image
Brimbank Community
Vision 2040
2019/20 Community Report Card
Brimbank’s Community Vision 2040 was developed in partnership with our
community and partner organisations. Through the development of the shared
vision and framework we are taking important steps in planning for our community,
now and into the future.
Within these partnerships, Council plays a number of different roles:
• Leader
– Identify key community issues and mobilise groups and interested parties to
work together.
• Collaborator
– Support and partner with the community, private and government
organisations to deliver initiatives for the community.
• Planner
– Undertake research and consultation and develop strategies to address
identified challenges or issues.
• Provider
– Deliver a range of infrastructure, services, facilities and programs that meet
the needs of the community.
• Advocate
– Advocate on behalf of the community to decision makers to achieve the
best possible outcomes for Brimbank.

image
Our Community Vision is structured under three themes:
People, Place
and
Prosperity
.
We are proud to provide a summary of the progress we have made to date, working in collaboration with
a range of partners in addressing the strategic directions assigned to each theme.
People
Strategic
Direction
Key Achievements
Our role Our Partners
The
community
is healthy
and active
Supported female sports
participation through the
Brimbank Female Football
Festival, the Daughters of the
West program and upgrades to
change rooms
Provider
Collaborator
• Not-for profit and
community health
organisations
• Local sporting groups and
schools
• State Government
• Neighbouring municipalities
Supported the Impact Brimbank
Advisory Committee to lead,
initiate and establish a collective
impact project to address health
and social issues in Brimbank.
Planner
Collaborator
• Australian Health Policy
Collaboration
• Victoria University
Facilitated research and advocacy
in response to social justice issues
such as homelessness, affordable
housing, gambling harm and
access to education.
Advocate
Planner
Collaborator
• Alliance for Gambling Reform
comprising Councils across
Melbourne
• Deakin University
Adopted a Fairness Equality
and Respect Strategy
2019-2023which focuses effort
on promoting gender equality
and preventing family violence
and violence against women.
Leader
Collaborator
• Western Melbourne Councils
• Women’s Health West
Implemented the 'Western Region
Primary Prevention Taskforce'
Collaborator • Western Melbourne Councils
• Health and community
service providers
Secured recommitment from
Federal and State Governments
for the $11 million Upper Stony
Creek Transformation Project,
along with an additional
$500,000 funding.
Planner
Collaborator
Advocate
• Clean Air and Urban
Landscapes Hub
• Melbourne University
• RMIT
Services
and
facilities
are
responsive
to
community
needs
Adopted a whole of-council
Brimbank Coronavirus (COVID-19)
Response and Recovery
Strategy to assist residents and
businesses suffering the impact
form the pandemic
Leader
Collaborator
• Department of Health and
Human Services
• Organisations in Brimbank
• Community

image
Strategic
Direction
Key Achievements
Our role Our Partners
Services
and
facilities
are
responsive
to
community
needs
Reconfigured our First Time
Parent Groups to support an
increased focus on building
parental capacity
Advocate
Collaborator
• Generation West campaign
partners including Western
Melbourne Councils and
health and community
services
Worked to improve health,
wellbeing and educational
outcomes for children through
our Brimbank Children’s Strategy
(2020-2024)and participation in
the Brimbank Melton Early Years
Compact with State and Local
Government
Collaborator • Department of Education
and Training
• Department of Health and
Human Services
• City of Melton
• Municipal association
of Victoria
Progressed the Brimbank
Settlement Action Plan 2019-
2023 to achieve positive
outcomes for people from
culturally diverse backgrounds.
Collaborator • Settlement service Providers
Ensured the voices of people with
disability, their families and carers
were heard in developing and
actioning our Disability Action
Plan 2017 – 2020
Collaborator
Planner
• National Disability Insurance
Agency, Brotherhood of
St Laurence (Local Area
Coordinator)
• Disability services,
community groups
• Local businesses
Coordinated the Social Justice
Coalition, bringing together
local agencies to plan, lead and
advocate on community issues.
Advocate • Social Justice Coalition
comprising community
services
• Community groups and State
Government agencies
Completed a series of upgrades
to sports facilities including
pavilions, lighting, and change
rooms and sports surfaces.
Provider
Leader
• Sports clubs and
associations, State
Government
• Other community health
organisations
Hosted a Victorian Parliamentary
Inquiry into Early Childhood and
Multicultural Communities
Collaborator • Department of Education
and Training
• Brimbank maternal and
child health service and
supported playgroups
• Brimbank Preschool
Association
• Early Childhood
Management Service

