Our Councillors

6

Our People, Our Place

7

Our Future

9

Developing

10

Legislative Requirements

11

Our Community Snapshot

12

What Matters to Brimbank

14

Our population is evolving

14

Our spaces are transforming

14

Our community remains resilient

15

Our Engagement Activity

16

Shaping Brimbank

17

Our Integrated Approach

17

Strategic Direction: People and Community

24

Strategic Direction: Places and Spaces

28

Strategic Direction: Opportunity and Prosperity 32

Strategic Direction: Leadership and Governance 36

Performance Framework

40

2

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

Message

I am proud to introduce

, which integrates our

community’s key aspirations and outlines

how Council will work to achieve a vision of

a transformed Brimbank.

is an integrated

plan that paves the way to achieving our

long term Community Vision 2040 through

our four-year Council Vision and Plan and the

Municipal Public Health and Wellbeing Plan.

It is a way of clearly defining our community’s

hopes, priorities and aspirations, whilst

outlining the practical strategies that Council

will take to achieve them.

will be our road

map for making Brimbank an even better

place to live, work and play.

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

3

As a newly elected Councillor and Mayor, I am deeply

committed to working to make Brimbank a better

place for all, and this commitment is shared by my

fellow Councillors.

Over our term of office, we will be working hard to

achieve our shared community vision.

The last 12 months have been especially difficult for

Brimbank due to the prolonged nature and uneven

fluctuating effect of the COVID-19 pandemic on our

community.

Unfortunately, COVID-19 has had a significant impact

on our community, which was already grappling

with complex long-term social, health and economic

challenges.

Although it will be some time before we fully

understand the repercussions of this health

emergency, I do know that our community is resilient.

I have witnessed first-hand the strength of our

community.

Brimbank’s strength comes from our social

connections, our inclusivity and pride. Already we see

opportunities that have emerged from this health

emergency that we can use to bolster our recovery.

Matters that are of upmost importance to Brimbank

residents have been used as the foundation of

.

Centred at the very heart of the rapidly expanding

population of Melbourne’s Western Metropolitan

Region, our population is evolving. This requires

careful consideration as we plan for services and

infrastructure to meet future needs.

We remain committed to Social Justice and continue

to work towards addressing areas of disadvantage

through our services and multi-agency partnerships.

This includes working hard to use transformative

infrastructure investments into Brimbank as a

catalyst to help address key social challenges, by

delivering fair outcomes for locals.

Transformative infrastructure commitments include

the development of the Sunshine Priority Precinct,

the Sunshine Super Hub, and major transport

projects associated with the Melbourne Airport

Rail Project, Western Rail Plan and Suburban Rail

Loop. These infrastructure developments have the

potential to transform jobs, education and health.

Council’s Sunshine Priority Precinct 2050 Vision,

aspires to unlock infrastructure benefits to maximise

community outcomes.

Upgrading the Calder Freeway is an essential step

to delivering safer road connections and providing

better transport access for commuters and residents

in Brimbank and neighbouring areas. State and

Federal commitment towards upgrading the freeway

have the potential to reduce congestion and improve

safety, responding to local concerns.

Councillors are incredibly excited about the new

Brimbank Aquatic and Wellness Centre being built in

Keilor Downs. This will be an active health hub that

aims to tackle complex health and wellbeing issues

within our community. It will be an Australian first as

it integrates aquatic and leisure services with social

and health support services using an outcomes

approach. The environmental credentials of this

centre also contribute to our ongoing commitment to

sustainability and addressing the impacts of climate

change.

Climate change is an immediate and real threat to our

community. This is why Council has declared a climate

emergency and developed a plan that provides steps

to climate action. During our term of office, I expect

to see change in the way that we deliver services and

prepare for the future, as we consider health, equity,

energy infrastructure, the natural environment,

and the material economy - core areas that will be

affected by climate change.

It is essential that we look globally as we consider our

vision and plans for Brimbank. The United Nations

Sustainable Development Goals provide a world

stage setting with their visionary goals that present

a call to action for a better and more sustainable

world. Such goals paint a much larger contextual

picture, many that can be aligned with our local

Brimbank work.

4

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

The Brimbank community have set an ambitious

Community Vision that they hope to achieve by

2040. The Community Vision 2040 captures the

priorities and aspirations for our community:

Our Council has developed a vision which captures

aspirations for the Brimbank community over the

next four years. It is:

This vision is supported by four key Strategic

Directions:

•

People and Community

•

Places and Spaces

•

Opportunity and Prosperity

•

Leadership and Governance.

These Strategic Directions will guide our work over

the next four years.

People and Community

are the heart of Brimbank.

Council will continue to support the mental and

physical wellbeing of our community, and help people

to come together by sharing their rich diversity.

Artistic and social opportunities will also be ways to

bring our community together.

Places and Spaces

are important for wellbeing

and a sustainable future. Our community strongly

values neighbourhoods that are green, where

they can connect with others, and access facilities

and services.

provides

opportunities to enhance our places and spaces for

current and future generations.

Opportunity and Prosperity

are at the forefront of

our thinking when we consider the transformation

of Brimbank. Major infrastructure development has

potential to bring lasting positive change to our

community. Council recognises the need to leverage

this development to achieve a vision that will deliver

increased jobs, housing and liveability for our

community. As we look to the future, we will focus on

everyone having opportunities to learn and earn.

Leadership and Governance

are integral to a high

performing organisation. Decisions and the vision

of Council will be delivered through quality and

innovative services that are based on diverse needs

of our community. This strategic direction focuses on

creating a fairer place for all.

