— Jobs

Brimbank recognises the importance of using these projects to generate

new economic and social opportunities for the people of Brimbank and the

greater western region.

The Trans

Brimbank Agenda sets out a vision for Federal Government,

State Government, and non-government sector, on how we can collaborate and

leverage these record investments to maximise the job, education, health,

environmental and fairness opportunities for the region for decades to come.

04

1 Delivering a fair North West City Deal

that engages local communities.

2 Efficient Melbourne Airport Rail

(MAR) stops at the Sunshine

Sup

er Hub.

3 Supporting the implementation of

Brimbank’s

R

esponse

S

trategy

t

o

t

he

We

stern

R

ail

P

lan.

4 Engaging Council as a formal

partner of the Sunshine Super Hub

Governance Structure.

5 Establishing a Business,

Jobs and Skills working group

to leverage training and

employment opportunities.

6 Developing an Integrated Transport

Strategy

f

or

M

elbourne’s

w

est.

7 Fostering strategic partnerships to

support the Trans

Brimbank

— Jobs agenda.

Brimbank is supporting these priorities

by delivering:

• Brimbank Economic

Development Strategy.

• Activities that facilitate

development and investment

focussing on employment areas

like Sunshine National Employment

and Innovation Cluster.

• Economic analysis to identify

industry growth opportunities relating

to the Melbourne Airport Rail (MAR)

an

d Sunshine Super Hub.

• Partnerships to implement the

Br

imbank

R

esponse

S

trategy

t

o

the

W

estern

R

ail

P

lan.

• Collaboration with Victoria University,

our local secondary and primary

education network, and programs

through our neighbourhood house

and library network.

• Youth Jobs Strategy (2018–2023).

• Brimbank’s coworking space,

iHarvest Coworking in Sunshine.

• Brimbank Learning Futures Program.

• Implementing the BrIMPACT trial to

imp

rove local employment outcomes.

>

01 Sunshine National

Economic and

Innovation Cluster

(NEIC)

02 Sunshine Super Hub

(Melbourne Airport

Ra

il,

W

estern

R

ail

P

lan,

Sub

urban

Rail Lo

op)

03 Western Ring Road

04 Calder Freeway

05 Sunshine Health,

Wellbeing and

Education

P

recinct

(SHWEP); Sunshine

Ho

spital and the

$200m Joan Kirner

Women’s and

Children’s Hospital

06 Victoria University

$35m Sunshine Skills

Hub

07 Victorian University

St Albans Campus and

Cyber Security Training

Centre

08 Removal of three

ra

il level crossings

(Deer Park, etc.)

09 Future St Albans

Health and Wellbeing

Hub

10 Organ Pipes

Na

tional

Par

k

11 Sydenham Park

12 Brimbank Park

13 $11m Upper Stony

Creek Transformation

Project

07

Freeway Metro Train Line V/Line Train Line

Proposed Melbourne Airport Rail

09

1

The North West City Deal provides

an unprecedented opportunity to

unlock Brimbank’s potential, provide

pathways to jobs and facilitate further

investment attraction.

The western region’s population

is forecast to grow from 964,000

to 1.75 million by 2051, one of the

fastest growth rates in Australia.

At the 2016 Census, there were

360,000 residents in the western

region who were employed, compared

with 270,000 regional jobs. The

shortage of regional and skills-matched

work, places pressure on residents to

find work elsewhere, and contributes

to congestion

1

.

As the gateway between

Melbourne’s CBD, the outer western

growth corridors and western

Victoria’s regional centres; Brimbank is

the heart of the North West City Deal.

1 Lead West, City Deal for the West 2019 Strategy.

2 Brimbank Economic Profile, id consulting https://economy.id.com.au/brimbank

3 Brimbank Industry Analysis and Cluster Development Action Plan 2019.

The Brimbank community experiences

an unemployment rate of 10.3 per

cent, compared to 4.6 per cent across

Victoria

2

. Around 68 per cent of local

resident workers leave Brimbank for

work every day, and 67 per cent of local

jobs are filled by people living outside

the municipality

3

.

The North West City Deal is an

opportunity for genuine collaboration

between all levels of government to

help position Brimbank as the jobs

capital of Melbourne’s west; it should

leverage existing investments, including

the M

elbourne

A

irport

R

ail,

t

o

u

nlock

new funding for new projects. It should

also make sure locals are provided job

opportunities for existing projects.

Projects should focus on

cr

eating new work opportunities

for local businesses and

people, including for vulnerable

members of the community.

Providing

pa

thways to industry and

supporting the growth of our

skilled workforce and lifelong

learning opportunities.

