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Improving
shopfronts in our
Town Centres
Have you thought about how an attractive
shopfront and effective visual merchandising
can win more customers?

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Why does
it matter?
• An attractive shop can attract
more customers — as people
passing by will notice and enter
your business
• Effective visual merchandising
and appropriately branded
shopfronts can have a positive
effect on sales
• A creative approach to your
shopfront can help you get more
out of your space without the
need for expansion or renovations.
What are shopfront
improvements?
Improvements can include:
• A fresh coat of paint
• Installation of new signage
• Display of goods, including
display cabinets
• New branding and design
• Lighting improvements
• Removal of clutter, posters
and graffiti.
Shopfront improvements
can be big or small
depending on your budget.
Every little improvement
adds to the attractiveness
of your business.
For more information on how you can improve
your shopfront, contact:
St Albans Place Manager
STATownCentre@brimbank.vic.gov.au
03 9249 4355
Sunshine Place Manager
sunshinerising@brimbank.vic.gov.au
03 9249 4368
Some makeover
examples…
Before
After
After
Before