The Municipal Health and Wellbeing Plan is

integrated within the

document, and outlines what we will do to support

our residents to achieve optimal health and

wellbeing. We will do this by:

•

Supporting improved mental wellbeing

•

Collaborating with the community in addressing

Climate Change and its impacts on health

•

Increasing healthy eating, active living and

physical activity

•

Supporting increased gender equality and

reducing gender based violence

•

Supporting economic and social inclusion

was developed with input

from our community through the Shaping Brimbank

consultations, together with a number of other

recent engagement activities.

I sincerely thank everyone in our community who

has provided their ideas and feedback to Council.

Your local knowledge, experience and perspectives

are greatly valued. I look forward to connecting with

you, and many others in the future. Be assured that

Council is always keen to hear from you.

Finally, I’d like to recognise how remarkable our

Brimbank community is. We are a melting pot of

cultures, we are inclusive, welcoming and vibrant.

Our community strength lies in our connections

with each other, harmonious neighbourhoods and

dynamic cultures.

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

5

Together, let’s set out on the journey to transform

our city into a beautiful, thriving, healthy and

connected place for all.

is a strong plan to get our

City and community there.

With that in mind, I encourage you to share in the

journey of

, a plan that paves

the way to achieving our long term Community Vision

2040 through our four-year Council Vision and Plan.

You will find more details in the following pages.

Thank you.

Cr Ranka Rasic

Mayor, Brimbank City Council

6

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

Cr Jae Papalia Cr Virginia Tachos

Cr Sam David JP

Cr Trung Luu

Cr Jasmine Nguyen

Our Councillors

The Council consists of 11 Councillors, each elected

for a four-year term. Brimbank is divided into four

wards to ensure residents are represented fairly

and equitably.

Council

Cr Victoria Borg

Cr Maria Kerr

Cr Sarah Branton

Cr Bruce Lancashire

Cr Thuy Dang

Cr Ranka Rasic

Harvester

Grasslands

Horseshoe

Bend

Taylors

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

7

So Far

Brimbank is a vibrant and welcoming community in

the heart of Melbourne’s west. Diversity is central to

our identity – we are proudly multicultural, embracing

people from around the world and weaving their

stories into our own. Brimbank’s estimated resident

population of 208,247 in 2020 makes it the fifth

most populous municipality in Greater Melbourne.

Our People,

Our Place

The land that Brimbank now occupies has a

human history that began with Aboriginal

traditional custodians, the Kulin Nation, including

the Wurundjeri, Bunurong and Boon Wurrung

peoples, more than 40,000 years before European

settlement. For the Traditional Owners, the lands in

the City of Brimbank have always been a significant

trading and meeting place. We recognise the

Aboriginal and Torres Strait Islander communities

continuing spiritual connection to the land and

renew our commitment to respect Indigenous

beliefs, values and customs, as together we build a

cohesive future.

The first European settlements were established in

Keilor in the late 1840s, Sunshine (then known as

Braybrook Junction) in the mid-1880s, and St Albans

in the late 1880s. Brimbank has a rich industrial

past, based around the Sunshine Harvester Works,

the largest industrial enterprise in the Southern

Hemisphere in the 1920s. Many suburbs grew

around the original settlements after World War II,

when migrants from southern Europe flowed to the

area. More recently, newly arrived Asian and African

communities have developed alongside the more

established European communities and areas that

were once industrial hubs have been transformed

into residential suburbs.

Brimbank is one of the most culturally diverse

municipalities in Australia, with almost half of our

residents born outside Australia. More than half of

our residents speak a language other than English at

home, with more than 160 languages represented.

The top 10 languages other than English are

Vietnamese, Punjabi, Filipino/Tagalog, Greek,

Maltese, Italian, Macedonian, Arabic, Cantonese and

Croatian. We are proud of our diversity – it speaks of

our acceptance, our desire for peace and harmony,

and our willingness to give everyone a fair go.

The Brimbank that we know today spans an area

between 11 and 23 kilometres west and north-west

of Melbourne’s central business district (CBD). It is

bound by the City of Hume in the north, the Cities

of Maribyrnong and Moonee Valley in the east, the

Cities of Hobsons Bay and Wyndham in the south,

and the City of Melton in the west.

, was created

through extensive community and stakeholder

engagement and includes five vision statements:

•

Proudly Sunshine

•

Capital of Melbourne’s West

•

Future Green City

•

Gateway to the World

•

Caring for the Land and Waterways

The Sunshine Priority Precinct Vision 2050 is

designed to complement the Community Vision 2040.

When compared to the 2016 Estimated Resident

Population for Brimbank, the population of Brimbank

is forecast to increase by over 39,000 people (to

243,386), by the year 2041. Residents aged 60

years and over, are expected to account for almost

half of that population increase, whilst those aged

25 to 49 years, are expected to account for almost

one-quarter of that increase. These anticipated

population changes require careful planning in

response to the potential demands they may place

on the social, environmental, transport and economic

systems over time.

As we look to the future we will continue to work

together to build a resilient community, where our

people are supported to thrive. The result will be a

community that is proud, welcoming and diverse.

This integrated plan describes our vision and plan for

a shared future.

1 Sunshine Priority Precinct Vison 2050 on the website:

https://www.brimbank.vic.gov.au/advocacy-initiatives/

sunshine-priority-precinct-vision-2050

Council and community planning is about envisioning

and making choices that will shape the future. The

role of local government is not only one of leadership,

but also planning, advocacy and facilitating

community participation.

describes the Brimbank

Community Vision 2040, Brimbank Council Plan

2021 – 2025 and the Municipal Public Health and

Wellbeing Plan.

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

11

Requirements for Councils to have both a Community

Vision and Council Plan are determined by the

. This plan addresses the

legislative requirements of the

and the

.

