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Brimbank
Youth Strategy
2020–2024

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02 Brimbank Youth Strategy 2020–2024
Acknowledgement
Brimbank City Council acknowledges that the land the municipality now occupies has a human history that
began with Aboriginal traditional custodians, the Kulin Nation. Brimbank City Council respectfully acknowledges
the Traditional Custodians of the land on which we operate — the Wurundjeri people, and pay our respects to
elders past, present and emerging.

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Brimbank Youth Strategy 2020–2024 03
Contents
Introduction
04
Vision and Our Guiding Principles
05
Young People in Brimbank
06
Consultation with Young People
and the Youth Sector
10
Our Work with Young People
— Strategy Highlights
12
Our Framework
14
Aims, Objectives and Action Areas
15
Our Role
16
Our Year 1 Actions
18

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04 Brimbank Youth Strategy 2020–2024
Introduction
The world is changing rapidly and young people now face
challenges and opportunities strikingly different to those
of the generations before them.
Globalisation, new technologies, shrinking civic
space, changing labour markets and climate impacts
are very real issues being faced by young people
today. At the same time young people are ‘a vast
source of innovation, ideas and solutions and have
been pushing for needed changes in technology,
climate action, inclusivity and societal justice’.
1
This is true for young people who live, work,
study and recreate in Brimbank.
We are developing a Strategy that recognises
the pivotal role young people play in shaping our
communities and society now and into the future.
As a Council, we are committed to valuing, celebrating
and respecting young people and the contributions
they make to Brimbank and beyond. We recognise
that young people are actively and positively
developing their communities by creating positive
changes for themselves, their peers and families, and
our role is to work alongside young people to create a
place that is welcoming for all. This Strategy commits
us to a long-term vision of empowered Brimbank
citizens who have a strong sense of belonging,
equitable access to our service, and whose voices
are heard and acted upon.
1 https://www.un.org/development/desa/youth/news/2018/09/
youth2030/
Strategies such as these have traditionally
focussed on young people aged 12 to 25 years.
In this age range young people are developing
physically, intellectually and emotionally, while
forming autonomous identities, building independent
social networks and initiating intimate relationships.
Many are transitioning between secondary and
tertiary education, or from education to work, and
navigating shifts away from the family home.
2
This strategy will also look to introduce services to
young people aged between 10-12 years of age.
Compared with early childhood and adolescence,
young people in the middle years have received
relatively little attention, other than how they are
doing in school. There is growing recognition that
this is a critical time when young people experience
rapid physical and mental development, in addition
to facing the significant transition from primary
to secondary school.
3
2 Vic Health. Young people, health and wellbeing strategy (2017).
VicHealth’s Strategy to promote young people’s health and wellbeing.
3 Are the kids alright? Young Australians in their middle years:
The Australian Child Wellbeing Project [acwp] 2016.
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Brimbank Youth Strategy 2020–2024 05
Vision
Young people have access
to ongoing opportunities for
empowerment and active
collaboration, enabling them to
respond to evolving trends and
to thrive in their communities.
Our Guiding
Principles
The actions of the Brimbank
Youth Strategy 2020–2024 are
underpinned by the following
Guiding Principles.
Strengths based
Committed to excellence
in practice
Innovative, creative,
open to new approaches