image
Strategic
Direction
Key Achievements
Our role Our Partners
Brimbank
is a vibrant
and
recognised
cultural
capital
Set out a clear vision for public art
in our Public Art Policy and Plan
(2018-2023)
Provider
• Arts organisations and
artists
Supported a number of
local artists by providing art
commissions
Provider
Collaborator
• Western Region Councils in
Metro Melbourne
Curated our own visual art
collection and exhibitions
Provider
Collaborator
• Australian Galleries
Defined our role in supporting
festivals and events through our
Brimbank Festival and Events
Policy and Strategy (2018-2021)
and the Festival and Arts Grants
Program
Provider
Collaborator
• Arts organisations,
multicultural groups
• Interfaith network
Promoted interfaith respect and
tolerance in partnership with the
Brimbank Maribyrnong Interfaith
Network
Collaborator • Brimbank Maribyrnong
Interfaith Network
Promoted our vision for
reconciliation, unity and respect
between Aboriginal and Torres
Strait Islander peoples and other
Australians in our Reconciliation
Action Plan (2019-2021) and
Cultural Heritage Strategy (2018-
2023)
Provider
Collaborator
• Wurundjeri Council
• Local Aboriginal and Torres
Strait Islander communities
• Western Councils
Progressed the Experience
Brimbank Visitor Strategy (2018-
2023) to underpin our goal of
growing and developing the
visitor economy.
Leader
Provider
• Destination Melbourn
• Lead West
• Western Melbourne Tourism
• Traders Associations
• Melbourne Airport
• Victoria University
• Neighbouring Councils
• Parks Victoria
• City West Water
Conducted a Feasibility of
Aboriginal Cultural Heritage
Mapping study
Leader
• Wurundjeri Council
• Aboriginal Affairs

image
Strategic
Direction
Key Achievements
Our role Our Partners
The
community
is safe and
free from
harm
Ran two training sessions for
40 staff on identifying family
violence, in partnership with
the Western Integrated Family
Violence Committee.
Collaborator • Western Integrated Family
Violence
• Committee Members
comprising service providers
and other stakeholders in
the family violence reform
process
Contributed to the 16 Days
Activist Challenge, as a member
of the Preventing Violence
Together (PVT) regional
partnership
Collaborator • Preventing Violence
Together regional
partnership led by Women’s
Health West and comprising
Western Melbourne
• Councils
• Health and community
service providers and family
violence prevention services
Facilitated the Brimbank Safety
Roundtable, collaborating
with strategic safety partners
to achieve community safety
outcomes
Collaborator • Safety Roundtable, led
by Victoria Police and
comprising community
services
• Community groups and State
Government agencies
Adopted a Safe and Inclusive
Brimbank Strategy 2020-2024
to create a Brimbank where
people feel safe, included and can
contribute and participate
Leader
• State Government
• Victoria Police
Worked with schools and other
stakeholders to minimise
negative impacts of school traffic
and to improve road safety
Provider
Advocate
• State Government
Delivered a $30.69 million road
works and $1.98 million traffic
management program, designed
to manage Brimbank’s road
network in a safe, sustainable,
and financially responsible way
Provider
Advocate
• State Government
Partnered to deliver Dynamic
Young Citizens, a program
designed to increase social
connectedness and a sense of
pride in our young people by
giving them the opportunity to
input into local decisions
Provider
• The Smith Family
• State Government