A Community Vision must describe the municipal

community’s aspirations for the future of the

municipality, for a period of at least 10 years. This

sees Council develop or review the Community Vision

in accordance with its deliberative engagement

practices and adopt the Community Vision by

31 October in the year following a general election.

The Council Plan is a medium-term strategic plan that

sets out our strategic direction and priorities for the

four-year Council term. Under the

, a Council Plan must be prepared every four

years after a general election, guided by deliberative

engagement and adopted by the 31 October in the

year following the election. The Council Plan shapes

the strategic direction and associated program of

work the elected Council will lead throughout their

four year term.

The

requires

Councils to produce a Municipal Public Health and

Wellbeing Plan. Integrated within this document,

the Plan outlines strategies to reduce risk factors

and increase protective factors to enable residents

to achieve optimal health and wellbeing. This is the

primary mechanism for planning, coordinating and

delivering services and initiatives to improve local

public health and wellbeing by councils and partner

organisations. Flagship health and wellbeing actions

will be identified in

annual

action plans, while other actions will be situated in a

number of key Council strategies and policies.

12

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

Community

Snapshot

Brimbank’s Estimated Resident Population

48%

of Brimbank residents

were born overseas

75%

of residents

identify with a faith or religon

58%

of Brimbank residents speak a

language other than English at home

2nd

most disadvantaged municipality

in Greater Melbourne

816

residents identify as Indigenous

Newer languages that are

increasing in number include

Hakka, Harari, Persian and Telugu.

The City of Brimbank’s Estimated Resident Population for 2020 was

over

different languages are

spoken in Brimbank

0 to 4 5 to 9

10 to 14

15 to 19

20 to 24

25 to 29

30 to 34

35 to 39

40 to 44

45 to 49

50 to 54

55 to 59

60 to 64

65 to 69

70 to 74

75 to 79

80 to 84

85 and over

Vietnamese

Punjabi

Filipino/Tagalog

Greek

Maltese

Italian

Macedonian

Arabic

Cantonese

Croatian

Top 10

languages spoken,

other than English

Age breakdown by resident numbers

Resident number

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

13

Couples with children

Lone person

Other

Fully owned

Renting - Total

Not stated

Couples without children

One parent families

Mortgage

Other

% of Total Households

% of Total Households

9.4%

Mortgage Stress

17.5%

of Households with a mortgage

Rental Stress

31.6%

of Households paying rent

16.6%

of homes

in Brimbank are not connected

to the internet, compared to

11.3%

of homes

across metropolitan Melbourne

$606,000

54.3%

Employed

32.6%

Employed

37.6%

20.2%

17.5%

14.6%

24.9%

8.2% 0.6%

10.1%

33.7%

32.6%

Source: 2016 census data; Estimated Resident Population 2018; Economic I.D. 2019

14

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

The population of Melbourne’s Western

Metropolitan Region is rapidly growing, with

Brimbank positioned to be at the very heart

of its future expansion. While the Western

Metropolitan Region currently has a population

of approximately 964,000, by 2051 this is

projected to rise to 1.75 million, much of which

will occur in the growth areas directly to the

west and north of Brimbank.

The challenges of shifting demographics,

government policy and service model reforms

and ensuring social equity and access in a

constrained fiscal environment, are transforming

the way in which services and infrastructure are

funded and delivered.

Brimbank’s social, economic and cultural diversity

means we need to understand the needs of

different cultures and lifestyles. Council will

continue to work towards addressing complex

issues that arise from systemic disadvantage. We

have formed many multi-agency partnerships to

support our work.

Brimbank prides itself on its cultural diversity,

embracing more than 160 nationalities from

around the globe. Brimbank has a rich Indigenous

history, going back to when the Wurundjeri

people first inhabited the region, thriving in

the Maribyrnong Valley. As one of Melbourne’s

most culturally diverse communities, Brimbank

has a wide range of cultural traditions and arts

practice including dance, music and visual art.

Diversity is central to our identity – we are proudly

multicultural, embracing people from around the

world and weaving their stories into our own.

What

Matters to

Brimbank

The $10 billion commitment towards

constructing the Melbourne Airport Rail

Project via Sunshine provides a transformative

opportunity to unlock the limitless potential

of Melbourne’s West. Brimbank City Council is

excited about the new jobs, education, health

and fairness opportunities associated with the

development of the Sunshine Priority Precinct,

the Sunshine Super Hub, and major transport

projects associated with the Melbourne Airport

Rail Project, Western Rail Plan and Suburban Rail

Loop. This once-in-a-generation investment

provides the opportunity to address key social

challenges, by delivering fair outcomes for

locals. As we embrace this important and rapid

infrastructure transformation, there is a need to

consider our significant environmental assets,

and to retain a proud history of industry with

related built heritage to conserve and reference

as we progress.

The Brimbank Aquatic and Wellness Centre will

be a vibrant, welcoming multi-generational

facility, designed to become the active health

hub for not only Brimbank, but the entire

western metropolitan region. The Centre

demonstrates an innovative approach, aimed

at tackling the complex issues of improving

the health and wellbeing of the Brimbank

community. An Australian first, the Centre will

integrate aquatic/ leisure services with social/

health support services, working together

to deliver better outcomes for the whole

community.

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

15

Climate change is an immediate, real, all

encompassing threat, and an appropriate science

based, coordinated, public policy response is the only

responsible course of action. Council’s declaration of

a climate emergency is a bold but necessary action

that sees ‘socially just’ climate action as a necessity,

to be undertaken at scale and speed.

We need to consider this urgent crisis as an

opportunity – an opportunity to create a better,

fairer, more prosperous and liveable Brimbank.

