CONFIDENTIAL – FOR INTERNAL WORKING PURPOSES ONLY
Go St Albans Action Plan 2019 -2024
Page
GO ST ALBANS TOWN CENTRE
ACTION PLAN 2019 – 2024
Go St Albans Action Plan 2019 – 2024
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Contents
1. Introduction.................................................................................................5
2. St Albans Town Centre – A Snapshot ...........................................................7
3. St Albans SWOT Analysis .............................................................................9
4. Governance................................................................................................11
5. St Albans Policy Snapshot ..........................................................................12
6. St Albans Town Centre: Vision, Objectives and Roles .................................14
7. Implementation Plan .................................................................................15
7.1. Governance – A well led and managed centre .........................................17
7.2. Operations and Maintenance – A safe and attractive Centre ......................19
7.3. Food – the authentic fresh food Centre...................................................21
7.4. Physical Environment – A well designed centre that is walkable and accessible
22
7.5. Business and Investment – A growing, dynamic and innovative centre .......24
7.6. Community and Culture – The heart of St Albans.....................................26
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1. Introduction
The St Albans Town Centre (Centre) plays a significant economic, social, cultural,
educational and recreational role within the City of Brimbank. The Centre, along with
Sunshine and Sydenham, form the central spine of the municipality, located along the
Sunbury railway corridor.
The Centre is complex, with approximately 300 businesses, multiple property owners,
with individual (and sometimes conflicting) aspirations, ideas and objectives. Since
being founded as an outpost to Melbourne over one hundred years ago, the place has
evolved into a diverse and vibrant Centre, with its community, land uses and
environment constantly changing. Managing the Centre’s evolution and capturing its full
potential requires shared leadership through a partnership between Brimbank City
Council (Council), businesses, property owners, the community and public authorities all
with a vested interest in its future.
The purpose of this Action Plan
The Action Plan provides a ‘road map’ to help guide Council’s work program across the
Centre. It provides Council, the community, business owners, property owners and
relevant agencies with an agreed and shared approach to the future management and
enhancement of the Centre. The Action Plan is not designed to tackle specific issues or
solve problems -rather it is a blueprint that captures a shared list of priorities.
The Action Plan will establish:
The centre’s key roles, responsibilities and relationships
An agreed vision for the centre
Financial and human resources required to pursue the actions
Mechanisms to attract funding, and investment.
Reporting and performance measurement mechanisms
Governance and management structures.
Go St Albans Action Plan 2019 – 2024
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St Albans Town Centre
Go St Albans Action Plan 2019 – 2024
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2. St Albans Town Centre – A Snapshot
The suburb of St Albans was first established as a township in 1887 15km north-west of
the Melbourne Central Business District. The St Albans Town Centre (the Centre) is 144
hectares in area, rich in cultural diversity and is an established multi-functional place
with an extensive range of businesses, community, education, recreational, health uses,
plus transport services and amenities.
Key characteristics include:
Business Mix
There are 295 businesses in the Centre, comprising:
Professional services – 141 (47.79%)
Café/Retail – 44 (14.91%)
Food stores – 38 (12.88%)
Health – 25 (8.47%)
Non-food retail – 23 (7.79%)
Education and Training 11 (3.72%)
Entertainment 7 (2.3%)
Community Services 6 (2.03%)
Employment
In 2015, an estimated total of 2,090 jobs were held in St Albans. The three largest
industries were:
Health Care and Social Assistance (375 people or 17.9%)
Retail Trade (350 people or 16.7%)
Education and Training (334 people or 16%)
People
There are 39,622 residents that called the suburb of St Albans home in 2016, increasing
by 2,262 people over the last 5 years. The estimated number of people living within the
Centre is 2,214.
St Albans has nearly twice as many people born overseas than the Melbourne average.
The total amount of people born overseas living in St Albans is over 20,000 (57% of the
population), compared to the greater Melbourne average of 34%.