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06 Brimbank Youth Strategy 2020–2024
Young People in Brimbank
Population
In 2018, Brimbank was home to 33,198 young
people aged between 12 and 24.
4
By 2021 this will grow by 5,083 to over 38,000
(see opposite), and by 2036 the number of young
people in Brimbank will have increased by 12,923
or 39 per cent.
5
The growth in the number of young people will be
significant in the Cairnlea and Sunshine district and
minimal in the Keilor and Sydenham district.
Culturally Diversity
6
194 young people in Brimbank identify as Aboriginal
or Torres Strait Islander.
The proportion of Victorian young people who were
born overseas is 23.1 per cent. In comparison, 31.8 per
cent (10,855) of Brimbank young people were born
overseas..
TOP 5 PLACES OF BIRTH
1
Vietnam
2
India
3
New Zealand
4
Philippines
5
Sudan
3.3 per cent of Brimbank’s young people (1,120 people)
speak English ‘not well’ or ‘not at all’ compared to
1.8 per cent across Victoria as a whole.
4 ABS census update 2018.
5 Victoria in Future 2019 (VIF2019) Population and Household Projections.
6 ABS census update 2018.
Brimbank was originally inhabited
by the Kurung-]ang Balluk and
Marin-Balluk clans of the Wurundjeri
people. Subsequent waves of
migration and industrial development
have seen Brimbank became one of
the most culturally and linguistically
diverse municipalities in Victoria.
Health and Wellbeing
The health and wellbeing of a young person plays a
major part in supporting their capacity to navigate
this time of their lives. In 2018, Brimbank was home
to 691 young people with
disabilities
(
requiring
assistance with activities of daily life
).
7
Having a
disability can lead to young people being excluded,
marginalised and more at risk of health issues.
With regards to health, a significant number of people
on Brimbank are
overweight or obese
. Of the 79
Local Government Areas (LGA) in Victoria, Brimbank
is fifth has the highest number of children and young
people that are obese or overweight and is also fifth
for people aged over 18.
8
Being overweight and
obese can have significant physical and mental health
impacts on young people that can also present issues
such as exclusion and marginalization.
Brimbank also has a higher percentage of people
hospitalised for Type 2
diabetes
15 years and over
(10.9 per cent vs 8.4 per cent in Melbourne metro
areas). There are also higher hospitalisation rates for
children aged 14 and under for
dental conditions
and
asthma
.
9
Brimbank is the seventh most socio-economically
disadvantaged
LGA in Victoria.
10
The measurement is
based on factors that reflect disadvantage such as low
income, minimal education and high unemployment.
11
7 ABS census update 2018.
8 AHPC: Australian Health Tracker Atlas, Data by LGA 2017.
9 BCC: Brimbank Health and Wellbeing Status Report 2017.
10 ABS Census of Population and Housing: Reflecting Australia — Stories
from the Census, 2017.
11 id the population Experts. City of Brimbank Community Profile.

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PROJECTED BRIMBANK YOUTH POPULATION GROWTH
2021
2026
2031
2036
KeilorSydenham
District
Cairnlea
Sunshine
District
Overall Brimbank
44,043
25,139
18,904
26,430
19,691
42,032
23,380
18,652
38,281
17,490
20,791
46,121
Brimbank Youth Strategy 2020–2024 07
In addition, just over 18 per cent of children (aged
up to 15 years) in Brimbank live in families where
neither parent is employed
. This rate is much
higher than across Greater Melbourne (average of
11.8 per cent) and is third only to Greater Dandenong
and Hume within metropolitan Melbourne.. There
are strong links between this and other indicators
of socio-economic disadvantage like high rates of
unemployment and houses that are overcrowded.
12
In 2018, 1,487 young people aged between 15 and 24
were
carers
. Carers provide unpaid care and support
to family members who have a disability, mental
illness, chronic condition, terminal illness, an alcohol
or drug related problem, or who are frail aged. Young
carers in Brimbmank miss, on average, 50 school days
a year due to the carer role. Young carers can struggle
with stress and fall behind in their studies.
13
12 Brimbank Atlas of Health and Education 2nd Ed. PHIDU Torrens
University Australia (due for publication 2019/2020).
13 DHHS: Victorian Carer Strategy 2018–2022.
Adolescence and early adulthood are peak periods
during which
mental health conditions
first
emerge. 75 per cent of mental health conditions first
occur between the ages of 12 and 25 years, with
26 per cent of young Australians experiencing a
mental illness every year.
People who have experienced trauma and adverse
events in childhood, have lower incomes, lower
education, live in lower socio-economic areas and
identify as LGBTQI are more likely to develop a mental
health condition than others.
14
14 Vic Health: Mental Wellbeing Strategy 2019–2023.