The COVID-19 pandemic has had a major impact

on the Brimbank community, compounding

existing issues of high levels of disadvantage and

vulnerability. Some people, who managed in the

short term, now confront a much longer period

without work, with reduced income, reliance on

income support, or no income at all. For many,

changing restrictions and uncertain timelines have

added to the pressures of running a business,

working from home, home schooling and/or caring

for vulnerable family members and small children.

While restrictions protect health, the sustained

closure of businesses, services and networks

reinforced social isolation and, for some, reduced

access to basic material needs, including care,

support and connection to the community. The

safety, health, wellbeing and economic welfare

of our residents and staff remains Council’s

top priority. Brimbank’s COVID-19 Response

and Recovery Strategy – Stage 2 outlines the

important role Council plays to assist our local

businesses and residents during the pandemic

and as we recover and rebuild.

16

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

Over

1,000

people

and

20

organisations

consulted

Council received more than

1,400

different

items of input

from different sources including

‘pop up’ information sessions at Sunshine

Marketplace, community surveys and comments

on social media posts.

350

people

had direct input to the Strategy

through surveys, workshops and interviews.

Council consulted with more than

350

children

in kindergarten and school settings

in small groups and workshops; 82 parents and

carers also provided input.

Engaged and consulted with more than

300

young people

in a variety of places

and ways.

735

people and organisations

were

consulted in the development of this Plan.

A series of surveys and interviews with businesses

A survey of residents and visitors to Brimbank

and engagement with community during

a Community Safety ‘pop-up’ event held at

Sunshine railway station.

400

residents

participated in Council’s

Community Satisfaction Survey in 2019/2020.

269

people

were consulted in the

development of the Strategy.

A survey of

249

businesses

representing

manufacturing, health, retail, accommodation

and food services.

Online and telephone surveys with

650

Brimbank

residents

.

Surveys of

81

Brimbank community

support

organisations and interviews with

20

BCC teams

Direct input was received from

310

of our service users

across Early Years,

Youth, Ageing and Inclusion, Arts and Culture

and Leisure services.

308

community members shared their

hopes and priorities for Brimbank through the

Community Vision 2040, Council Plan 2021-

2025 and Municipal Public Health and Wellbeing

Plan engagement process.

Planning

For a Shared

Future

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

17

Shaping Brimbank

Our community were invited to share their hopes

and priorities for Brimbank through the Shaping

Brimbank Community Vision 2040, Council Plan

2021-2025 and Municipal Public Health and

Wellbeing Plan engagement process.

Through Shaping Brimbank we heard from 308

community members. We were able to test whether

the Community Vision 2040 continued to reflect

their long term aspirations for Brimbank. There

was broad support for the Community Vision 2040,

with one suggested change, inclusion of the word

‘heritage’ which has now been added.

We also heard valuable information about priorities

and areas of focus. This information has been woven

together, with information from our many other

recent engagement activities, to provide a clear and

comprehensive outline of what is important to our

community.

Our Integrated Approach

(10-20 years)

(4 years)

(Annual)

Outcome

measures

Community

Indicators

Impact measures

Performance

indicators

Output measures

Annual Report

Brimbank’s health and wellbeing priorities have been

developed through three key inputs:

•

Policy

– Victorian Public Health and Wellbeing Plan

2019-2023 priorities,

, the requirement of the

to report on

measures to reduce family violence and respond to

the needs of victims, Council’s COVID-19 Response

and Recovery Strategy – Stage 2, the Brimbank

Municipal Strategic Statement and a range of

Council policies, plans and strategies that relate to

health and wellbeing.

•

Brimbank Health and Wellbeing Municipal

Scan 2020

2

– an in-depth examination of the

data about health status and health determinants

in Brimbank. The Municipal Scan analysed the

health and wellbeing status of Brimbank through

16 health and wellbeing indicators and applied a

gender and COVID-19 lens.

•

Community and partner organisation

consultations

– that has occurred over the past

18 months. This includes Community Impact

Analyses

3

and a Health and Wellbeing Survey

examining the impact of COVID-19 on our

communities, as well as a series of community

consultation workshops and surveys to help

determine the communities’ priorities for,

.

Based on the evidence, Council has identified five

key health and wellbeing priorities for the Brimbank

community (as noted with ^ throughout). Each

priority includes a number of focus areas.

Health and

Wellbeing

Priorities

2

Brimbank’s Health and Wellbeing Scan 2020 is available

online: https://www.brimbank.vic.gov.au/plans-policies-and

strategies/plans/council-plan-2017-2021

3 Brimbank’s Community Impact Analysis has been undertaken

to better understand the economic effects and impacts of

COVID-19 on Brimbank businesses and the community.

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

19

Priority 1:

Mental wellbeing is a significant issue in Brimbank

with residents reporting lower levels of subjective

wellbeing than Victoria, and women in particular

experiencing more psychological distress, anxiety

and depression than men. COVID-19 has greatly

impacted residents' mental wellbeing, particularly

those affected by unemployment or with limited

access to income support.  Prolonged periods of

isolation, restricted activity, dissolving groups and

limited social connection has damaged mental

health and wellbeing for many people.  Those most

significantly affected include: migrants, VISA holders,

international students, young people, carers, people

with disability and older people.

Harm from alcohol and other drugs including tobacco

can also affect a person’s physical and mental

health and some drugs can trigger the onset of

a pre-existing mental illness. Brimbank has high

rates of drug use and while Brimbank has a higher

percentage of adults abstaining from drinking

alcohol, a significant number of young men are at risk

of short-term harm from alcohol use.

Loneliness has also been highlighted as a

significant health and wellbeing issue in Brimbank

which can lead to anxiety, depression and reduced

physical activity.