The top 5 birthplaces are:
Vietnam (18.2%)
India 7.6%
Malta (3.3%)
Philippines (2.7%)
New Zealand (2.1%)
Go St Albans Action Plan 2019 – 2024
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Median Housing Price
The median sales price for a house in St Albans in December 2017 was $669,000 and
$474,500 for a unit. In comparison, the median sales price for greater Melbourne was
$770,000 for a house and $565,000 for a unit.
Transport
St Albans is a major public transport hub, served by rail and bus services. In 2017, St
Albans Railway Station (Station) was reconstructed and upgraded at a cost of $220
million as part of the Victorian Government’s railway crossing removal project. Over
33,000 people use St Albans Railway Station weekly. St Albans Station provides railway
connections nearby town Centres, including Sydenham to the north and Sunshine to the
south. Sunshine and Watergardens town centres respectively provide railway
connections to regional Victorian cities including Bendigo, Ballarat, Geelong and
Warrnambool.
Investment
Key public infrastructure upgrades in the St Albans Town Centre in the last two years
include:
St Albans Railway Station redevelopment - $220 million
St Albans Community Arts Centre - $9 million
Elaine Street capital works - $600,000
Closed Circuit Television (CCTV) - $250,000
Purchase and development of 21 McIvor Road, St Albans as car parking - $2.1 Million
Main Road West Streetscape improvements - $300,000 (approximately)
NB: data sources – Brimbank City Council
Other significant public infrastructure that has occurred over the past 10 years has
included Alfrieda Street streetscape works and activation ($80,000), Seeds of Hope
Public Art installation ($230,000) and Errington Reserve improvements, including Alice’s
Playground ($700,000). Council also provides significant funding toward the annual St
Albans Lunar Festival which is organised by the St Albans Business Association Group
Incorporated.
Significant private investment includes the ‘St A’ development at 10 McKechnie Street,
St Albans. The site was a former 6.8 hectare industrial site rezoned to Residential
Growth Zone. The $125 million development will accommodate 235 townhouses and
detached homes and 40 apartments.
Go St Albans Action Plan 2019 – 2024
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3. St Albans SWOT Analysis
The preparation of this business plan involved a workshop with key stakeholders and a
review of Council strategic documents. The following SWOT analysis represents a
summary of this work and views of key stakeholders that attended the workshop.
Strengths
A local destination for fresh, authentic food, particularly Vietnamese and European
One of Melbourne’s most diverse, multicultural communities
Perceived as affordable – housing, food and retail
Strong demand with few shopfront vacancies
University Campus located adjacent to the Centre
Unique local character, based on the number of traditional business operators and
main street appeal
Recently upgraded Railway Station and transport interchange
Council has implemented a special rate which funds the St Albans Business
Association’s marketing and business development program and engagement of a
centre manager
Part of the Sunshine National Employment and Innovation Precinct
Well established and popular annual event - St Albans Lunar Festival.
Weaknesses
Poor integration of Victoria University to the Centre
The size of the centre and physical barriers including the railway and major roads
fragments the centre.
Low uptake of technology, including electronic transactions and social media by
businesses across the Centre
There is a general lack of investment in merchandising/presentation, building design
and maintenance across the Centre that contributes to poor visitor perceptions of the
Centre
Streetscape upgrades don’t extend across the whole centre including major
approaches which contributes to poor visitor perceptions of the Centre
Traffic congestion in Alfrieda Street and Main Road East and Main Road West
Concerns about the perceived under supply of car parking
Gaps in business mix including banks, some major national brands including fashion
and a perceived oversupply of eastern European and Asian food
Go St Albans Action Plan 2019 – 2024
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St Albans is associated with negative perceptions of safety and security
The small land parcels and tight urban form necessitates land assembly to support
taller mixed use development outcomes.