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08 Brimbank Youth Strategy 2020–2024
Disengagement
Youth disengagement is measured by the
numbers and percentage of young people who are
not in paid employment or enrolled in education.
In 2016, 10.3 per cent of young people in Brimbank
were disengaged, considerably higher compared to
7.5 per cent across Victoria. In addition, 34 per cent of
all people who are unemployed across Brimbank are
young people aged from 15 to 25 years old.
15
High levels of youth unemployment;
relatively lower levels of tertiary
education completion; challenges
presented by rapidly changing
worlds of work and the complexity
and nuances of young people suggest
that in Brimbank they are struggling
to navigate career pathways post
high school.
Marginalised
young people can include those
who have a disability, young carers, socioeconomically
disadvantaged and young people from culturally
and linguistically diverse backgrounds. They may
also have histories of trauma and mental health and
substance abuse problems.
16
These factors also have
a strong correlation with health complaints, bullying
and low engagement at school. Young people who are
identified as marginalised have a high concentration
of low wellbeing.
17
It is important that our Strategy and actions
include working with, supporting and empowering
marginalised young people.
15 ABS Census 2016.
16 Marginalized Young Adults: Investing in the health and well-being
of young adults. Institute of Medicine and National Research Council U.S.
(no date).
17 Are the kids alright? Young Australians in their middle years:
The Australian Child Wellbeing Project [acwp] 2016.

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Brimbank Youth Strategy 2020–2024 09

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10 Brimbank Youth Strategy 2020–2024
Consultation
with Young
People and the
Youth Sector
More than 1,000 people
and 20 partner organisations
participated in a large
consultation process that
developed the Brimbank
Community Vision 2040.
The community developed several
community aspirations including ‘everyone
has access to education, training and lifelong
learning to support their learning and
employment aspirations’.
18
Initiatives include
‘drive coordinated action to improve youth
employment outcomes’ and ‘reduce
youth disengagement’.
Over the past year we have engaged with
more than
300 young people
in a variety of
places and ways, for example we consulted
with small groups of young people face-to-face
in facilitated workshops and focus groups.
This approach allows for great depth in data
collection and has provided other positive
outcomes including: increased trust between
young people, community and staff; employment
opportunities; and further referrals.
As part of a Review of Brimbank Youth Services
leading up to the development of this strategy,
a total of four workshops were held that
included young people, state wide youth service
agencies, western local government youth
service teams and Brimbank youth service
stakeholders. These workshops focused on a
range of possible futures and key drivers that
could influence young people’s futures and
youth services over the next ten years. 78
participants were involved in these workshops.
18 BCC: Brimbank Community Vision Collaboration 2018–21.
25
Young people were engaged in
consultation workshops to tell us
what a ‘leading and contemporary
youth service’ looks like.
87
Young people provided clear
views on how a youth recreation
centre could engage and benefit
disengaged young people.
20
Young people participated
in Young Communities
consultations in Deer Park,
Sydenham and Sunshine.

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Brimbank Youth Strategy 2020–2024 11
100+
Young people contributed
to Council’s Youth Jobs Strategy,
informing us of the barriers
and facilitators to successful
employment.
35
Young people attended
our Climate Emergency Summit
voicing numerous, innovative
ideas to act on climate change.
20
Young people developed
our Youth Participation and
Engagement Model.
19
Young people participated in
interviews to help us investigate
the role of our Youth Services in
supporting young people into work
experience and employment.
17
Young people told us what
is important in the design and
provision of a community hub
and library.