Council will focus on improving mental wellbeing

particularly for young people, newly-arrived

migrants and women, decreasing harm from

alcohol and other drugs (including tobacco) and

decreasing decreasing loneliness across our

communities.

Priority 2:

In Brimbank, the biggest risk to health from climate

change is through heatwaves which can result in

heat exhaustion, premature death and exacerbating

existing health conditions. Heatwaves are expected

to become more frequent with an average annual

temperature increase of up to 2.4 degrees and

double the number of very hot days.

Brimbank’s vulnerability to the negative health

impacts of heatwaves is due to a combination

of the area being highly susceptible to the

Urban Heat Island effect, due to high levels of

impervious surfaces, low levels of tree canopy

cover, a strong car based culture and existing

socio-economic inequalities.

Council will focus on improving community resilience

to the impacts of heatwaves and building everyone’s

capacity for climate change adaptation and mitigation.

Priority 3:

Indicators show that Brimbank residents do not

consume enough healthy food or undertake

enough physical activity, both of which can lead

to chronic health conditions like obesity, Type 2

diabetes, strokes and heart disease, all of which are

significantly higher in Brimbank than in Victoria as

a whole. While many residents do not do enough

physical activity, women in particular reported

significantly high levels of sedentary behaviours.

Council will focus on increasing healthy eating

and physical activity with a particular focus on

increasing women’s participation in physical

activity and increasing the accessibility of walking

and cycling.

20

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

Priority 4:

Gender equality is a critical determinant of health

and wellbeing and is linked with positive outcomes

in areas such as self-reported health, lower levels of

alcohol consumption and depression among women

and men. Gender inequality is also the key driver of

gender-based violence which has been increasing in

Brimbank over the last three years and is higher than

the average in Melbourne's western region.

Brimbank also has higher than average rates of

sexually-transmitted infections and a high teenage

birth rate. Sexual and reproductive health outcomes

are directly linked to gender inequality. Equitable

relationships give women and men greater autonomy

to manage risks related to infections and seeking

treatment.

Council will be focused on improving gender equity,

decreasing gender-based violence and improving

sexual and reproductive health outcomes through its

Fairness, Equality and Respect 2019-2023 strategy,

partnering in the ‘Action for Equity: a sexual and

reproductive health strategy for Melbourne’s west

2018-2022’ and meeting the requirements of the

.

Priority 5:

Income and employment are key determinants

of health and wellbeing, impacting housing,

education, diet, mental wellbeing and social inclusion

and connectedness. Brimbank has over half of

households in the two lowest income groups and a

higher unemployment rate than Greater Melbourne.

Economic exclusion is generally higher among refugee

and migrant communities and recent consultations

highlighted the need to address race-based systemic

discrimination with regards to employment.

Access to social and affordable housing is a significant

issue in Brimbank. Brimbank has a greater number

of lower income households experiencing housing

stress compared to those in the Western and Greater

Melbourne regions. Brimbank also has the highest

incidence of homelessness in Melbourne’s west.

Gambling harm is also a serious health and wellbeing

issue in Brimbank, impacting people’s relationships,

mental wellbeing and overall health. Brimbank has

recorded the state’s highest losses on electronic

gaming machines every year for the past decade

with gambling related harm not limited to high-risk

gamblers but occurring in low and moderate risk

gamblers as well.

Council will be focused on decreasing systemic

barriers to employment and education opportunities,

increasing access to social and affordable housing

and decreasing harm from gambling.

The Brimbank health and wellbeing priorities will be

addressed through adopting an Environments for

Health approach. The approach recognises that the

environmental or living conditions in which a person

is born, grows, lives, works, plays and ages has a

significant impact on their health and wellbeing. It

encompasses four domains; social environment,

economic environment, physical environment and

natural environments in which people live.

The health and wellbeing priorities are integrated

into the strategic objectives and strategies of this

Plan. Each year Council will develop an Annual Action

Plan to achieve the objectives of

and actions that address the health and

wellbeing priorities will be highlighted.

Council cannot improve health and wellbeing

outcomes across the municipality alone. We will

work in partnership with our community, business,

health and community service providers (including

community and women’s health) and other levels

of government (including state government

Department of Health and Department of Families,

Fairness and Housing) to maximise public health

and wellbeing.

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

21

Working

Towards

Achieving

Vision

The Brimbank Community Vision 2040 describes

the community’s vision and priorities for the next

19 years. It establishes a shared framework for

the community and partner organisations to work

towards, under three themes:

•

People

•

Place

•

Prosperity

The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015,

provides a shared blueprint for peace and prosperity for people and the planet, now and into the future.

At its heart are the 17 Sustainable Development Goals (SDGs), which are an urgent call for action by all

countries - developed and developing - in a global partnership. They recognize that ending poverty and

other deprivations must go hand-in-hand with strategies that improve health and education, reduce

inequality, and spur economic growth – all while tackling climate change and working to preserve our

oceans and forests.

The SDG framework strongly aligns with the Brimbank community aspirations for the future and

demonstrates the importance of “Act Local, Think Global”. Our shared priorities in Brimbank contribute to

these global goals and aim not just to improve the lives of people living in Brimbank but to a better world.

identifies a series of

strategic directions and objectives that describe

what Council is aiming for in order to achieve

the vision for Brimbank. Each strategic objective

contains a number of strategies that describe what

Council will do over the next four years. Relevant

Council policies and services are identified in

support of the strategic direction, together with

indicators or measures of progress.