Widespread

investment in Brimbank

will support liveable and

prosperous communities.

Tackling

regional socio-economic

disadvantage.

10

2

Bring significant visitation

numbers to Sunshine, boosting

economic conditions and

creating sustainable, long-term

employment and investment

opportunities for Brimbank

beyond the construction sector.

Improve access

to education networks

and programs, including

Victoria University.

Integrate the Sunshine

Health, Wellbeing and Education

Precinct with the broader

health network.

Improve

local economic and social

conditions; and help people

from across the west have fair

access to major job, health,

education and social precincts.

12

3

• Maximising jobs and transport

inte

gration with the Sunshine Super

Hub and western region.

• Formally providing Brimbank

with a ‘seat at the table’ as

part of the Sunshine Super Hub

Governance Structure.

• Establishment of working groups

focussing on jobs, planning

and design, community capacity,

environmental and amenity.

• State Government working with

Council around precinct planning,

design, land use, investment

attraction and growth opportunities.

• State Government working with

Council to maximise environmental,

sustainability and design excellence

around the Sunshine Super Hub and

Sunshine

P

riority

P

recinct,

i

ncluding

thr

ough measures such as enhancing

flora and fauna opportunities, and

30 per cent tree cover.

• Ensuring the State Government

anticipate and minimise the impacts

associated with the Sunshine

Super Hub’s design, construction

and operations in the context of

community facilities, amenities,

noise, environment, business and

residential areas.

• Proactive, timely and regular

co

mmunity engagement and

consultation throughout the project

life cycle, as commenced by Council

through the Building Brimbank

community consultation.

15

4

Brimbank is calling for a seat at the table on all governance matters.

With the Melbourne Airport Rail due to commence construction in 2022,

it i

s vital that Council is formally engaged as soon as possible to ensure the rail,

planning and precinct components of the Hub project are complementary

and welcomed by the community.

Council’s engagement can help foster key relationships and outcomes amongst

regional and local businesses, employers, education, health, social and

community networks to maximise understanding, engagement and consultation

around

t

he

S

unshine

S

uper

H

ub

P

roject

a

nd

i

ts

p

otential

o

utcomes.

16

5

Council is calling for the formation

of a cross-sector working group to

maximise the Sunshine Super Hub’s

business, jobs, skills and community

outcomes — both during and after

construction as part of the Sunshine

Priority Precinct’s ongoing development

and evolution.

Brimbank is experiencing increasing

education levels, with 16 per cent

of residents aged over 15 years now

having a bachelor degree, 8 per cent

an advanced diploma, and 15 per

cent having vocational qualifications.

However as of 2016, 51 per cent of

Brimbank residents have no formal

qualifications (compared with

Gr

eater Melbourne 38 per cent)

6

,

and 10.4 per cent were unemployed

(compared with 6.8 per cent for

Greater Melbourne)

7

.

6 ABS Census of Population and Housing 2011 and 2016. Compiled and presented in profile id. Available at https://profile.id.com.au/brimbank/qualifications

7 ABS Census of Population and Housing 2011 and 2016. Compiled and presented in profile id. Available at https://profile.id.com.au/brimbank/employment-status

Youth unemployment across Brimbank

is almost 20 per cent (compared with

15.9 per cent for Greater Melbourne).

It is essential that work is done to

improve education pathways into a

range of occupations so that students

completing their education are skills

ready. The working group can work

to reverse these trends, by helping

potentially develop one of Australia’s

largest social procurement frameworks.

This working group would bring

together federal, state and council

representatives, along with other

key regional stakeholders that could

include

Melbourne Airport, Victoria

Un

iversity,

L

eadWest,

W

oMeda,

a

nd

oth

er key industry, education and

social service stakeholders.

The working group could build

on the State Government’s existing

Major

Skills Guarantee and Social

Procurement Strategy, and the

existing arrangement between Victoria

University and the Westgate Tunnel

to provide up to 600 new apprentices

to that project.

17

This approach would lead the

way to develop and implement

potentially Australia’s biggest ever

social procurement framework —

during and post construction —

which would leverage:

• The new $35 million VU Skills Centre

in Sunshine and St Albans.

• Victorian Government’s 30 new

free TAFE courses.

• Brimbank’s own educational

networks, including youth services,

neighbourhood houses, libraries,

iHarvest Coworking Space, Visy

Cares Hub and Brimbank Learning

Futures

(BLF).

• Brimbank’s secondary school network.

• The new St Albans Health

and Wellbeing Hub — including

its educational and social

support programs.

• Social services and support

programs and agencies.