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12 Brimbank Youth Strategy 2020–2024
Our Work with Young People
— Strategy Highlights
Key themes emerged through
consultation with young people
and stakeholders through the
development of the strategy - these
form the foundation of the strategy.
Participation and Influence
Young people will be purposefully engaged in
the design, delivery and evaluation of our policies,
strategies and services.
Young people have greater control over their lives
when they are included, can participate and influence
real time outcomes. They possess the contemporary,
real-world knowledge and experience of issues and
opportunities impacting them and their communities.
Therefore it makes sense to engage with young
people and for them to speak for themselves.
19
Transitions
We will develop deliberate strategies that engage
young people at key transition points.
Periods of transition (see opposite
20
) offer promising
opportunities for better health and wellbeing,
and can help create healthy patterns that continue
into the future.
Education
We will scope a technology innovation space
that harnesses and supports young people’s digital,
communications and technological capability.
As the world of work changes, so too do the needs
of young people for educational opportunities that
allow for the development of necessary skills to adapt
and transition.
21
Skills in innovation, digital literacy
and collaboration will be vital.
19 https://www.yacvic.org.au/resources/youth-participation/#TOC-5
20 Vic Health. Young People, Health and Wellbeing Strategy (2017).
VicHealth’s Strategy to promote young people’s health and wellbeing.
21 Foundation for Young Australians. The New Work Order (2017).
http://www.fya.org.au/wp-content/uploads/2015/08/fya-future-of
work-report-final-lr.pdf
Employment
We will develop a toolkit for the employment, training
and remuneration of young people within Council.
High levels of youth unemployment and relatively
lower levels of tertiary education completion
suggest that young people in Brimbank are struggling
to navigate career pathways post-high school.
Consultation with young people found a general lack
of understanding about career pathways and we
know that racism and discrimination based on age,
gender and other identities can also impact on young
people’s ability to find employment.
Wellbeing and Belonging
A Youth Wellbeing and Belonging program
stream will give young people access to prevention
and early intervention health services including
generalist counselling services and a range of group
and targeted programs delivered in schools and
community spaces.
Brimbank Youth Services will focus on the delivery
of services to young people in the promotion, primary
prevention and early intervention levels of risk as
set out in the Vulnerable Youth Framework and
VicHealth’s ‘Young People, Health and Wellbeing
Strategy 2017–2019’
20
. Brimbank Youth Services will
actively partner with specialist service providers
to support access to more intensive, longer term,
specialist services.
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MAJOR INFLUENCES ON THE HEALTH AND WELLBEING OF YOUNG PEOPLE AGED 12–25
DELIVERY OF YOUTH WELLBEING AND BELONGING SERVICES TO YOUNG PEOPLE
…and if
required,
supported
referral
and access
to…
Promotion
and Primary
Prevention
• Health promotion
• Health information
• Health education
Early
Intervention
• Generalist
counselling,
wellbeing and
belonging
• Individual and
group programs
• Transition points
More
intensive,
longer term
specialist
services
E.g. Headspace,
Orygen
Brimbank Youth Strategy 2020–2024 13

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A Sense
of Belonging
Empowered
Participation
Healthy and
Well
Shape and sustain
an internal culture
of respect, value and
commitment to young
people.
Enable young people
to access the health,
wellbeing and
support services they
require.
Continuously
improve services
and systems through
using and generating
evidence.
Build and
sustain
partnerships to
improve service
access, increase
resources and
support advocacy.
Develop and
deliver
opportunities for
young people to
connect to peers
and place, learn,
transition and
earn.
Understand and
address the structural
and systemic barriers
faced by young
people to enhance
inclusivity.
14 Brimbank Youth Strategy 2020–2024
Our Framework
This strategy works towards the achievement
of
three key aims
for young people in Brimbank.
They are:
A Sense of Belonging:
Young people have a strong
sense of pride and belonging to their communities,
culture and identity.
Empowered Participation:
Young people are valued
members of the community and are empowered to
lead conversations around change.
Healthy and Well:
Young people have equitable
and timely access to health and wellbeing services
that meet their specific needs.
To achieve these aims, we have identified
six key objectives.
These objectives focus on the process of achieving
the aims of the strategy, rather than our direct
areas of work. These will develop and shift with the
changing nature of young people’s lives over the
course of the strategy, and which will be driven by
young people themselves.