Opportunities:
The St Albans Community Centre provides a significant attraction and opportunity to
build on the creative arts
Public acquisition overlay applies to several properties in Collins Street, St Albans for
the purpose of car parking provision, and also provides development potential
The commencement of a Place Management Program and appointment of a Place
Manager provides opportunity to improve the centre and facilitate development
Opportunity for increased mixed use development to provide greater patronage and
activity within the Centre, capitalising of public transport investment and promoting
sustainable transport
Build on proximity to the Sunshine Health, Wellbeing and Education Precinct and
Victoria University to attract a complementary range of health and specialist services
in the Centre
Capitalise on improving perceptions of safety with the recent installation of Closed
Circuit Television (CCTV) across the Town Centre
Build on St Albans brand as a fresh, authentic, multicultural food centre
Further activate and improve the public realm of St Albans to improve safety and
surveillance and promote street life
Threats
Competing centres expanding their offer and range of activities that will potentially
compete with St Albans’ strengths e.g. Watergardens, Sunshine
Growth in online retailing that competes with traditional Centres
Commercial value (purchase and leasing), combined with low vacancy rates, creates
a barrier for the entry of new businesses
Economic conditions that could limit access to finance and slow development.
Go St Albans Action Plan 2019 – 2024
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4. Governance
Council has established Go St Albans, a town centre revitalisation and management
program for the Centre. The program is based on a ‘whole of Council’ approach that
brings together various functional areas and professionals to achieve outcomes that form
part of the collective vision established for the centre.
The Place Management approach includes a range of groups to drive and deliver the Go
St Albans program and co-ordinate its implementation including:
St Albans Town Centre Partnership Group (Partnership Group)
Council has established a Partnership Group, which is independently chaired and has
high level representation from the private and public sector. The Partnership Group
operates in an advisory capacity to Council in relation to strategic direction, feedback,
dialogue, and opinion on a range of matters impacting the performance of the Centre.
Internal Council Co-ordination Group
Council is establishing an internal coordination group comprising officers from key
departments across Council to co-ordinate and integrate the delivery of Council projects
and services across the Centre.
St Albans Place Manager
Council has established the St Albans Place Manager position to work across the
organisation to coordinate delivery of the town centre management program. The Place
Manager also serves as a key contact for the community, frequently meeting with the St
Albans Business Association Group Incorporated (SABGAI), landowners and Council staff
on the delivery of projects and initiatives.
Go St Albans Action Plan 2019 – 2024
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5. St Albans Policy Snapshot
The Business Plan is informed by a range of important Brimbank City Council strategic
policy documents including:
Brimbank Council Plan 2017 – 2021
The Brimbank Council Plan identifies a range of strategies that relate to the Business
Plan, including an action to prepare and implement the Go St Albans Business Plan in
years 1 and 2. Key strategies include supporting a network of activity centres that
provide a range of goods, services and community facilities; facilitate prosperous local
businesses; and increase opportunities for business activity and investment and deliver a
range of programs to expand the visitor economy.
St Albans Structure Plan (updated 2015)
The St Albans Structure Plan provides a strategic and integrated land use and
development plan and strengthened connections across the St Albans Town Centre. The
Structure Plan guides the overall development of the Centre including public facilities,
height and built form, development proposals, and public realm and transport
improvements.
Brimbank Economic Development Strategy 2016–2020
The Economic Development Strategy seeks to increase opportunities for business activity
and investment, facilitate participation in employment and education, build the
competitiveness and resilience of the Brimbank economy, and support the ongoing
economic wellbeing of the community. St Albans is recognised as a major activity centre
and part of the Sunshine National Employment and Innovation Cluster. It also recognises
the importance of developing a place management program for St Albans, the
importance of governance and partnerships, and attracting investment and facilitating
development.
Brimbank Activity Centres Strategy 2018
The Activity Centres Strategy identifies St Albans as a Major Activity Centre, with access
to a range of goods and services. The key works program identifies the preparation of
the Go St Albans Business Plan, the importance of development facilitation, the need for
a car parking study, the importance of the Marketing and Business Development Special
Rate and the development of a public realm and streetscape improvement program.