image
Place
Strategic
Direction
Key Achievements
Our role
Our Partners
All modes of
transport are
well connected
and accessible
Progressed the Brimbank
Transport Priorities Paper (2018)
and Brimbank Response Strategy
to the Western Rail Plan to
advocate for cross city connections
and expansion of bus networks.
Collaborator
Provider
• Western Melbourne
Councils
Received $8 million in Federal and
State Government investment
towards upgrading the
Ballarat Road and Hullet Street
intersection.
Advocate
• State Government
Called for an Integrated Transport
Strategy for Melbourne’s West
and, in October 2019, the Victorian
Government finalised its Western
Metropolitan Integrated Transport
Framework
Advocate
• State Government
• Lead West
Completed a range of bike paths
and shared paths projects worth
$1.316 million.
Provider
Leader
• VicRoads
• Vic Track
• Private landowners
Project managed the delivery
of the Upper Stony Creek
Transformation Project on behalf
of all partners.
Collaboration
Provider
• Upper Stony Creek
Transformation
• Project partners
Obtained $950,000 from
State Government for water
infrastructure projects.
Advocate
• State Government

image
Strategic
Direction
Key Achievements
Our role
Our Partners
Public
Spaces and
streetscapes
showcase
quality urban
design, are
accessible
to all and are
clean and well
maintained
Progressed a range of works
to the value of $6.82 million to
improve amenity, connectivity and
ambience in town centres.
Provider
• Community
• State Government
Implemented proactive
maintenance and amenity
management in St Albans and
Sunshine Town Centres and other
shopping strips
Leader
Provider
• Community
Commenced a master plan for
Alfrieda Street, St Albans as a
key destination for gathering,
shopping and socialising
Provider
Collaborator
• State Government
Transformed Princess Street,
St Albans into a bold new public
space
Leader
• Community
• State Government
Allocated $5.96 million to open
space projects
Creating Better Parks – Open
Space and Playground Policy and
Plan 2016
Collaborator
Provider
• Greening the West
Partners including
Western Melbourne
Councils
• State Government,
Federal Government
• Community groups
• Water Authorities
• LeadWest
Increased community uptake of
online services through a Report
It promotional campaign
Leader
• Community
Conducted a street tree planting
program to increase Brimbank’s
tree canopy coverage
Collaborator
Provider
• Greening the West
Partners including
Western Melbourne
Councils
• State Government,
Federal Government
• Community groups,
Water Authorities
• LeadWest

image
Strategic
Direction
Key Achievements
Our role
Our Partners
The community
will live
sustainably
and engage
with a healthy
and protected
natural
environment
Implemented actions in the revised
Brimbank Biodiversity Strategy
(2021-2022) including active
management of conservation
assets through revegetation,
pest, plant and animal control and
ecological burns
Collaborator • Conservation groups
within Brimbank
Administered the Sustainable
Land Management Grant Scheme.
Collaborator
Provider
• Private landowners
Partnered with the Western
Alliance for Greenhouse Action
(WAGA), to investigate options
for large scale renewable energy
such as a Local Government Power
Purchase Agreement.
Collaborator
Provider
• Western Alliance for
Greenhouse Action
comprising Western
Melbourne Councils
Partnered with stakeholders to
deliver the Maribyrnong Valley
Connection Project that aims to
address a wider range of threats
to biodiversity in the Maribyrnong
catchment.
Collaborator
Provider
• Maribyrnong Valley
Connection Project
partners
Implemented the Environment
Events Calendar and continued
to support ‘friends of’ groups,
volunteers and community to
protect, enhance and connect with
the natural environment.
Provider
Collaborator
• Conservation groups
within Brimbank
Implemented a major stormwater
harvesting system for irrigation of
Council’s open spaces.
Collaborator
Provider
• Melbourne Water
• City West Water

image
Prosperity
Strategic
Direction
Key Achievements
Our role
Our Partners
Everyone
has access to
education,
training
and lifelong
learning to
support their
learning and
employment
aspirations
Planned for the roll-out of funded
three-year-old kindergarten
Advocate
• State and Federal
Governments
Increased programs and services
at Brimbank Learning Futures
to support people to re-engage
with education, training and
employment.
Provider
Leader
• Department of
Education and
Training
• Brimbank Learning
Futures Partners
Provided recommendations
to support local jobs, skills
and education pathways in
submissions to the Victorian
Government’s review into the
state’s post-secondary education
and training system and the
Victorian Parliamentary Inquiry for
Disadvantaged Job Seekers.
Advocate
• Learning and
education providers
in Brimbank
Developed the Brimbank
Library Strategy and Strategic
Framework for Library Collections
(2020-2025) to meet changing
community needs and
expectations
Leader
Collaborator
• Learning and
education providers
in Brimbank
Transformed Council’s
Neighbourhood Houses and
Community Centres to sites of
belonging and learning for people
from all backgrounds and life
stages
Collaborator
Provider
• Brimbank
Neighbourhood
Houses Strategic
Partnership
Co-designed and delivered low
and no-cost activities at Council
run Neighbourhood Houses in the
context of belonging and learning
for all.
Collaborator
Provider
• Brimbank
Neighbourhood
Houses Strategic
Partnership
Implemented actions that focus
on social procurement and
meaningful workplace experiences
for young people
Leader
Planner
• State and Federal
Government
agencies
• Jobs service providers
• Families
• Young people
Facilitated a youth employment
taskforce
Leader
Planner
• State and Federal
Government
agencies
• Jobs service providers
• Families