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A Sense of Belonging:
Young people have a
strong sense of pride
and belonging to their
communities, culture
and identity.
Empowered Participation:
Young people are valued
members of the community
and are empowered to
lead conversations around
change.
Healthy and Well:
Young people have
equitable and timely access
to health and wellbeing
services that meet their
specific needs.
AIMS
Brimbank Youth Strategy 2020–2024 15
Aims, Objectives and Action Areas
OBJECTIVES
ACTION AREAS
1. Shape and sustain an internal
culture of respect, value and
commitment to young people.
Leading organisational best practice with young people.
Enhancing positive perceptions and narratives of young people.
Developing internal relationships and profile of Brimbank Youth Services.
2. Develop and deliver
opportunities form young
people to connect to peers
and place, learn, transition
and earn.
Providing opportunities for advocacy, leadership and empowerment.
Developing skills for employment, education and navigating transitions.
Recognising annual events and celebrations.
3. Enable young people to
access the health, wellbeing
and support services they
require.
Addressing needs through promotion, primary prevention and
early intervention.
Delivering life-skills, personal development and
resilience-building programs.
Implementing holistic interventions, including parent and
school engagement.
4. Understand and address
the structural and systemic
barriers faced by young
people to enhance inclusivity.
Capacity-building for young people to advocate for systemic change.
Coordinating a sector-wide approach to inclusive practice.
Ensuring diverse voices are heard and included.
5. Build and sustain
partnerships to improve
service access, increase
resources and support
advocacy.
Coordinating advocacy and service provision across sector.
Demonstrating commitment to and support of stakeholder initiatives.
Celebrating and acknowledging successes and positive outcomes.
6. Continuously improve
services and systems through
using and generating
evidence.
Improving data collection and management systems.
Identifying trends and service gaps through evidence and research.
Listening to youth voices and perspectives.

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16 Brimbank Youth Strategy 2020–2024
Our Role
Strategy
Brimbank Youth Services develop strategies to
guide our work with, and for, young people. Our
Brimbank Youth Strategy 2020–2024 focuses on
young people aged from 10–25 years.
Plan
Brimbank Youth Services will work with
young people, partner agencies and community
stakeholders to plan effective and coordinated
services for young people in Brimbank
through research, mapping of emerging
issues and data analysis.
Partner
We facilitate a range of partnerships and
networks to strengthen service connections,
local planning and improve service access.
Advocate
Brimbank Youth Services will advocate,
in partnership with young people, to ensure
young people’s ideas and voices are heard
around priority areas of need and concern.
Deliver
Brimbank Youth Services will work to
enhance the wellbeing of young people by
providing a range of primary prevention to
early intervention services, using a youth
and community development lens, to support
positive participation in the community.
Brimbank Youth Services
Young Communities
Innovative Youth Voices Framework
Promotion and advocacy across community
and Council
Project development and management
Access and Inclusion opportunities
Sector network development
Youth Wellbeing and Belonging
Generalist Counselling
1-on-1 Youth Support
Group Work
In-School Program Delivery
LGBTQIA+ Social Support
L2P Learner Driver Program
Community Partnerships
Youth Recreation and Programming

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Brimbank Youth Strategy 2020–2024 17