Go St Albans Action Plan 2019 – 2024
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Special rate and charge scheme policy -Marketing Promotion and
Business Development in Town Centres
Council recently declared the St Albans Marketing and Business Development Special
Rate for a further five and half year period commencing on 1 January 2019. The Special
Rate and Charge Scheme Policy guides Council’s approach to the schemes and how it
works with the relevant business association.
The St Albans Business Association Incorporated has been appointed to administer the
proceeds of the Special Rate in accordance with terms and conditions outlined in a
Funding Agreement, and under the Council’s direction and control. The proceeds of the
Special Rate have and will continue to enable the delivery of a significant program of
business-led marketing and business development activities and initiatives, such as the
annual St Albans Lunar Festival.
Plan Melbourne 2017 – 2050
Plan Melbourne
identifies the St Albans as a Major Activity Centre and seeks to
encourage mixed use development and higher residential densities with greater diversity
of activities and jobs close to existing services and public transport. St Albans also forms
part of the Sunshine National Employment and Innovation Cluster, a 20 hectare area
focused around the Sunshine Hospital, and is proposed to become a major jobs centre in
Melbourne’s west, building on a substantial array of existing business services and large
institutions to become a major provider of teaching, healthcare services, medical
research, education, transport, business and retail services.
Go St Albans Action Plan 2019 – 2024
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6. St Albans Town Centre: Vision, Objectives and
Roles
Vision
In 2040, the St Albans Town Centre will be known as a welcoming
centre and recognised capital for food, art and culture in Melbourne’s
North West. It will be thriving, dynamic, and multicultural, and known
across Melbourne as authentic, and distinctive. It will be a desirable
place to visit, work, run a business, study and live.
Principles
The business plan builds on the centre’s strengths, capitalises on its opportunities,
addresses the weaknesses and mitigates the threats.
The principles driving the shared vision are that:
St Albans will be active day and night
St Albans will be diverse, welcoming and multicultural
St Albans will be a safe and beautiful place loved by locals
St Albans will be a thriving and sustainable place for business and community
St Albans will be a place for business and community
St Albans will be deeply connected to the community and accessible
Roles
The Centre will continue to serve and grow in its role as:
The preferred centre for the local community to access a range of weekly shopping,
personal and professional services, and community facilities
A fresh produce and eating centre attracting customers from across the northern and
western region of Melbourne
A centre for culture, recreation and events serving the local community and wider
region, particularly in relation to Festivals
A small business centre providing employment, education and training for local and
regional communities
Part of the Sunshine National Employment and Innovation Cluster, providing a
complementary range of health, education and commercial services to support the
growth of the Sunshine Health, Wellbeing and Education Precinct
A place for well designed, affordable, sustainable, urban living.
Go St Albans Action Plan 2019 – 2024
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7. Implementation Plan
The vision will be achieved through delivery of a range of actions, initiatives and
improvements under the following areas:
Governance – A well led and managed centre
Operations and Maintenance - A safe and attractive centre
Food – An authentic, fresh food centre
Physical Environment - A well designed centre that is walkable and
accessible
Business and Investment - A growing, dynamic and innovative centre
Community and Culture - The heart of St Albans
A key aspect of the implementation is delivering a balance of projects over the
short,
medium and long term.
For example, delivering day-to day tangible initiatives such as
street cleaning, planning capital work upgrades over the
medium term
, or initiatives
such as the redevelopment of strategic sites in the Centre over the
longer term
.
Initiatives that require budget will be subject to Council’s annual budget process. An
annual update will also be prepared about progress to deliver the business plan.
