Sunshine Rising

Action Plan 2019 – 2024

Adopted by Brimbank Council 20 August 2019

ii

Sunshine Rising Action Plan 2019 - 2024

ACZ

Activity Centre Zone

Business Plan

Sunshine Rising Strategic Business Plan and

Implementation Program 2012 - 2017

CBD

Central Business District

MAC

Metropolitan Activity Centre

MARL

Melbourne Airport Rail Link

NEIC

National Employment and Innovation Cluster

Response Strategy

Brimbank Response Strategy to the Western Rail

Plan

SBA

Sunshine Business Association

Scheme

Sunshine Marketing and Business Development

Special Rate Scheme

SSH

Sunshine Super Hub

The Action Plan

Sunshine Rising Action Plan 2019 - 2024

The Centre

Sunshine Town Centre

WRP

Western Rail Plan

Figure 1. Sunshine Metropolitan Activity Centre Layout

Sunshine Rising Action Plan 2019 - 2024

Source: Sunshine Town Centre Investment Prospectus

2

Sunshine Rising Action Plan 2019 - 2024

1. Purpose

The Sunshine Rising Action Plan 2019 – 2024 (the Action Plan) provides a ‘road map’ to guide

Council’s management and revitalisation work program for the Sunshine Town Centre (the “Centre”).

The Action Plan continues the work program established by the Sunshine Rising Strategic Business

Plan and Implementation Program 2012 – 2017 (Business Plan). The Action Plan is to help the

Centre reach its potential and establishes a shared vision, governance framework and implementation

program.

The Action Plan identifies:



The key roles, responsibilities and relationships within the Centre



An agreed vision for the Centre



The financial and human resources required to pursue the actions



The mechanisms to attract funding and investment



The reporting and performance measurement mechanisms



The governance and management structures.

Sunshine Rising Action Plan 2019 - 2024

2. Introduction

The Centre is strategically positioned to be an important regional centre for Melbourne’s growing west

as well as a vibrant centre for the local community. The Centre makes a vital contribution to the local

economy, cultural and social life of Sunshine and the surrounding district. It provides a diverse range

of shopping, leisure, entertainment and dining, community amenities, and commercial and

educational services.

The Regional Rail Link, including the multi-million dollar upgrade of Sunshine Railway Station, has

significantly improved public transport capacity and established Sunshine as a regional gateway to

western Victoria. Sunshine Railway Station provides a metropolitan entry point and opportunity for a

combined stop for trains travelling from Ballarat, Bendigo and Geelong, Victoria’s three largest

regional cities creating the potential for thousands of new visitors to the Centre. The Ballarat and

Geelong trains already stop in Sunshine. The Centre is also part of the Sunshine Priority Precinct.

Priority Precincts is a new portfolio within the Department of Jobs, Precincts and Regions and are

areas identified as having strong economic and social opportunities.

While previous Council efforts were aimed at influencing and optimising the benefits of the Regional

Rail Link project, there will be a future focus on the opportunities associated with the construction of

the Melbourne Airport Rail Link (MARL) and Sunshine Super Hub (SSH). While the scope and

impacts of this project have not yet been fully confirmed it is expected that a stop at Sunshine will be

a further key economic driver supporting the development the Sunshine National Employment and

Innovation Cluster (NEIC), tourism more broadly in Greater Melbourne and Melbourne’s west, and

position the Centre as one of Melbourne’s most accessible Metropolitan Centres. These significant

investments in rail infrastructure will provide a catalyst for urban renewal along the railway corridor.

There is a significant opportunity for the Centre to play an important role within the region due to its

central location in Melbourne’s west, proximity from the CBD (12km), growing population, public

transport connections, access to major roads and the availability of land in and around an established

commercial centre.

The Centre has the potential to grow and accommodate significant commercial and residential

development. A substantially increased residential population will support business growth and

provide a more diverse employment base.

Council has been committed to a place management approach to the revitalisation of the Centre for

many years, having established the Sunshine Rising program in 2009. Sunshine Rising is a unique

program that incorporates a cross functional and multi pronged approach to marketing and

promotions; investment attraction and business development; public places, connections and

amenity; community services and development; and program management and communications.

Considered a best practice model, Council’s ongoing commitment to place management over the long

term, and its collaboration with key stakeholders are keys to its success.

The Action Plan builds on the strong collaborative approach established in the 2012 – 2017 Business

Plan. The collaborative approach in intended to bring together internal and external stakeholders

including businesses and service operators, property owners, the local community, Government, civic

and community service providers, and transport and infrastructure agencies. The approach underpins

the preparation of the Action Plan which is intended to provide a roadmap for Council to focus its

resources over the next five years in its continuing work to revitalise the Centre and facilitate the

realisation of its potential.

The Victorian Government’s Western Rail Plan (WRP) sets out the future investment Victoria needs

for a fast, high capacity rail network servicing Melbourne’s growing suburbs and regional areas.

Council prepared the Brimbank Response Strategy to the Western Rail Plan (Response Strategy) to

optimise the benefits of the WRP to Sunshine and Brimbank. This Action Plan complements the vision

and actions in the Response Strategy, and it is recommended that this Action Plan is read in

conjunction with the Response Strategy.

Sunshine Rising Action Plan 2019 - 2024

3. Sunshine – A Place of State Significance

The purpose of this section is to highlight the significance of the Centre and development potential.

Sunshine NEIC is identified in Plan Melbourne as a place of state significance and will be a focus for

investment and growth. NEICs are designated geographic concentrations of linked businesses and

institutions that provide a major contribution to the Victorian economy, with excellent transport links

and potential to accommodate significant future growth in jobs and in some instances housing.

Sunshine NEIC has recognised potential to attract a critical mass of tertiary education, health-related

training, healthcare, retail and professional services, and has significant capacity to grow.

Sunshine NEIC is a 20 square kilometre area focused around Sunshine Hospital, extending from the

Sunshine Metropolitan Activity Centre (MAC) to the St Albans Activity Centre. The area currently

accommodates approximately 14,600 jobs

i

with the largest employees including Healthcare and

Social Assistance (27%), Education and Training (11%) and Manufacturing (10%)

ii

.

Sunshine was identified as a MAC in Plan Melbourne. MACs provide a diverse range of jobs,

activities and housing for regional catchments that are well served by public transport. MACs play a

major service delivery role, including government, health, justice and education services, as well as

retail and commercial opportunities.

The Victorian government’s plan for the MARL is in the order of $13 billion with a route through

Sunshine. The stop at a new Sunshine Super Hub will open up significant benefits for metropolitan

and regional commuters, and for the booming western suburbs of Melbourne. To date the Victorian

and Federal government have committed $5 billion each to the project.