image
Strategic
Direction
Key Achievements
Our role
Our Partners
Everyone
has access to
education,
training
and lifelong
learning to
support their
learning and
employment
aspirations
Developed a Brimbank Pre-school
Engagement Strategy 2019 to
ensure all children benefit from a
pre-school education
Collaborator • Department of
Education and
Training
• Kindergartens and
long day care centres
Brimbank is a
major hub for
employment,
innovation and
investment
Achieved $40.9 million State
Government support for local
businesses, including $6.1 million
in payroll tax refunds and $34.8
million in business support grants
Advocate
Leader
• State Government,
Federal Government
• Regional
organisations
Continued advocating to Federal
and State Government to extend
and expand key programs
including Job Keeper, Jobseeker
and Business Support Fund
Advocate
• State Government,
Federal Government
• Regional
organisations
Implemented actions from the
Brimbank Economic Development
Strategy (2016-2020) for the
West of Melbourne, including
development of the Sunshine
Employment Hub
Leader
Planner
• Victorian Planning
Authority
• State Government
• Federal Government
Regional
organisations
• Sunshine Health
Wellbeing and
Education Precinct
Board
Implemented the Go St Albans
Action Plan 2019-2024 and the
Sunshine Rising Action Plan 2019-
2024
Leader
Planner
• Victorian Planning
Authority
• State Government,
Federal Government
• Regional
organisations
• Sunshine Health
Wellbeing and
Education Precinct
Board

image
Strategic
Direction
Key Achievements
Our role
Our Partners
Brimbank is a
major hub for
employment,
innovation and
investment
Attracted investment in Brimbank
with a focus on employment areas,
including the Sunshine National
Employment and Innovation
Cluster.
Leader
Planner
• Victorian Planning
Authority
• State Government
• Federal Government,
Regional
organisations
• Sunshine Health
Wellbeing and
Education Precinct
Board
Liaised with the Victorian Planning
Authority (VPA) about the
development of a comprehensive
development plan for the
Sunshine Health, Wellbeing and
Education Precinct.
Collaborator
Planner
• Victoria University
• State Government
• Local Governments
• Business
Housing meets
the needs of
different people
in the Brimbank
community
Implemented the Brimbank
Housing Strategy Home and
Housed 2014 and developed
Neighbourhood Character
objectives.
Collaborator • Department of
Environment Land,
Water and Planning
• Department of
Health and Human
Services
• Private property
owners
• Victorian Planning
Authority
Monitored local housing needs and
advocated to State Government
for an increased supply of social
and affordable housing.
Advocate
• Social justice
Coalition
Endorsed a Homelessness
Implementation Plan outlining
the key actions that Council
will implement. The actions are
aligned with Council’s Coronavirus
(COVID—19) Response and
Recovery Strategy.
Collaborator • Department of
Environment
• Land, Water and
Planning
• Department of
Health and Human
Services
• Housing Associations

image
107 - 0321
Brimbank City Council
Telephone
9249 4000
Email
info@brimbank.vic.gov.au
Post
PO Box 70, Sunshine, VIC 3020
Hearing or speech impaired?
• TTY dial
133 677
• Speak & Listen
1300 555 727
www.relayservice.gov.au
, then enter
03 9249 4000
Find us on Facebook, Twitter and YouTube
www.facebook.com/brimbankcouncil
www.twitter.com/brimbankcouncil
www.youtube.com/brimbankcitycouncil
www.brimbank.vic.gov.au