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18 Brimbank Youth Strategy 2020–2024
Our Year 1 Actions
OBJECTIVES
ACTIONS
COUNCIL’S ROLE TIMING
1. Shape and
sustain an
internal culture
of respect,
value and
commitment to
young people.
1. Develop ways to address young people’s
representation in local media and
community narratives.
Deliver
Ongoing
(commenced
2019)
2. Facilitate the involvement of young people
in Transforming Brimbank initiatives and any
other infrastructure developments within
the municipality.
Partner, Advocate
and Deliver
Ongoing
3. Promote representation of young people
and Brimbank Youth Services in relevant
Council forums and initiatives.
Partner and
Advocate
Ongoing
4. Advocate for expansion of programs where
demand has exceeded capacity to deliver.
Plan and Advocate Ongoing
5. Promote and enhance internal awareness and
understanding of the value and importance
of Youth Voice.
Partner, Advocate
and Deliver
Ongoing
2. Develop
and deliver
opportunities
form young
people to
connect to peers
and place, learn,
transition and
earn.
6. Deliver training to young people
around advocacy, leadership and peer
support models.
Deliver
Ongoing from
2020
7. Support access to employment
opportunities through:
a. Development of a toolkit for the
employment, training and remuneration
of young people within Council.
b. Increased number of roles for young
people within Brimbank Youth
Services team.
Partner and
Deliver
June 2020
8. Engage young people in the design
of youth-specific infrastructure and
community facilities.
Plan and Deliver June 2020
9. Work with key partners to deliver events
and opportunities during Victorian
Youth Week 2020.
Partner and
Deliver
For completion
April 2020
10. Pilot a work experience and placement
program for tertiary and secondary students.
Deliver
End of 2020

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Brimbank Youth Strategy 2020–2024 19
OBJECTIVES
ACTIONS
COUNCIL’S ROLE TIMING
3. Enable young
people to access
the health,
wellbeing and
support services
they require.
11. Deliver school-based wellbeing and belonging
services to students and parents.
Plan and Deliver 2020
12. Develop a person centred referral and early
engagement process.
Deliver
2020
13. Develop and deliver life skill and personal
development group programs.
Deliver
Ongoing
14. Provide a coordinated approach to
training school staff in supporting LGBITQ+
young people.
Plan and Deliver March 2021
15.Build partnerships across Council with a focus
on Arts and Culture; Neighborhood Houses
and Leisure to support feelings of belonging,
development of confidence, reductions in
barriers to participation and improve physical
health outcomes for young people.
Partner
Ongoing
16. Deliver ‘Tuning into Teen’s’ program to parents
in partnership with schools.
Deliver
October 2020
4. Understand
and address
the structural
and systemic
barriers faced
by young people
to enhance
inclusivity.
17. Cultural awareness training to be offered to all
Brimbank Youth Services volunteers through
the BCC Volunteer Program.
Plan and Deliver End of 2020
18. Partner with Western Youth Services to
develop coordinated service delivery across
the Western Metropolitan Region.
Plan, Advocate
and Partner
Ongoing
19. Investigate an after-hours outreach service
that covers the western Local Government
Areas of Brimbank, Wyndham and Melton.
Plan and Partner October 2020
20. Implement the Brimbank
Inclusion Framework.
Plan and Deliver Ongoing
5. Build and
sustain
partnerships to
improve service
access, increase
resources
and support
advocacy.
21. Support young people’s access to
opportunities throughout the Western
Metro Region by coordinating information
about low and no-cost programs.
Partner and
Deliver
Ongoing
22. Provide internal and external partners
with a platform to acknowledge and celebrate
their contributions.
Partner and
Deliver
Ongoing
23. Continue to co-ordinate, resource
and develop the ‘Youthlinks’ service
provider network.
Partner and
Deliver
Ongoing
6. Continuously
improve services
and systems
through using
and generating
evidence.
24. Investigate a coordinated data and client
management system across western Local
Government Area Youth Services.
Plan and Partner
December
2020
25. Improve service and program planning
through data collection and local profile
information, including expanding scope
and delivery of L2P program.
Plan and Deliver Ongoing
26. Improve reporting and measurement
of service outcomes.
Plan and Deliver Ongoing

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Brimbank City Council
Telephone
9249 4000
Email
info@brimbank.vic.gov.au
Post
PO Box 70, Sunshine, VIC 3020
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