Figure 2. Sunshine Location and Access Points

Source: Sunshine Town Centre Investment Prospectus

Sunshine Rising Action Plan 2019 - 2024

4. Sunshine Rising - Key Achievements

Since establishing the 2012 - 2017 Business Plan there have been many achievements. The

Victorian government’s metropolitan strategy, Plan Melbourne now recognises the Centre as a

Metropolitan Activity Centre and part of the Sunshine National Employment and Innovation Cluster.

This signals that it will be a significant focus for future investment, development and growth. The

recent announcement of the Regional Rail Plan, including that the Melbourne Airport Rail Link would

stop in Sunshine, is not only a city shaping investment that will deliver substantial economic,

environmental and social and cultural benefits, it also cements Sunshine’s role as centre of state

significance, and gateway to metropolitan Melbourne, regional Victoria, and beyond.

In addition to the above, the 2012 – 2017 Business Plan identified 100 initiatives to be delivered over

a five year timeline of which, 34 were achieved and 63 are ongoing and reincorporated in this Action

Plan. These achievements include, but are not limited to:



Substantial capital works program involving Federal, State and local funding to improve

the amenity, access and connectivity and appearance of the Centre. Projects have

included:

o

Completion of the $52m Brimbank Community and Civic Centre at 301

Hampshire Road including the new state of the art Sunshine Library

o

Completion of the iHarvest co-working space located on Level 4 of the Brimbank

Community and Civic Centre and the Western Business and Education

Development Hub at the Visy Cares Hub funded through $1.12m Federal funding

and $850,000 State funding

o

Completion of the $11m multi-deck carpark at 7A George Street

o

Completion of the Regional Rail Link Project which delivered a new Station,

integrated transport exchange, pedestrian overpasses, two level grade

separations and public realm improvements

o

Completion of the $3.65m Sunvale Community Park

o

Completion of public realm improvements in Clarke Street

o

Completion of the at grade carpark in Dawson Street, streetscape upgrades and

east—west pedestrian link connecting the Sunshine Leisure Centre to Dawson

Street

o

Completion of stages 1 and 2 of the Hampshire Road Master Plan



Major private investments including:

o

Retaining VicRoads in the Centre which involved the construction of their new

$25m regional office at 12 Clarke Street

o

Stage 1 of 3 stages completed of the mixed use Foundry Towers development



Amendment work to unlock the Centres development potential including:

Dawson Street streetscape upgrade

Sunshine Rising Action Plan 2019 - 2024

o

Amendment C105 rezoned 21 hectares of industrial land for mixed use

development, and allowed mixed use development over a further 9 hectares of

land previously only zoned for commercial uses.

o

Amendment C148 rezoned 112-116 Anderson Road, Sunshine, from the Special

Use Zone to the Residential Growth Zone.



Ongoing delivery of lighting and shopfront activation improvements including four grants

from the Graffiti Prevention Program funded by the Department of Justice and Regulation.



Ongoing promotion of the Keep Sunshine Beautiful campaign which has included delivery

of eleven shopfront improvements.



Delivery of four Investment Forums including the production of investment prospectus’



Improved business perceptions in relation to the Centres image and brand over the past

five years

iii



Continued local business leadership by the Sunshine Business Association (SBA) to

deliver a substantial Marketing and Events Program with Council support including the

Sunshine Lantern Festival, Sunshine Short Film Festival and Sunshine Food Fever



Renewal of the Marketing and Business Development Special Rate Levy which provides

the financial basis for the Marketing and Events Program



Installation of the mosaic artwork to commemorate Anzacs in October 2018 - a local

community initiative driven by the Sunshine Returned and Services League in partnership

with Brimbank City Council and SBA



Installation of John Kelly’s Man lifting Cow on Hampshire Road in September 2016



Opening of the Sunshine Art Spaces gallery at 2 City Place in August 2012 which

continues to support a range of artists working across various art forms and is used as a

multi-functional space for exhibitions and art workshops



Installation of the Seeds of Hopes and Dreams at the Sunshine Train Station in

September 2011



A number of external mural installations at different locations including but not limited to

Village Cinemas, Bennett Place, 2B Sun Crescent and Dawson Street

John Kelly’s Man Lifting Cow

Sunshine Street Market

Sunshine Rising Action Plan 2019 - 2024

5. Strategic Context

This Action Plan is informed by a range of important State Government and Council strategic

documents including:

Plan Melbourne is a 35-year blueprint to ensure Melbourne’s growth is sustainable, productive and

liveable as its population approaches 8 million. Plan Melbourne identifies the Sunshine Town Centre

as a MAC and within the Sunshine NEIC.

The Experience Brimbank Visitor Strategy provides the framework for Council to grow and develop its

visitor economy, and includes a focus on the Sunshine Town Centre.

The Brimbank Council Plan guides Council’s planning, development, provision of services and

allocation of resources over a four year period. It includes a range of objectives and actions under four

key themes including “a liveable community” and “a prosperous community” which includes a range of

actions that apply to the Sunshine Town Centre.

The Brimbank Economic Development Strategy builds on years of sustained economic development

work by Council and establishes a range of objectives and strategies under five themes: Business

Development and Innovation, Investment Attraction and Facilitation, Social and Economic Participation,

Place Development and Effective Leadership. Council has prepared the Economic Development

Strategy Implementation Program 2017 – 2021 which identifies the actions to be pursued over a five

year period which also applies to the Sunshine Town Centre.

The Brimbank Activity Centres Strategy establishes a hierarchy of activity centres in Brimbank and

policies and actions aimed at improving each activity centre in terms of economic performance,

accessibility, environmental sustainability and urban character.

The Sunshine NEIC Draft Framework Plan has been prepared by the Victorian Planning Authority to

guide land use, development and infrastructure investment in Sunshine in line with Plan Melbourne.

The Sunshine Town Centre Structure Plan outlines Council’s strategy for realising the Sunshine Town

Centre’s full potential, and transforming it into the capital of Melbourne’s west. The structure plan

establishes the land use and development directions for the centre, which were incorporated into the

Brimbank Planning Scheme through Amendment C105.

The Western Rail Plan has been prepared by the Victorian State Government. It sets out the future

investments Victoria needs for a fast, high-capacity rail network to service growing suburbs and regional

cities. It outlines a plan for more reliable and frequent metropolitan and regional services to ensure the

Victorian rail network can continue to meet demand.

The Brimbank Response Strategy articulates Council’s initial thinking and priorities about WRP, SSH

and MARL and includes a preliminary program of work to help Council leverage the opportunities and

realise the benefits associated with delivery of the WRP; ensure these are far reaching across the

Brimbank community; and deliver improved community and economic wellbeing in the longer term.

A range of other documents should be considered in the implementation of the Action Plan including

, which provides a strategic framework for

development of Melbourne’s West as a competitive visitor destination.