Timing:
Ongoing or opportunistic
Short 1 – 3 years
Medium 3 – 5 years
Long 5 years +
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7.1. Governance – A well led and managed centre
No. Actions
Lead
Other Partners
Timing
7.1.1 Provide oversight and coordinated delivery of the Business
Plan
Place Manager Various Council
Departments
Ongoing
7.1.2 Provide a central point of contact for stakeholders including
regular attendance at the SABGAI meetings, and contact for
development facilitation
Place Manager Economic Development Ongoing
7.1.3 Maintain and support the St Albans Partnership Group
Place Manager Various Departments
Ongoing
7.1.4 Establish a cross functional officer group to meet regularly
about the development of the Centre
Place Manager Various Departments
Short - Ongoing
7.1.5 Continue to oversee the expenditure and administration of
the St Albans Marketing and Business Development Special
Rate in accordance with the Payment Agreement
Economic
Development
Place Manager, Finance Ongoing
7.1.6 Undertake a review of the St Albans Marketing and Business
Development Special Rate in 2022 to inform a report about
its’ potential renewal.
Economic
Development
Place Manager
Long
7.1.7 Engage with relevant place making organisations to promote
St Albans and share and learn about place management
strategies and knowledge.
Place Manager Economic Development,
Urban Design
Ongoing
Go St Albans Action Plan 2019 – 2024
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No. Actions
Lead
Other Partners
Timing
7.1.8 Continue to coordinate preparation and distribution of a
quarterly newsletter informing all stakeholders of current
activities in the Centre
Place Manager Media & Communications,
Various Departments
Ongoing
7.1.9 Undertake an annual survey of vacancy rates, new
businesses, planning and development approvals, and other
relevant matters in relation to centre performance.
Place Manager Economic Development,
Asset and Property
Services
Ongoing
7.1.10 Prepare an annual report on the status and progress of the
Go St Albans place management program for the St Albans
Partnership Group.
Place Manager Various Departments
Ongoing
Go St Albans Action Plan 2019 – 2024
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7.2. Operations and Maintenance – A safe and attractive Centre
No.
Initiative
Lead
Delivery Partners
Timing
7.2.1 Maintain high quality cleansing and maintenance programs
which includes:
Daily street sweeping
Daily street litter bin collection (public bins) and debris
pickup
Rapid response graffiti removal for properties on ground
floor adjoining Council property
Rapid response syringe removal
Routine repairs and road maintenance
Six monthly high pressure clean services of footpaths and
Council assets including litter bins
Operations
Ongoing
7.2.2 Conduct 6-monthly cleaning, maintenance and compliance
audits to proactively identify issues.
Place Manager Operations, City
Compliance
Ongoing
7.2.3 Continue to provide property owners graffiti removal kits to
encourage the removal of graffiti from private property
City Compliance
Ongoing
7.2.4 Continue to proactively encourage property owners to
maintain private property including rubbish removal
City Compliance Place Manager
Ongoing
7.2.5 Continue to facilitate improved waste management storage
and disposal arrangements in St Albans Square.
Place Manager Urban Design, Local Laws Medium
7.2.6 Coordinate the evaluation of CCTV in the Centre
Policy,
Advocacy and
Research
Victoria Police, Place
Manager
Short
Go St Albans Action Plan 2019 – 2024
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No.
Initiative
Lead
Delivery Partners
Timing
7.2.7 Continue to monitor and ensure implementation of the Town
Centre Lighting Guidelines relative to St Albans.
Urban Design Engineering Services,
Sustainability
Ongoing
7.2.8 Continue to educate and inform landowners on initiatives to
improve perceptions of safety and amenity across the Centre.
Place Manager Community Safety, Media
and Communications
Ongoing
7.2.9 Continue to liaise with Victoria Police, businesses and service
operators to improve perceptions and experiences of safety in
St Albans.
Policy,
Advocacy and
Research
Place Manager, Victoria
Police, City Compliance
Ongoing
7.2.10 Continue to encourage the delivery of art murals to minimise
and prevent graffiti.