•

Increase mental wellbeing

•

Build social connections

•

Support families, children and youth

•

Support disability access and inclusion

•

Improve gender equality

•

Increase physical activity and healthy

eating

•

Address crime prevention

•

Build safer and inclusive communities

•

Support vulnerable communities and

those most ‘at risk’

People and Community

A welcoming, safe and supported community – an inclusive place for all

Wellbeing and Belonging

Responsive services that support mental and

physical wellbeing

Support improved mental wellbeing

^

Increase healthy eating, active living and physical

activity

^

Support increased gender equality and reduce

gender-based violence

^

Provide community health and wellbeing services

across the lifespan

Support safe and inclusive communities

Support and advocate to reduce risk factors

impacting vulnerable communities

•

Celebrate and enable arts and culture

•

Recognise Aboriginal and Torres Strait

Islander peoples' culture and history

•

Promote diversity and intercultural sharing

•

Support community events and activities

Pride and Participation

Community and cultural connections built through

social and artistic expression

Enable social, cultural and artistic expression

Continue our commitment to respecting and

recognising Aboriginal and Torres Strait Islander

peoples and culture

Deliver a range of initiatives that celebrate diversity

and intercultural sharing

Encourage vibrant community events and activities

^ Municipal Public Health and Wellbeing Plan priority

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

25

Strategy

Associated Indicators

Source

Responsive services that support mental and physical wellbeing

Support improved mental

well-being

Percentage of adults with high or very high psychological

distress

Victorian Population

Health Survey

Increase healthy eating,

active living and physical

activity

Utilisation of aquatic facilities

LGPRF

Percentage of adults rating their health as ‘Excellent’ or

‘Very Good’

Victorian Population

Health Survey

Resident perception of performance in providing

recreational facilities

Community

Satisfaction Survey

Support increased gender

equality and reduce gender

based violence

Number of family violence incidents per 100,000 residents Crime Statistics

Agency

Provide community health

and wellbeing services across

the lifespan

Resident perception of Council’s performance in delivering

family support services

Community

Satisfaction Survey

Resident perception of Council’s performance in delivering

elderly support services

Community

Satisfaction Survey

Participation in first Maternal Child Health home visit

LGPRF

Infant enrolments in the Maternal Child Health service

LGPRF

Participation in the Maternal Child Health service by

Aboriginal children

LGPRF

Support safe and inclusive

communities

Percentage of adults who feel safe walking alone down

their street after dark

Victorian Population

Health Survey

Resident perception of Council’s performance in

enforcement of local laws

Community

Satisfaction Survey

Support and advocate to

reduce risk factors impacting

vulnerable communities

Resident perception of Council’s performance in delivering

disadvantaged support services

Community

Satisfaction Survey

Number of community grants distributed

Council Data

Community and cultural connections built through social and artistic expression

Enable social, cultural and

artistic expression

Resident perception of Council’s performance in providing

art centres and libraries

Community

Satisfaction Survey

Number of attendees at arts and cultural activities

Council Data

Continue our commitment to

respecting and recognising

Aboriginal and Torres Strait

Islander peoples' and culture

Number of heritage places and objects of State heritage

significance

Victorian Heritage

Register

Number of known sites of Aboriginal Cultural Heritage

Victorian Aboriginal

Heritage Register

Deliver a range of initiatives

that celebrate diversity and

intercultural sharing

Resident satisfaction with community and cultural activities

offered

Community

Satisfaction Survey

Encourage vibrant community

events and activities

Resident perception of Council’s performance in delivering

community and cultural activities

Community

Satisfaction Survey

26

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

People and Community – Our Ongoing Work

Ageing and Inclusion

services support people with disability and carers, for example delivered meals and

community transport.

Families and Early Years

services include maternal and child health in eight locations, information and

supported access, playgroups and preschool services.

Community projects

support improved service and project delivery by applying evidence and evaluation,

resulting in better outcomes for the community.

Youth

services provide counselling, support young parents and other groups, and support the participation of

young people in Council life.

Arts and Culture

operate the St Albans Community Centre (including the Bowery Theatre) and manage public

art and spaces, Council’s visual art collection and exhibitions and the festival and arts grant program.

Strengthening Communities

coordinates specific strategies and implementation plans relating to children,

disability, volunteers, seniors, carers and emergency management.

Connected Communities

coordinates community leadership and governance training, and community grants.

They promote social inclusion of our Aboriginal and Torres Strait Islander peoples, cultural and linguistically

diverse, refugee and asylum seeker communities through language services and a range of other cultural

awareness programs and activities.

Policy Advocacy and Research

works to address key issues such as social justice, safety, gambling harm and

housing stress, men’s violence against women and gender equity.

Sport and Recreation

delivers a range of projects, programs and events and supports sporting and recreation

clubs in capacity building, business planning and funding applications.

Leisure and Community Facilities

manages bookings at Council’s halls and meeting rooms, supports and

develops community groups, and oversees four major leisure facilities in Brimbank – the Keilor Basketball and

Netball Stadium, the St Albans Leisure Centre, the Sunshine Leisure Centre and the Keilor Public Golf Course.

Building Services and Environmental Health

implements legislation through education, advice and

enforcement to ensure a safe and high standard of public health is maintained across the City.

City Compliance

enforces local laws, which are important for residents and businesses to enjoy a safe, clean,

well-functioning living and working environment.