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Sunshine Rising Action Plan 2019 - 2024

Figure 3. Strategic Context

6. Sunshine Town Centre – A Snapshot

The Sunshine Town Centre is the largest traditional town centre in the Brimbank municipality. It

functions as an established multi-functional centre with an extensive range of businesses, community,

education, recreational, health, transport services and amenities

The information below describes the

Centre and how it is changing.

Over the past seven years there has been significant and positive change, and this is expected to

continue.

Sunshine Town Centre is a major transport hub with rail and a bus interchange for 13 bus routes

including the 903 Smartbus. The Centre is located on the metropolitan train network and includes the

Sunshine and Albion Train Stations.

The Sunshine Town Centre is the first metropolitan interchange hub for more than 20,000 commuters

travelling each day on the regional lines of Geelong, Bendigo and Ballarat

iv

. The Regional Rail Link

and Sunshine Railway Station upgrade has significantly improved public transport capacity and

established Sunshine as a regional gateway to western Victoria and provides a metropolitan entry

point from Geelong, Bendigo and Ballarat.

Sunshine is a 20 minute drive from Melbourne Airport and the Port of Melbourne, with easy

connections via the Metropolitan Ring Road M80, which provide freeway access to Melbourne CBD,

Melbourne Airport and beyond to Werribee, Geelong, Melton, Ballarat and Bendigo.

The Western Rail Plan will further enhance infrastructure and services along the Geelong and Ballarat

lines. The projected increase in train speeds and frequency of services to the Melbourne CBD will

add to the Centre’s attractiveness for investment. The increased track capacity between Sunshine

and the Melbourne CBD will be developed in conjunction with the MARL which could also utilise the

extra capacity and help unlock Sunshine’s potential.

Sunshine Rising Action Plan 2019 - 2024

The Victorian Government announced that it will commence work on the MARL after completion of

the Metro Rail Tunnel in 2026.

Under the plan, a new major train hub, the SSH is proposed at Sunshine linking the city to the airport

and new dedicated train tracks to Ballarat and Geelong to allow for high speed trains. This presents

enormous economic opportunities for the Centre.

The construction of the Suburban Rail Loop in the longer term also presents a significant opportunity

for Sunshine to further capitalise on its transport infrastructure and connectivity to metropolitan

Melbourne.

Melbourne’s west is one of the fastest growing regions in Australia and it is forecast that the population

will increase by 495,500 persons by 2031.

v

There is a major opportunity to cater for the growing needs

of this region.

Sunshine is characterised by a culturally diverse community with 48.6% of residents born overseas and

56.6% speaking a language other than English

vi

. The Vietnamese-born population comprise 12.7% of

the population in the Centre, followed by Indian (5.7%), Philippines (2%), Chinese (2%) and New

Zealand (1.4%)

vii

. Sunshine comprises 48% of residents aged between 25 to 54 and 22.2% aged 55

years and over

viii

.

Sunshine house prices increased from $440,000 in 2013 to $744,000 in 2018

ix

. There has been an

increase in units constructed since 2013 compared to houses. Since 2013, 182 apartments, 25

townhouses and 30 units were constructed in the Centre providing a greater range of quality apartments

and townhouses to accommodate the growing population at different stages of the life cycle with a

larger proportion of younger demographic opting for apartment living.

Sunshine Train Station

Sunshine Rising Action Plan 2019 - 2024

The Centre has capacity to provide an additional 40,000 square metres of retail space and 200,000

square metres of commercial office space for employment of up to 23,000 people. The completion of

the Brimbank Community and Civic Centre at 301 Hampshire Road in 2016 added a further 6,800

square metres of office space

x

and the completion of the VicRoads Regional Office in 2017 at 12

Clarke Street added a further 9,300 square metres

xi

.

Vacancy rates decreased from 5% in 2013 to 4% in 2019 for the Centre which brings the Centre in

line with the average vacancy rate in Australian shopping centres

xii

The Centre employs approximately 4,700 people

xiii

and has more than 480 businesses

xiv

and service

operators across the traditional street network and the two shopping centres which include:



Sunshine Marketplace and Sunshine Plaza the two major shopping centres include major tenants

such as Woolworths, Big W, JB Hifi and Aldi. The Sunshine Marketplace also provides a major

entertainment role with the presence of the largest Village Cinemas complex in Victoria, Australia.



The traditional street network along Hampshire Road makes up more than 200 small businesses

and services of the 480 total businesses in the Centre

xv

. Businesses tend to be small,

independent and culturally diverse with a significant portion of Vietnamese operators. There is a

growing number of fresh food, restaurant and café related businesses as the Centre becomes a

growing foodie destination.



Several standalone retail stores along Ballarat Road including Coles, Bunnings and Sydney

Tools.

Foundry Towers

Sunshine Rising Action Plan 2019 - 2024

The Centre has a growing government services centre – including the Brimbank Community and Civic

Centre, Sunshine Library, Sunshine Leisure Centre, Sunshine Police Station, Sunshine Magistrates

Court, Centrelink, Medicare VicRoads and Visy Cares Hub.

There is also a significant cluster of health, and ancillary services including IPC Health, Mercy Western

Palliative Care and Midwest Area Mental Health Services in the Centre. Sunshine Hospital is located

approximately 3 km to the north west of the Centre.

Victoria University’s state of the art industry training facility “Construction Futures” is located in the

Centre and is also home to Victoria Polytechnic’s construction program. The campus includes the

Sunshine Convention Centre on Ballarat Road. Further education is located in and nearby the centre

including Sunshine Primary School, Our Lady of the Immaculate Conception Primary School, Sunshine

Secondary College and childcare facilities.

The Centre continues to diversify its activities particularly as new offices are constructed. This role is

expected to grow as the Centre’s potential as a location for regional headquarters is realised, and will

be driven by further growth in Medical and Education Services. An increase in office development is

also expected to further grow the Cafes and Restaurants sector

xvi

.

Victoria University

Sunshine Rising Action Plan 2019 - 2024

7. Sunshine SWOT Analysis

The SWOT analysis provides the basis to the implementation plan and priority actions. It has been

developed in consultation with key stakeholders in the Centre

xvii

.