Arts and
Culture
Place Manager
Ongoing
7.2.11 Work with VicTrack and Metro to encourage improved
cleaning and maintenance standards in and around the
Station (including graffiti removal)
Place Manager VicTrack
Ongoing
7.2.12 Examine further opportunities to activate St Albans Square
including addressing the location of private bins on the St
Albans Road frontage
Place Manager Urban Design, adjoining
private land owners
Short
7.2.13 Examine further opportunities for wayfinding across the
centre
Place Manager Urban Design, Art and
Culture
Medium to Long
7.2.14 Explore the opportunity for welcoming features that build
identity and promote a sense of place including art,
landscaping, banners and other elements at key entrance
points including Main Road West, Main Road East, Alfrieda
Street (Northern end) St Albans Road and East Esplanade
including the central intersection at the Station
Urban Design /
Place Manager
Urban Design, Place
Manager, Art and Culture
Long
Go St Albans Action Plan 2019 – 2024
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7.3. Food – the authentic fresh food Centre
No. Initiative
Lead
Delivery Partners
Timing
7.3.1 Ensure that the SABGAI business and marketing plan promotes
the centre’s strengths including the culturally diverse events
and value fresh food offer.
Place Manager SABGAI
Short
7.3.2 Encourage the SABGAI to consider appropriate Council
infrastructure to promote the centre brand and sustainable
business practices using street banners and bin wraps on street
bins.
Place Manager Operations, Environment
SABGAI
Ongoing
7.3.3 Encourage SABGAI to explore the opportunities for markets
including a twilight Summer street market which is
programmed entertainment and promotes evening activation,
and the potential to expand market activities in and around
Princess Street.
Place Manager City Compliance,
Environmental Health,
SABGAI
Medium
7.3.4 Encourage SABGAI to explore opportunities to promote St
Albans as an authentic fresh food centre through various
digital, visual, print and audio platforms as part of its business
and marketing plan.
Place Manager SABGAI
Ongoing
7.3.5 Continue to build the visitor economy by encouraging SABGAI
to partner with organisations like Destination Melbourne, the
Melbourne Food and Wine Festival and Eat Drink Westside to
promote St Albans as a food destination.
Place Manager Economic Development,
SABGAI,
Ongoing
7.3.6 Encourage SABGAI to consider opportunities in its business and
marketing plan for food and other cultural tours through of St
Albans.
Place Manager SABGAI, City
Compliance,
Environmental Health
Long
Go St Albans Action Plan 2019 – 2024
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7.4. Physical Environment – A well designed centre that is walkable and accessible
No Initiative
Lead
Delivery Partners
Timing
7.4.1 Consider preparing a centre wide Streetscape Master Plan to
establish the design and preferred connections with an initial
focus on Alfrieda Street but also including Main Road East,
Main Road West, St Albans Road and select laneways.
Urban Design Place Manager,
Engineering Services, Art
and Culture and others
Medium
7.4.2 Continue to undertake temporary place-making projects to
activate the Pop-Up-Park prior and during its transformation
to Alfrieda St Plaza.
Urban Design Place Manager
Short
7.4.3 Prepare a plan for the redesign and construction of the
Alfrieda Street Civic Plaza (currently Pop Up Park) to establish
a permanent multi-purpose public space.
Urban Design Place Manager, Art and
Culture
Short
7.4.4 Continue progressing Council’s ten year capital works
program for the Centre. Priorities include Princess Street
Streetscape, East Esplanade Streetscape, resurfacing of
Collins Street carparks, Victoria Crescent and Alfrieda Street
Streetscape.
Urban Design Engineering
Ongoing
7.4.5 Continue to monitor state and federal funding opportunities to
deliver streetscape, lighting, and public art improvements.
Urban Design,
Community
Safety, Art and
Culture, Place
Manager
Ongoing
7.4.6 Consider the installation of landscape treatments to help
better define entrances to the Centre
Urban Design Operations
Medium
Go St Albans Action Plan 2019 – 2024
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No Initiative
Lead
Delivery Partners
Timing
7.4.7 Prepare a car parking management plan to address car
parking in the Centre
Audits demand and supply issues affecting the centre.