With the Melbourne Airport Rail

anticipated to be up to a 10 year project,

and

t

he

W

estern

R

ail

a

nd

S

uburban

Rail Loop projects also in the pipeline,

Brimbank believes we can create

a generation of construction jobs

associated with the Sunshine Super

Hub alone.

For example, imagine new

visitor economy businesses and

accommodation businesses being

established around the Sunshine

Super Hub, which could link formal job

pathways to the VU free TAFE courses

associated with tourism, hospitality

and cookery.

We could develop a social procurement

framework that considers growing

sectors such as health precincts,

including Sunshine Hospital, and the

St

A

lbans

H

ealth

a

nd

W

ellbeing

P

recinct.

The M

arch

2019 announcement

by t

he

P

rime

M

inister

a

nd

P

remier

of V

ictoria

a

round

t

he

M

elbourne

Ai

rport

R

ail

H

eads

of A

greement

b

eing

si

gned, contained a mention of a new

‘Reference Group’ being established

within the governance structure.

In the interim, Brimbank has been

getting on with creating strategic

partnerships around the Sunshine

Super

H

ub

P

roject.

I

n

M

ay

2019

Br

imbank

s

igned

a

n

M

OU

w

ith

Me

lbourne

A

irport,

w

hich

w

ill

a

llow

Co

uncil to engage the airport on

economic development and job

opportunities for locals.

The Brimbank Industry and

Cluster Analysis, released in August

2019, outlines the growth and job

opportunities associated with emerging

and evolving industries across the west.

The sooner we get the working group

and partnerships established, the

sooner we can begin to develop a new,

innovative and comprehensive social

procurement framework.

18

6

Melbourne’s west is growing faster

than other metropolitan region. One of

the key challenges is improving local

transport options to complement the

major rail projects planned. This means

improved bus networks, reduced travel

times and improved connections within

the region, and beyond.

An Infrastructure Australia Report

released in August 2019 identified that

by 2

031, the Calder Freeway would

be the second most congested road

in

M

elbourne

du

ring

t

he

A

M

p

eak

a

nd

th

ird

i

n

P

M

p

eak

8

. Households in the

western region have more cars per

household than Greater Melbourne,

and employed residents in the western

region are more likely to drive to work

than r

esidents

i

n

G

reater

M

elbourne

(68.3 per cent compared to 65.5 per

cent respectively).

8 Brimbank Council’s Response to Infrastructure Australia Report August 2019 https://www.buzz.brimbank.vic.gov.au/en-au/infrastructure-australia-report-confirms-calder

congestion-getting-worse/

9 Bus Patronage, Transport Victoria https://transport.vic.gov.au/getting-around/public-transport/buses

The rapid population growth in Hume,

Wyndham and Melton is also putting

sig

nificant

an

d

eve

r-increasing

pr

essure

on the region’s transport network.

While bus patronage grew slightly by

2.5 per cent in 2018 across Victoria

9

,

it still has tremendous capacity for

growth across the west through an

integrated strategy.

Brimbank is calling for the development

of an Integrated Transport Strategy

for

M

elbourne’s

w

est

a

s

a

n

e

xtension

of

t

he

S

unshine

P

riority

P

recinct,

t

o

h

elp

gr

ow sustainable and accessible job

opportunities across the west, to reduce

congestion and encourage the take up

of more sustainable transport modes.

To be truly integrated, this strategy

must leverage the strategic position

of the Sunshine Super Hub, connect

to priority precincts and also link to

activity centres in Wyndham, Melton,

Ho

bsons

B

ay,

M

aribyrnong

a

nd

Moonee Valley.

It s

hould also connect to industry

and visitor economy sites across

the western region, including

Melbourne

A

irport,

E

ssendon

A

irport,

Av

alon Airport, along with our

health, education and employment

related precincts.

21

7

With our partners, Brimbank is seeking to advance the Trans

Brimbank — Jobs agenda to create a legacy for tomorrow’s generation

of workers and residents.

We

h

ave

d

eveloped

a

n

M

OU

w

ith

M

elbourne

A

irport,

a m

ajor

e

mployer

of

Br

imbank

r

esidents

a

nd

k

ey

p

artner

o

n

o

ur

S

unshine

P

riority

P

recinct

i

nitiatives.

Th

e

M

OU

c

ommits

b

oth

p

arties

t

o

w

orking

t

ogether

t

ransparently

t

o

d

eliver

imp

roved responses to opportunities and better outcomes for the community.

There

s

ignificant

o

pportunities

f

or

C

ouncil

a

nd

M

elbourne

A

irport

t

o

w

ork

t

ogether

to m

aximise economic, employment and educational outcomes

10

.