Central location in Melbourne’s west and proximity to the Melbourne CBD, western ring road,

Melbourne Airport and established residential and growth areas



Significant investment in the Regional Rail Link project has delivered substantial amenity,

access and safety improvements to the Sunshine Station



Significant regional population growth projected with strong multicultural base



The Centre is anchored by a traditional main street in Hampshire Road and supporting road

network with two major shopping centres with a range of family businesses and national

tenants



A major public transport hub with rail, bus and taxi services including metro and regional rail



A strong base of businesses and education, community and civic services and amenities



A culturally diverse business offering including Vietnamese, Middle Eastern and African

operators or providers that appeals to the catchment



A significant history including the Sunshine Harvester legacy and heritage sites / buildings that

contributes a sense of identity and place



Large allotments of land or underutilised land that can accommodate substantial residential

and commercial development



A proactive and engaged business association and community



The establishment of iHarvest Co-working Sunshine will drive innovation and business start

ups



Outdoor sculptural art gallery and Art spaces program which is building an arts profile



Council’s program of streetscape upgrades



Council commitment to deliver capital works projects identified in the Development

Contribution Plan



Poor public perceptions associated with Melbourne’s west including perceptions of safety and

security



Lack of gateway / entrance treatments from major approaches and entry points



Low population density within the trade catchment



Relatively low socio economic household within the catchment



Low levels of investment and poor presentation of some businesses and buildings



Graffiti and rubbish dumping requires ongoing attention



The large size of the Centre and poor pedestrian environment and connections to some

precincts including Sun Crescent and City Place and Albion Triangle



Underperforming precincts including the southern area (City Place and Sun Crescent) and

Albion Triangle



Non active street frontages in key locations including Sunshine Marketplace



Lack of Centre brand / logo for consumers / shoppers



Underutilised sites in the Centre



Lack of business diversity and tendency for lower order retailing and abundance of restaurants

with similar cuisines



The lack of a substantive evening economy



Traffic congestion i.e. Anderson / Ballarat Roads and the McIntyre Road intersection



Offices are generally dispersed across the Centre, often in buildings that are either not purpose

built or suitable for current requirements

Sunshine Rising Action Plan 2019 - 2024



Capitalise on Sunshine’s status and leverage growth potential as a MAC, part of the Sunshine

NEIC, and the Sunshine Priority Precinct



Leverage growth opportunities associated with expansion of Victoria University and Sunshine

Hospital



Leverage on investment, development and employment opportunities associated with the

MARL project and construction of the Sunshine Super Hub



Increase local population and customer base through higher density residential and

commercial development in and around the Centre, including key worker and affordable

housing



Capitalise on the cultural diversity of Sunshine and differentiate the Centre (particularly

Hampshire Road) from its competitors i.e. multicultural fresh food and value offer, traditional

street appeal, strong base of community services, sense of place and heritage



Capitalise on Sunshine’s tourism offer particularly the Sunshine Harvester story which has

relevance within a national and international context



Activate Sunshine through organised events and initiatives that attract new customers / market

segments and retain and extend the visits of existing customers i.e. street markets, festivals

and art initiatives



Build on Sunshine as a major job centre and reposition and market as a regional centre for

Government, not for profit sector and commercial services to service Melbourne’s growing

western region



Build on Sunshine as an emerging Arts destination



Build on the close proximity of the Sunshine Hospital and attract a complementary range of

health and specialist services in the Centre that support the operation of the Hospital

particularly when the St Albans Road extension is constructed



Promote Sunshine to developers and commercial investors as a location for mixed use and

residential development



Capitalise on Regional Rail Link improvements and Sunshine as a major transport hub to

capture patronage from western Victoria and Melbourne’s west



Enhance the public realm and connectivity within the Centre to support investment attraction



Continue to raise awareness and the profile of Sunshine through advocacy initiatives



Maximise opportunities for Sunshine from the expansion of Melbourne Airport



Increasing competition

o

in the trade catchment including Watergardens, Highpoint and Brimbank Shopping

Centre who continue to invest in their fresh food and restaurant / dining offer, and the

development of nearby out of centre supermarkets

o

across Melbourne’s west from developers vying for major commercial / professional

services tenants outside of the Centre



Economic conditions could limit access to finance and slow development including global

trends and investor confidence levels



Other Councils vying for commercial and other development



Aligning the aspirations and vision for Sunshine across key stakeholders including

Government



Developers not recognising the changing needs of the future community and embracing smart,

sustainable, and innovation in new developments



Managing the impact of major development and the short term financial impacts on businesses

who may lose trade

Sunshine Rising Action Plan 2019 - 2024

8. Sunshine Town Centre - The Vision

The vision is informed by engagement with key stakeholders in the Centre and complements the vision

established in the Response Strategy however is focused on the Centre.

In 2050 Sunshine Town Centre will be recognised as the

, and is:



A major gateway to Melbourne, Melbourne’s West and Western Victoria



Integrated metropolitan , regional, national and international transport connections



A gateway to Melbourne Airport with the Sunshine Super Hub a major entry point



The preferred location for regional headquarters for government, commercial and other services for

Western Melbourne



A diverse and comprehensive place for shopping, recreation, entertainment, community, civic and

cultural services



A recognised location for local and regional health and education services supporting the

development of the Sunshine Health, Wellbeing and Education Precinct



A destination for heritage based tourism and internationally recognised for the Sunshine Harvester

legacy



A centre that is characterised by cultural diversity and recognised as a foodie destination for

authentic multicultural cuisine



An arts destination with local and internationally recognised public art



A centre that provides a range of quality apartments and townhouses to accommodate a significant

proportion of Brimbank’s growing population



A centre that has high quality, accessible and well maintained public places, streets and parks



A centre that has a range of activities and events for the community and visitors both day and night



A centre with a strong sense of community and pride of place



A vibrant, safe and attractive place



A centre with a proactive and engaged business community

Sunshine Rising Action Plan 2019 - 2024

9. Sunshine Town Centre - Future Directions

The Centre has a combination of characteristics, strengths and opportunities that sets it apart from

other ‘great’ centres in Melbourne. Its’ potential particularly rests with being identified as a MAC, a

NEIC and a major gateway due to its regional rail connections and as a key stop for the MARL. This

combined makes Sunshine a place of state significance for future growth and investment. The Action

Plan seeks to build on the Centre’s strengths, capitalise on the opportunities, address the challenges

and mitigate the threats.

The completion of the Regional Rail Link project makes Sunshine an important gateway to metropolitan

Melbourne and western Victoria with rail connections Ballarat, Bendigo and Geelong.

The Regional Rail Link substantially increased the capacity and reliability of both the metropolitan and

regional train services and provided the opportunity for Sunshine to capture thousands of new visitors

from Melbourne’s west and the north western region of Victoria.

Further State government investment will see a new major train hub built at Sunshine Train Station

linking the city to the airport and new dedicated train tracks to Ballarat and Geelong for high speed

trains.

There is significant economic, environmental, social and cultural opportunities associated with the

development of the MARL/SSH, ranging from employment and training opportunities, procurement

opportunities for local industry, substantive transport and amenity improvements to investment and

development opportunities both in Sunshine MAC, Sunshine NEIC, and Brimbank more generally.

Sunshine has the capacity to accommodate substantial office development as the population of

Melbourne’s west increases and there is additional demand for regional services accessible by public

transport. The Centre will increasingly become a commercial / professional services hub as the

Centre’s potential as a location for regional headquarters is realised, particularly for those businesses

that require direct access to Melbourne Airport.