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

27

•

Brimbank Social Justice Charter - 2018

•

Safe and Inclusive Brimbank (2020–2024)

^

•

Fairness, Equality and Respect: Brimbank Strategy

for Gender Equality, Respectful Relationships and

the Prevention of Family Violence (2019–2023)

^

•

Brimbank Children’s Strategy (2020–2024)

^

•

Brimbank Youth Strategy (2020–2024)

^

•

Brimbank Age Friendly City Plan (2018–2022)

^

•

Brimbank Cultural Strategy (2018–2022)

•

Brimbank Public Art Policy and Plan (2018–2023)

•

Brimbank Festival and Events Strategy (2018–2021)

•

Brimbank Disability Action Plan (2017– 2020)

^

•

Brimbank Electronic Gambling Policy & Action Plan

(2019)^

•

Brimbank Reconciliation Action Plan (2019–2021)

^

•

Brimbank Settlement Action Plan (2019–2023)

^

•

Brimbank Physical Activity Strategy (2018)

^

•

Brimbank Sports Facility Development Plan

(2018–2028)

^

•

Brimbank Community Services and Infrastructure

Plan (2018–2038)

^

•

Women’s Participation in Sport and Recreation in

Melbourne’s West Project Action Plan (2020–2025)

^

•

Brimbank Volunteer Strategy (2018–2022)

•

Brimbank Domestic Animal Management Plan (2017)

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

^ supports Municipal Public Health and Wellbeing Plan priority

28

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

•

Provide a variety of accessible open space,

parks and playgrounds

•

Improve transport connections (footpaths,

cycle paths, roads)

•

Provide community facilities where people

can connect

•

Improve public realm, lighting and public

toilets

•

Address traffic congestion and improve

transport connectivity

•

Beautify streets and neighbourhoods

•

Increase the number of trees and

canopy cover

Places and Spaces

Liveable and connected neighbourhoods that support

healthy and sustainable futures – a green place for all

Liveable and Connected

Inviting and liveable spaces and facilities,

connected so people can get around

Contribute to the transformation of the transport

network to be active, sustainable, connected and

equitable

Showcase and provide quality public spaces and

streetscapes where people can connect and recreate

Provide community facilities that are responsive and

adaptable to community needs

Maximise urban greening through increased tree

canopy cover and integrated water management

•

Take action on climate change

•

Optimise resources via circular economy

•

Invest in solar energy

•

Increase sustainable businesses

•

Support nature and biodiversity

•

Care for grasslands, creek corridors and

green space

•

Reduce carbon emissions

•

Improve waste management and compliance

Sustainable and Green

Protect natural environments for current

and future generations

Take action on climate emergency by working

towards a carbon neutral Brimbank

Collaborate with community in addressing climate

change and its impacts on health

^

Increase the extent and condition of natural habitats

through restoration and prevention of threats

Invest in circular economy and improve waste

management systems to increase recycling and

reduce waste to landfill

^ Municipal Public Health and Wellbeing Plan priority

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

29

Strategy

Associated Indicators

Source

Inviting and liveable spaces and facilities, connected so people can get around

Contribute to the

transformation of the

transport network to

be active, sustainable,

connected and equitable

Kilometres of walking and cycling trails

Council Data

Resident perception of Council’s performance in managing

the condition of local streets and footpaths

Victorian Population

Health Survey

Percentage of households living within 400m of a bus stop

or 800m of a train station

Council data

Resident perception of importance and Council’s

performance in traffic management

Community

Satisfaction Survey

Number of sealed local road requests

LGPRF

Sealed local roads maintained to condition standards

LGPRF

Resident perception of Council’s performance in managing

the condition of sealed local roads

Community

Satisfaction Survey

Showcase and provide

quality public spaces and

streetscapes where people

can connect and recreate

Resident perception of Council’s performance in managing

the appearance of public areas

Community

Satisfaction Survey

Percentage of people living within 500m of open space

Council Data

Provide community facilities

that are responsive and

adaptable to community needs

Community satisfaction with the performance of Council in

maintaining local infrastructure.

Community

Satisfaction Survey

Maximise urban greening

through increased tree

canopy cover and integrated

water management

Percentage of tree canopy cover (public and private trees) in

Brimbank

Urban Vegetation

Cover Analysis,

Melbourne Western

Region, DELWP (2018)

Protect natural environments for current and future generations

Take action on climate

emergency by working

towards a carbon neutral

Brimbank

Resident perception of Council’s performance in

environmental sustainability

Community

Satisfaction Survey

Reduction in greenhouse gas emissions from Council

operations - Tonnes of CO2 (Carbon Dioxide) emitted

Council Data

Collaborate with community

in addressing Climate Change

and its impacts on health

Number of participants in Council led conservation activities Council Data

Increase the extent and

condition of natural habitats

through restoration and

prevention of threats

Re-introduction of grassland species into Council grassland

reserves

Council Data

High threat invasive species managed in conservation

reserves

Council Data

Re-introduce structural elements to increase habitat values

along Kororoit Creek and within conservation reserves.

Council Data

Invest in circular economy and

improve waste management

systems to increase recycling

and reduce waste to landfill

Resident perception of Council’s performance in waste

management

Community

Satisfaction Survey

Kerbside bin collection requests

LGPRF

Kerbside collection bins missed

LGPRF

Kerbside collection waste diverted from landfill

Community

Satisfaction Survey

30

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

Places and Spaces – Our Ongoing Work

Environment

leads programs such as integrated water management, climate change mitigation and waste

minimisation. Environment also engages the community in the conservation, management and restoration of

Brimbank’s natural areas.

Urban Design

provides landscape, architectural and urban design services to support community wellbeing,

social connectedness and foster civic pride. Projects include park and streetscape upgrades, tree planting and

shared user paths.

City Planning

is responsible for administering the Brimbank Planning Scheme and providing planning services

to Council, the community and the development industry.

Planning Compliance

administers planning regulations and permit conditions and responds to customer

requests regarding planning matters.

Engineering

manages Council’s Capital Works Program and is responsible for planning, design, construction,

maintenance and renewal/disposal of local roads, drainage systems and other vital infrastructure in addition to

transport planning.

Assets and Property Services

are responsible for developing, implementing and coordinating policies,

strategies, plans, tools, information, analytics, procedures and operational practices to ensure all infrastructure

assets are maintained, controlled, and monitored.