Reviews car parking limits to ensure they achieve optimal
turnover of short and medium customer car parking
consistent with the needs of the centre.
Engineering
Services
City Compliance, Property,
Place Manager
Short
7.4.8 Continue to program and deliver cycling and pedestrian
improvements in St Albans as identified in the Brimbank
Cycling and Walking Strategy.
Urban Design Traffic and Transport
Ongoing
7.4.9 Examine the opportunity to increase the delivery of murals on
private walls to activate the periphery of the centre including
Main Road West, Victoria Crescent, Princess Street,
McKechnie Street
Place Manager Art and Culture
Short to Medium
7.4.10 Update the St Albans Major Activity Centre Structure Plan
2011 (Revised 2015) to appropriately reflect the future use of
properties impacted by the Public Acquisition Overlay in
Collins Street, St Albans, for public car parking.
Strategic
Planning
Short
Go St Albans Action Plan 2019 – 2024
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7.5. Business and Investment – A growing, dynamic and innovative centre
No.
Initiative
Lead
Delivery Partners
Timing
7.5.1 Continue to promote Council’s Business Development and
Networking Program to SABGAI so they can encourage local
business involvement.
Economic
Development
Place Manager
Ongoing
7.5.2 Continue to develop St Albans as a visitor destination by
encouraging the delivery of business development sessions
in St Albans focused on social media and technology, and
visual merchandising.
Economic
Development
Place Manager, SABGAI Medium
7.5.3 Develop a business attraction program to promote business
mix gaps and the business service opportunities associated
with the Sunshine National Employment and Innovation
Cluster.
Place Manager,
Economic
Development
Medium to Long
7.5.4 Continue to provide a development facilitation service for
significant development proposals in St Albans utilising the
Place Manager as the first point of contact.
Place Manager,
Economic
Development,
City Planning
Ongoing
7.5.5 Promote development and investment in the Centre through
the preparation of an investment prospectus and other
initiatives including presenting to industry forums.
Economic
Development,
Place Manager
Medium
7.5.6 Engage with State Government agencies such as VicTrack,
Places Victoria and the Department of Employment, Land
and Planning to identify, encourage and advocate for
investment and development on Crown land in St Albans.
Place Manager Economic Development,
City Strategy, City
Planning
Medium
Go St Albans Action Plan 2019 – 2024
Page 23
No.
Initiative
Lead
Delivery Partners
Timing
7.5.8 Explore opportunities with Victoria University to further
strengthen and integrate connections within the Centre. This
could include development of a “specials” card for students
to promote use of businesses in the Centre, which could be
extended to other large and nearby organisations including
Western Health
Place Manager,
Urban Design
Victoria University,
Business Association
Short
Go St Albans Action Plan 2019 – 2024
Page 24
7.6. Community and Culture – The heart of St Albans
No Initiative
Lead
Delivery Partners
Timing
7.6.1 Continue to plan for the potential expansion of the St
Albans Library and consider other community needs
including a Youth Facility.
Community
Learning and
Participation
Leisure and Community
Facilities.
Short
7.6.2 Continue promoting and developing the St Albans
Community Centre (STACC) as a premium creative hub.
Arts and Culture Media and
Communications
Short
7.6.3 Continue to advocate for increased community health
services as part of the Sunshine National Employment and
Innovation Cluster.
Community
Planning &
Advocacy
Economic Development Ongoing
7.6.4 Ensure that strategically important work is translated to
meet the needs of the CALD community e.g. Special Rate
renewal etc.
Various
Departments
Ongoing
7.6.5 Explore further opportunities to integrate performances
and activities between STACC and the core of the Centre,
including activation of open spaces and performances
festivals and events.
Arts and Culture
Ongoing