There is potential for the development of the Centre as a hub for health and education, building on the

Victoria University’s presence and investment in the Centre, and proximity to the Sunshine Health

Wellbeing and Education Precinct, which includes the Sunshine Hospital, Joan Kirner Women’s and

Children’s Hospital, the Sunshine Private Hospitals, and Melbourne University.

The Centre’s proximity to the Western Ring Road also provides the opportunity to accommodate

support services to the freight, transport and logistics sectors, which is a significant industry sector in

Brimbank and Melbourne’s West.

Melbourne’s west is one of the fastest growing regions in Australia and will grow by 495,500 persons

by 2031

xviii

. Within the City of Brimbank it is forecast that the south eastern district (Sunshine) will grow

by an estimated 9,732 residents by 2031

xix

. There is a compelling opportunity to capitalise on public

investment and promote and attract higher density residential development in and around the Centre,

building on Sunshine’s proximity to the Melbourne CBD, Airport and regional cities, existing transport

infrastructure and services, and future investment flagged which will further improve the Centre as a

place to run a business, work, study, live, and play.

Opportunity exists to capture increased local patronage by strengthening and promoting the existing

offer and in particular further integrating the traditional retail strip precinct with the two major shopping

centres. A key aspect of this work involves working with, and better connecting the shopping centres

to Hampshire Road and the surrounds and improving the retail offer. There is opportunity to further

develop specialty niches focusing on fresh food, cultural retailing, dining, and business and personal

services.

Sunshine Rising Action Plan 2019 - 2024

Sunshine is a vibrant centre with a substantial cultural and food retailing offer including Hampshire

Road, Sunshine and the regular street market. The SBA organise a range of events that celebrate

cultural diversity including Sunshine Lantern Festival, Sunshine Food Fever (part of the Melbourne Food

and Wine Festival), and the Sunshine Film Festival. Sunshine has a significant industrial heritage

having been the location for the Sunshine Harvester Factory and associated heritage sites including H

V McKay Memorial Gardens. Other heritage sites include the John Darling Flour Mill which is listed on

the State register. Sunshine is developing its arts profile with a range of public art installations around

the Centre (including John Kelly’s ‘Man Lifting Cow’ in Hampshire Road, Sunshine) and other

installations and murals.

HV McKay Gardens

Sunshine Memorial Streets Project Art Installation

Sunshine Rising Action Plan 2019 - 2024

10. Sunshine Rising Program

Sunshine Rising is a town centre management and revitalisation program based on a ‘whole of Council’

approach that brings together various functional areas and stakeholders to realise the vision established

for the Centre.

The program is founded on the centre management model adopted by freestanding shopping centres

where the operation, marketing and communications, and capital improvements are centrally

coordinated. Council recognised that traditional town centres are more complex as properties are

owned and operated by many private, not for profit and public organisations. The engagement of key

public and private stakeholders through the Sunshine Partnership Group and other governance

mechanisms is a key aspect of the program.

Council recognises that it is in a strong position to influence the revitalisation of the Centre through its

land holdings and many and varied interactions in the planning, design and delivery of a diverse range

of services, strategies, projects and capital improvements. This includes cleaning and maintenance,

health, building and planning approvals, streetscape and public realm improvements, cultural events,

business development and strategic planning.

The broad nature of Council’s involvement in the Sunshine Town Centre means that the delivery of the

Sunshine Rising program relies on people and resources from across the organisation. Sunshine Rising

continues to require a collaborative and integrated approach to policy development, resource allocation

and service delivery.

Key elements of the program include:



Vision



Leadership



Five Year Action Plan including resourcing and budget allocation



Partnerships and governance.

Across Council many staff have been engaged in advocacy, planning, design, delivery and or ongoing

operational delivery of a range of major projects and initiatives.

The Sunshine Place Manager has a key role in coordinating the delivery of this Action Plan by ensuring

that each responsible area has programmed actions and initiatives, and reporting progress to the

Sunshine Partnership Group. It is anticipated that this role will continue, along with a focus on marketing,

communications, governance and as key contact for the business community, property owners and

investors. A key initiative in this Action Plan will be the reestablishment of an internal cross function

group to coordinate the delivery of projects and increase awareness of the actions and initiatives

underway.

Council’s Urban Design Department have a key role through the design and delivery of public realm

improvements and the ongoing roll out of the Hampshire Road Masterplan and other streetscape

improvements.

Council’s City Planning Department have significant involvement in facilitating investment and

development through their role in assessing development applications. The Activity Centre Zone (ACZ)

is development friendly, and doesn’t require planning permit applications to be notified when they

accord with the ACZ. Other Council Departments are involved in the assessment process, and the

Sunshine Place Manager and Economic Development often provide a central contact and information

source for developers prior to the lodgement of a planning permit application. The City Planning

Department also ensure quality development outcomes that accord with the Brimbank Planning

Scheme.

The announcement the MARL and Sunshine Super Hub, is a city shaping investment that will unlock

significant development potential in Sunshine and Brimbank, and deliver substantial economic,

environmental, social and cultural benefits.

Council will be required to engage, respond, and undertake a range of work to inform the project,

including community engagement. Further strategic work will also be required to ensure that Sunshine

is well placed to respond to the development opportunities presented by this significant investment, and

this could require further work to review current planning provisions, and enable the wider benefits of

the project to be realised across the Sunshine NEIC and beyond.

The extent of work will require additional Council resourcing in addition to the involvement of officers

from across the organisation, including urban design, strategic planning, economic development,

engineering services, media and communications, and place management.

Sunshine Rising Action Plan 2019 - 2024

Given the complex nature of ownership, occupation and use of the Sunshine Town Centre, its

successful revitalisation relies on a range of public and private sector organisations, agencies and

individuals beyond Council.

The Sunshine Partnership Group was established in April 2012 and comprises representatives of

property owners, business operators, the SBA, Brimbank City Council and public sector agencies. The

Group should be reviewed in light of recent feedback about its role and function, and particularly its

relation to the Sunshine NEIC and the opportunities associated with the SSH and MARL.

Further governance arrangements will also need to be developed for the MARL and Sunshine Super

Hub projects.

In 2018 Council reintroduced a Scheme for a further five years to encourage and develop retail and

professional activity and employment within the Centre. The Scheme funds marketing, promotions

and business development costs associated with the Centre including employment of a part time

marketing coordinator. The proceeds of the Scheme are provided to the SBA in four quarterly

instalments each year. The terms of expending the funds are directed by a Funding Agreement

between SBA and Council.

Sunshine Rising Action Plan 2019 - 2024

11. Brimbank Response Strategy to the Western

Rail Plan

The Victorian Government’s Western Rail Plan (WRP) sets out the future investment Victoria needs

for a fast, high capacity rail network servicing Melbourne’s growing suburbs and regional areas.