Brimbank welcomes the formal MOU we have signed with Rail Projects Victoria,

which is a welcome first step to Council being formally engaged as part of the

Su

nshine

S

uper

H

ub

P

roject.

10 Brimbank and Melbourne Airport MOU Media Release May 2019.

22

Brimbank is a vibrant, growing

community in the heart of Melbourne’s

west. Diversity is central to our

identity — we are proudly multicultural,

embracing people from around the

world and weaving their stories into our

own. Brimbank’s estimated resident

population of 208,714 in 2018 makes it

the fifth most populous municipality

in g

reater

M

elbourne.

The land the municipality now

occupies has a human history that

began with Aboriginal traditional

custodians, the Kulin Nation, more

than 40,000 years before European

settlement. The area was originally

occupied by the Kurung-Jang-Balluk

and

M

arin-Balluk

c

lans

of t

he

n

ative

Wurundjeri people.

The

fi

rst

E

uropean

s

ettlements

we

re established at Keilor in the late

1840s, Sunshine (then known as

Braybrook

J

unction)

i

n

t

he

m

id-1880s,

and St Albans in the late 1880s. Many

suburbs grew around the original

settlements after World War II to house

the influx of migrants. More recently,

areas that were once industrial hubs

have been transformed into new

residential suburbs that are continuing

to grow rapidly.

Brimbank spans an area between

11 and 23 kilometres west and north

west of Melbourne’s CBD.

It is bound by the City of Hume in

the

north, the cities of Maribyrnong

an

d Moonee Valley in the east, the

cities of Hobsons Bay and Wyndham

in the south, and the City of Melton

in the west.

Our suburbs are as diverse as

our people — from the hustle and

bustle of Sunshine and St Albans

to historic Keilor, each has its own

flavour and personality.

A designated metropolitan

activity

c

entre,

S

unshine’s

p

rofile

i

s

ri

sing due to its proximity to the city

and its mouth-watering food scene.

It includes a Victoria University campus,

the Brimbank Community and Civic

Centre

a

nd

s

ignificant

r

etail

a

nd

co

mmercial activities. It is also close to

the growing Sunshine Hospital. Sunshine

services suburbs which include Albion,

Sunshine North, Sunshine West and

part of Brooklyn.

23

St Albans is a

designated major activity centre

that includes a Victoria University

campus, the St Albans Community

Centre and Bowery Theatre, and a

thriving restaurant and retail precinct.

St Albans services neighbouring

suburbs

A

lbanvale,

K

ings

P

ark

and

Kealba.

Servicing the nearby

suburbs of Ardeer, Derrimut and

Cairnlea,

D

eer

P

ark

h

as

a r

ich

a

rray

of

re

staurants

a

nd

s

hops.

M

ajor

f

eatures

of the area include the Hunt Club

Community and Arts Centre, Black

Powder Mill and Brimbank Central

Shopping Centre.

A s

ignificant

m

ajor

activity centre that will continue to

grow and develop. Sydenham

services suburbs including Calder

Park,

T

aylors

L

akes,

D

elahey

a

nd

pa

rts of Hillside. Watergardens Town

Centre is the jewel in its crown, while

Calder

P

ark

M

otorsport

C

omplex

i

s

ano

ther landmark.

Keilor is set among rolling

hills and national and state parks,

including Organ Pipes National Park,

Brimbank Park and Green Gully

Reserve. It services suburbs including

Ke

ilor Downs, Keilor North and Keilor

Park as well as parts of Keilor East

and Tullamarine.

Brimbank has a rich Indigenous history,

going back to when the Wurundjeri

people first inhabited the region,

thriving in the Maribyrnong Valley.

Brimbank is one of the most culturally

diverse municipalities in Australia,

with almost half of our residents born

outside Australia.

Brimbank’s suburbs boomed

after World War II, when migrants

from southern Europe flowed to the

area.

M

ore

r

ecently,

n

ewly

a

rrived

As

ian and African communities have

developed alongside the more

established European communities.

More

t

han

h

alf

of o

ur

r

esidents

s

peak

a la

nguage other than English at

home, with more than 160 languages

represented. The top 10 languages

other than English are Vietnamese,

Maltese,

I

talian,

G

reek,

M

acedonian,

Fil

ipino,

Can

tonese,

Ar

abic,

Pu

njabi,

and

Croatian.

9249 4000

info@brimbank.vic.gov.au

PO Box 70

SU

NSHINE VIC 3020

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• Speak and listen

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PUBLISHED OCTOBER 2019