Council prepared the Brimbank Response Strategy to the Western Rail Plan 2019 (Response

Strategy) to optimise the benefits of the WRP, which has a significant focus on leveraging the

opportunities associated with the Sunshine Super Hub (SSH) and Melbourne Airport Rail Link

(MARL).

Implementation of the WRP will result in unprecedented investment and city shaping improvements to

public transport in Melbourne’s West, metropolitan Melbourne and regional Victoria. It will deliver

substantial economic, environmental, social and cultural benefits to Brimbank, and also cement

Sunshine’s role as a centre of state significance, and gateway to metropolitan Melbourne, regional

Victoria, and beyond.

The Response Strategy articulates Council’s initial thinking and priorities about WRP, SSH and MARL

and includes a preliminary program of work to help Council:



Leverage the opportunities and realise the benefits associated with delivery of the WRP



Ensure these are far reaching across the Brimbank community



Deliver improved community and economic wellbeing in the longer term.

The Response Strategy highlights the importance of:



Ensuring the community is informed and engaged throughout the WRP project



Developing a shared vision in consultation with the community, so that Council can be clear to the

State Government about what the community values, and the shared aspirations, in relation to the

WRP so that community values and shared aspiration regarding the WRP are clearly

communicated to the State Government



Establishing a governance framework that involves the key government departments and

agencies responsible for planning and delivery of the WRP, (particularly the SSH) and MARL),

and ensuring that Council has a meaningful “seat at the table”



Leveraging educational and employment opportunities to improve pathways to employment over

the short and longer term, including social procurement to promote local employment and service

outcomes



Maximising the investment potential for business and investment in Sunshine and Brimbank,

ensuring that future development is high quality, sustainable, innovative, attractive and liveable.

There are a range of actions in the Response Strategy that apply to Brimbank (more broadly), the

Sunshine NEIC, and some that are focused on the Centre. The vision and actions in this Action Plan

complement those detailed in the Response Strategy. This Action Plan should be read in conjunction

with the Response Strategy in relation to those actions specific to the Centre.

The Department of Jobs, Precincts and Regions has also identified Sunshine as a Priority Precinct

which includes the Centre. The Priority Precincts portfolio will also be responsible for whole of

government coordination of Victoria's NEICs which include Dandenong, Fishermans Bend, La Trobe,

Monash, Parkville, Sunshine and Werribee.

The identification of Sunshine as a Priority Precinct means that the Victorian Government will be putting

in extra effort to make sure Sunshine grows and excels.

14

Sunshine Rising Action Plan 2019 - 2024

12. Implementation Plan

The vision will be achieved through a range of actions, initiatives and improvements incorporated under

the following functional themes and objectives which provide the framework for the implementation

program:



Marketing & Promotions

o

Increase awareness of the Sunshine Town Centre by the private and public sector

o

Develop a positive image and identity for the Sunshine Town Centre

o

Increase the number and length of stay of visitors and customers in the Centre

o

Engage with customers over different platforms to increase reach and personal connections

with the Centre



Investment Attraction & Business development

o

Improve the standard, skills and presentation of businesses

o

Ensure there is sufficient development capacity in the Centre in response to the

opportunities associated with the MARL / Sunshine Super Hub

o

Develop the evening economy

o

Attract more head offices and regional businesses and services

o

Attract increased investment of mixed use and commercial development



Public Places, Connections & Amenity

o

Provide an attractive and quality public environment

o

Ensure that the Centre is safe and well-lit during the evening

o

Improved, integrated and sustainable transport and connections with regard to Brimbank,

Melbourne’s West, metropolitan Melbourne, western Victoria and Melbourne Airport

o

Ensure appropriate pedestrian connections in and through the Centre to enhance

walkability, accessibility, permeability and connectivity to key services and amenities

o

Maintain high levels of cleaning and maintenance



Community services & development

o

Ensure there is quality leisure and community amenities and services to cater for the

growing population

o

Encourage a diverse range of housing development across the Centre

o

Improve the sense of place by incorporating and development cultural and artistic

references in the public realm



Program management and communications

o

Provide a framework for managing the program including review and improvement

o

Ensure that the program activities and initiatives are planned and delivered in a coordinated,

collaborative and integrated fashion

o

Engender a broad understanding, support and engagement with the Sunshine Rising

program amongst the private and public stakeholders

o

Ensure engagement and partnerships with key stakeholders to deliver the program

Sunshine Rising Action Plan 2019 - 2024

The key priorities are informed by engagement with key stakeholders:



Facilitate and advocate for the MARL project to ensure that the project maximises the Centre’s

ability to realise its potential



Develop a marketing and branding strategy targeted at the development community to promote

the Centre as the Capital of Melbourne’s West and attract investment and development



Enhance governance arrangements with regard to the Sunshine MAC, Sunshine NEIC and the

MARL/Sunshine Super Hub project



Continue to facilitate major development applications through a coordinated approach that

streamlines the development approvals process and promotes quality development outcomes



Continue to deliver Council’s program of public realm, connectivity and cleaning and

maintenance improvements to encourage further private and provide an attractive place for

community and visitors

The allocation of budget toward the implementation plan will be subject to Council’s annual capital works

and operational budget process.



Ongoing



Short 1 – 3 years



Medium 3 – 5 years



Long 5 years +

The actions in this Action Plan should be read in conjunction with the actions in the Brimbank Response

Strategy to the Western Rail Plan.

Sunshine Rising Action Plan 2019 - 2024



Increase awareness of the Sunshine Town Centre by the private and public sector



Develop a positive image and identity for the Sunshine Town Centre



Increase the number and length of stay of visitors and customers in the Centre



Engage with customers over different platforms to increase reach and personal connections with the Centre

1.1

Develop and promote a digital / illustrated

vision showing the preferred development of

the Centre by 2050 that can be used on

investment attraction material.

Brimbank MARL/Sunshine

Super Hub (SSH) Team

Strategic Planning, Urban

Design, Media and

Communications, Sunshine

Place Manager

Short to Medium

1.2

Develop a marketing and branding strategy

with a focus on the development community

to help support investment attraction activities

Sunshine Place Manager Economic Development,

Media and Communications,

SBA

Ongoing

1.3

Promote investment and business

development at relevant forums and with key

stakeholders

Sunshine Place Manager Economic Development

Ongoing

1.4

Develop Sunshine’s tourism potential, with a

focus on a visitor experience / product about

Sunshine’s H.V. McKay heritage including

consideration of public art inspired by the

cheque by H.V. McKay that commenced the

Royal Flying Doctors Service.

Sunshine Place Manager SBA, Arts and Culture,

Economic Development

Short

1.5

Encourage SBA to develop a Centre logo /

brand and enhance online presence

Sunshine Place Manager Media and Communications,

SBA

Short to Ongoing

1.6

Explore the delivery of Wi-Fi in key locations

across the Centre spaces

Sunshine Place Manager Media and Communications,

Business Transformation

Medium

1.7

Support the SBA to prepare, review and

implement the Marketing and Business

Development Plan and Budget to ensure it is

in line this Action Plan

Sunshine Place Manager Business Support

Ongoing

Sunshine Rising Action Plan 2019 - 2024

1.9

Review the Sunshine Marketing & Business

Development scheme prior to its conclusion

to inform work in relation to potential renewal

Sunshine Place Manager Business Support

Long

Sunshine Rising Action Plan 2019 - 2024



Improve the standard, skills and presentation of businesses



Ensure there is sufficient development capacity in the Centre in response to the opportunities associated with the MARL / SSH



Develop the evening economy



Attract more head offices and regional businesses and services



Attract increased investment of mixed use and commercial development

2.1

Maintain senior public sector advocacy to

promote the vision and development

opportunities at a State and Federal level

Executive

Brimbank MARL / SSH

Team, Community Planning

and Advocacy, Sunshine

Place Manager, Economic

Development

Ongoing

2.2

Continue to deliver a development facilitation

service for major development applications

including:



Centre tours and provision of

investment material produced by

Council



Facilitate pre application meetings to

encourage quality development

outcomes



Coordinated management of major

applications for key development

sites including Albion Triangle,

Sunshine Marketplace and Darling

Flour Mill site

Sunshine Place Manager /

Economic Development

City Planning

City Planning

Sunshine Place Manager,

Economic Development,

Assets & Property Services

Ongoing

2.3

Continue to liaise with major site land owners

to encourage development in line with the

Sunshine Town Centre Structure Plan 2014

Sunshine Place Manager /

Economic Development

Strategic Planning, City

Planning, Urban Design

Ongoing

Sunshine Rising Action Plan 2019 - 2024

including Sunshine Marketplace, Sunshine

Plaza, Albion Triangle and Victoria University.

2.3

Pursue the appropriate development of

publically owned land including Withers Street

car park, Sunshine Bus interchange and

VicTrack land including land assembly

Property Services

City Planning, Sunshine

Place Manager, Economic

Development, Assets and

Property Services

Medium to Long

2.4

Prepare an investment attraction and

development strategy with a focus on health,

education, professional services, visitor

economy, accommodation and conference,

government services and, creative industry

opportunities.

Sunshine Place Manager,

Economic Development

Medium

2.5

Continue to promote Council’s Business

Development and Networking Program to

encourage local business involvement. The

program covers a broad range of topics

ranging from social media, sustainability and

financial management.

Economic Development

Sunshine Place Manager Ongoing

2.6

Continue to encourage and promote

consistent trading hours for the Centre

Sunshine Place Manager

Ongoing

2.7

Continue to promote shopfront improvements

through promotional material, business

development support and other initiatives

Sunshine Place Manager City Planning, Building

Services, Economic

Development

Ongoing

2.8

Continue to promote opportunities to embed

sustainability and renewable energy into new

development

Environment

Sunshine Place Manager,

Economic Development, City

Planning

Ongoing

2.9

Continue to encourage and where

appropriate, support the SBA in the delivery

of events that promote the evening economy.

Sunshine Place Manager City Compliance,

Environmental Health,

Economic Development

Ongoing

Sunshine Rising Action Plan 2019 - 2024

2.10

Undertake a strategic review including the

consolidation of the urban design frameworks

(UDF’s - includes the Southern Precinct UDF,

Central Precinct UDF, and Northern Precinct

Development Framework) and the ACZ

Brimbank MARL / SSH

Team, Strategic Planning

City Planning, Urban Design Medium

2.11

Prepare architectural design principles and

guidance to promote quality built form

outcomes in the Centre.

Strategic Planning, Urban

Design

City Planning, Place

Manager

Medium

2.12

Program delivery of future work associated

with the Centre through the update of the

Experience Brimbank Visitor Strategy.

Place Manager, Economic

Development

Short

Sunshine Rising Action Plan 2019 - 2024



Provide an attractive and quality public environment



Ensure that the Centre is safe and well-lit during the evening



Improved, integrated and sustainable transport and connections with regard to Brimbank, Melbourne’s West, metropolitan Melbourne, western Victoria

and Melbourne Airport



Ensure appropriate pedestrian connections in and through the Centre to enhance walkability, accessibility, permeability and connectivity to key services

and amenities



Maintain high levels of cleaning and maintenance

3.1

Continue progressing Council’s ten year

rolling capital works program for the Centre



Completion of the Hampshire Road

Streetscape Masterplan 2014



Deliver improvements at Albion

station and surrounds including

access and landscaping



Advocate for Ballarat Road to be a

public transport corridor and

landscape improvements at the

gateway



Deliver upgrade to M. B. Lynch

Memorial Gardens



Devonshire Road streetscape

upgrade



Commencing design of the Southern

precinct to leverage on the

Urban Design

Engineering Services,

Sunshine Place Manager

Ongoing

Sunshine Rising Action Plan 2019 - 2024

opportunities of the MARL / SSH

(this project would be informed by

the MARL / SSH timeline)

3.2

Examine opportunities to integrate the Albion

Station Precinct and Energy Park as it

develops

Urban Design

Strategic Planning,

Environment

Long

3.3

Prepare a car parking management plan to

address car parking in the Centre including

review car parking limits to ensure they

achieve optimal parking turnover

Engineering Services City Compliance, Asset and

Property Services, Sunshine

Place Manager, Facilities and

Major Projects

Short

3.4

Continue to promote multi deck car parking

facility through improved wayfinding signage

and on the Council website

Facilities and Major

Projects

Media and Communications,

Sunshine Place Manager

Medium

3.5

Continue to advocate to VicRoads about

addressing traffic congestion at the Anderson

Road / McIntyre intersection with Ballarat

Road

Engineering Services Urban Design

Ongoing

3.6

Continue to implement the Town Centre

Lighting Guidelines to improve perceptions of

safety with a focus on artistic lighting

including Ballarat and Hampshire Road

gateway and other key locations

Urban Design

Sunshine Place Manager, Arts

and Culture, Operations

Medium to Long

3.7

Continue to program and deliver cycling and

pedestrian improvements in Sunshine as

identified in the Brimbank Cycling and

Walking Strategy



Consider future integration of

Parsons Reserve and improved

connections to Buckingham Reserve

Urban Design

Engineering Services

Long

Sunshine Rising Action Plan 2019 - 2024

3.8

Maintain Council’s high quality cleansing and

maintenance program which includes:



Daily street sweeping



Daily street public litter bin collection

and debris pickup



Rapid response graffiti and syringe

removal



Routine repairs and road

maintenance



Six monthly high pressure clean

services of footpaths and Council

assets

Operations

Building Maintenance

Ongoing

3.9

Schedule 6-monthly cleaning, maintenance

and compliance audits to proactively identify

issues

Sunshine Place Manager Operations, City Compliance Ongoing

3.10

Advocate to State Government to develop an

integrated transport plan for Brimbank to

provide direction for appropriate transport

improvements to inform the MARL / SSH,

and transport improvements that are required

at a municipal and regional level. This

includes examining the role of Ballarat Road

as a public transport corridor.

Engineering Services,

Urban Design

Strategic Planning, Brimbank

MARL / SSH Team

Short

3.11

Advocate to the State Government for the

development of Ballarat Road as a boulevard

in line with Plan Melbourne

Urban Design

Ongoing

Sunshine Rising Action Plan 2019 - 2024



Ensure there is quality leisure and community amenities and services to cater for the growing population



Encourage a diverse range of housing development across the Centre



Improve the sense of place by incorporating and development cultural and artistic references in the public realm

4.1

Develop a community engagement strategy

to inform the planning and development of the

MARL / SSH at key stages

MARL / SSH Team,

Community Planning and

Advocacy

Short

4.2

Continue to work in partnership with key

stakeholders including Victoria Police to

improve perceptions of safety throughout the

Centre including regular joint safety patrols,

safety round tables, delivery of the Lighting

Strategy, Light Up Sunshine, and

programmed streetscape improvements.

o

This includes considering a range

of safety initiatives including

CCTV.

Community Planning and

Advocacy

Sunshine Place Manager,

Victoria Police, City

Compliance, Youth Services,

Urban Design

Ongoing

4.3

Continue to deliver the Community Services

and Infrastructure Plan 2018 – 2038

including:



Improvement to the Sunshine Leisure

Centre including:

o

Foyer facelift including a Café

and designated retail

merchandise space

o

Refresh of indoor change rooms

o

24 Hour Gym conversion

o

Pool hall works

Leisure and Community

Services

Long

Sunshine Rising Action Plan 2019 - 2024

4.4

Monitor population growth in the Centre to

ensure the adequate provision of community

services

Community Planning and

Advocacy

Long

4.5

Continue to seek opportunities to further

engage with and integrate Victoria University

in the Centre

Sunshine Place Manager,

Urban Design

Ongoing

4.6

Develop information to promote Sunshine as

a location for key worker and affordable

housing.

Community Planning and

Advocacy

Sunshine Place Manager,

Strategic Planning, City

Planning

Short

4.7

Continue to encourage a diversity of public

and private art throughout the Centre

including the potential for ephemeral art

displays

Arts and Culture

Sunshine Place Manager,

Urban Design

Ongoing

Sunshine Rising Action Plan 2019 - 2024



Provide a framework for managing the program including review and improvement



Ensure that the program activities and initiatives are planned and delivered in a coordinated, collaborative and integrated fashion



Engender a broad understanding, support and engagement with the Sunshine Rising program amongst the private and public stakeholders



Ensure engagement and partnerships with key stakeholders to deliver the program

5.1

Produce a condensed version of the Action

Plan for marketing and other purposes

Sunshine Place Manager Media and Communications Short

5.2

Program work program associated with the

Draft Council Response Strategy to the

Western Rail Program (once finalised)

including ongoing engagement with State

government agencies and the community,

and associated strategic work

Brimbank MARL/Sunshine

Super Hub (SSH) Team

Short

5.3

Pursue with state government development of

a high level coordination group of key

stakeholders to oversee development of the

MARL / SSH including Council representation

Executive

Brimbank MARL / SSH Team Short

5.4

Review the Sunshine Partnership Group with

consideration of its role and function in

relation to the Sunshine MAC, the Sunshine

NEIC including the Sunshine Health,

Wellbeing and Education Precinct, and the

MARL / SSH and update the Terms of

Reference accordingly.

Sunshine Place Manager Brimbank MARL / SSH Team Short

Sunshine Rising Action Plan 2019 - 2024

5.5

Review internal working groups to facilitate

coordination of Council’s work in relation to

this Action Plan and the MARL / SSH

Sunshine Place Manager /

MARL Liaison Officer

Brimbank MARL / SSH

Team, Urban Design, Media

& Communications,

Engineering Services,

Strategic Planning, Economic

Development, City Planning

Short

5.6

Continue to oversee the expenditure and

administration of the Sunshine Marketing and

Business Development Special Rate in

accordance with the Funding Agreement

Sunshine Place Manager Finance

Ongoing

5.7

Annually report on the progress of the Action

Plan to the Sunshine Partnership Group and

promote key achievements to the public

sector

Sunshine Place Manager Urban Design, Media &

Communications,

Engineering Services,

Strategic Planning, Economic

Development, City Planning

Ongoing

5.8

Annually review the Centres performance

with regard to key indicators as part of the

annual review to the Sunshine Partnership

Group and determine longer term indicators

in regard to best practice urban design and

place management.

Sunshine Place Manager Asset and Property Services Ongoing

5.9

Engage with relevant place management

networks to promote Sunshine, share and

learn about place management strategies

Sunshine Place Manager Urban Design, Economic

Development

Ongoing

5.10

Continue to prepare and distribute the

quarterly Sunshine Rising newsletter and

maintain current and relevant information on

Council’s website

Sunshine Place Manager Media and Communications, Ongoing

Sunshine Rising Action Plan 2019 - 2024

5.11

Continue to develop relationships with

property owners, business and service

providers and other agencies that have a

presence in the Centre

Sunshine Place Manager

Economic Development

Ongoing

5.12

Review the Action Plan at the end of the five

year term

Sunshine Place Manager Urban Design, Media &

Communications,

Engineering Services,

Strategic Planning, Economic

Development, City Planning

Long

i

Department of Environment, Land, Water and Planning

ii

www.economy.id.com.au/brimbank

iii

Sunshine Special Rate survey report 2017

iv

www.vline.com.au/About-V-Line/Performance

v

Victoria in Future 2016, Department of Environment, Land, Water and Planning

vi

Sunshine Town Centre Investment Prospectus

vii

www.economy.id.com.au/brimbank

viii

2016 ABS Census data

x

Brimbank City Council, Facilities and Major Projects

xi

VicRoads, Facilities Group

xiii

Sunshine Town Centre Investment Prospectus

xiv

Sunshine Town Centre Investment Prospectus

xv

Sunshine Town Centre Investment Prospectus

xvi

Sunshine Town Centre Report Card

xvii

Sunshine Town Centre Partnership Group Consultation

xviii

Victoria in Future 2016, Department of Environment, Land, Water and Planning

xix

ID Forecast, December 2018

Sunshine Rising Action Plan 2019 - 2024