Facilities and Major Projects

are responsible for the delivery of Council’s Facilities Asset Management Plan

and major projects including ongoing maintenance of Council’s facilities and buildings.

Operations

consists of fleet, parks, roads and cleansing, waste, pedestrian facilities and emergency

management. The team also manages Council’s Resource Recovery Centre.

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

31

•

Brimbank Climate Emergency Plan (2020–2025)

^

•

Brimbank Climate Change Adaptation Framework

(2017–2022)

•

Brimbank Habitat Connectivity Plan (2018–2023)

•

Brimbank Biodiversity Strategy (2012–2022)

•

Brimbank Sustainable Water Management

Strategy (2013–2023)

•

Brimbank Urban Forest Strategy (2016–2046)

^

•

Brimbank Greenhouse Reduction Strategy

(2013–2023)

•

Brimbank Waste, Recycling and Litter Strategy

(2018–2028)

•

Brimbank Transport Priorities Paper 2018

^

•

Brimbank Parking Strategy (2019–2029)

•

Brimbank Cycling and Walking Strategy (2016)

^

•

Brimbank Creating Better Parks – Open Space and

Playground Policy and Plan (2016)

^

•

Brimbank Public Toilet Strategy (2018–2030)

•

Brimbank Road Management Plan (adopted 2019)

•

Brimbank Environmentally Sustainable Design

Framework (2018)

•

Brimbank Transport Disadvantage Policy

(2017–2021)

^

•

Brimbank Integrated Asset Management Strategy

(2014–2024)

•

•

•

•

•

•

•

•

^ supports Municipal Public Health and Wellbeing Plan priority

32

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

•

Make Brimbank a destination

•

Support COVID business recover

•

Promote local businesses

•

Attract and promote a variety of businesses

•

Grow the night economy

•

Encourage social enterprises

•

Improve opportunities for the community

as a result of the Airport Rail Link and

Transforming Brimbank

•

Increase affordable and diverse housing

options

•

Create liveable neighbourhoods with

services close by

Opportunity and Prosperity

A future focused, transforming city where all have opportunities

to learn and earn – a prosperous place for all

Growing and Transforming

Optimise community opportunities through

infrastructure innovation and investment

Grow and diversify industry, and support existing and

new businesses

Enhance community opportunities as a result of

major developments and infrastructure investment

Promote Brimbank as a destination to build the

visitor economy and tourism

Facilitate housing diversity, population growth and

development through planning and assessment

processes

•

Improve youth employment

•

Provide jobs for those most at risk

(Culturally and linguistically diverse,

women, people with disability,

older people)

•

Improve digital access

•

Strengthen education and employment

supports

•

Encourage volunteering

•

Provide opportunities for skill development

•

Support financial literacy

Earning and Learning

Everyone has access to education, training and

lifelong learning to support their aspirations

Support economic and social inclusion

^

Support community access to education and jobs

Promote the importance of education and encourage

life-long learning across generations

Work towards improving digital access and inclusion

^ Municipal Public Health and Wellbeing Plan priority

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

33

Strategy

Associated Indicators

Source

Optimise community opportunities through infrastructure innovation and investment

Grow and diversify industry,

and support existing and new

businesses

Number of GST registered businesses in Brimbank

ABS, Census

Enhance community

opportunities as a result of

major developments and

infrastructure investment

Percentage of jobs located in Brimbank

National Institute of

Economic and Industry

Research

Promote Brimbank as a

destination to build the visitor

economy and tourism

Increase in the number of visitors coming to Brimbank

ABS

Facilitate housing diversity,

population growth and

development through planning

and assessment processes

Percentage of separate housing, medium density and high

density dwelling types

ABS, Census

Tenure of occupied private dwellings

ABS, Census

Housing costs that represent 30 per cent or more of

household gross income

ABS, Census

Everyone has access to education, training and lifelong learning to support their aspirations

Support economic and social

inclusion

Percentage of residents aged 15 years and over who are

employed

ABS, Census

Support community access to

education and jobs

Percentage of adult population attending University or

TAFE

ABS, Census

Promote the importance of

education and encourage

life-long learning across

generations

Number of attendees participating in learning and skills

programs offered by Community Learning and Participation

Council Data

Resident perception of Council’s performance in providing

art centres and libraries

LGPRF

Library collection usage

LGPRF

Active library members

LGPRF

Percentage of children enrolled in kindergarten

ABS, Census

Percentage of people who hold a qualification (bachelor

degree or higher, diploma, vocational)

ABS, Census

Work towards improving

digital access and inclusion

Percentage of dwellings with internet connection

ABS, Census

34

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

Opportunity and Prosperity – Our Ongoing Work

Brimbank libraries

provide places for study, reading, socialising and access to a wide range of reading and

other lifelong learning materials. They also deliver the home library service, Libraries to Your Door (during

COVID-19) and online programs.

Our seven

Neighbourhood Houses and Community Centres

offer programs and activities that bring people

together to connect, learn, create and contribute to their local community. They also coordinate Brimbank

Learning Futures which facilitates pathways for young people and others to training or employment.

Strategic Planning

is responsible for land use planning and development including Housing, Heritage, Activity

Centres and Industrial Precincts and maintenance of the Brimbank Planning Scheme.

Economic Development

supports Brimbank businesses to promote growth and development, delivers

Council’s Business Development and Networking Program, manages iHarvest Co-working Sunshine and

coordinates delivery of the Brimbank Economic Development Strategy and Experience Brimbank Visitor

Strategy.

The

Sunshine Rising and Go St Albans Place Management programs

include administration of the

Sunshine and St Albans Marketing and Business Development Special Rate Programs, Sunshine and St Albans

Partnership Groups and coordinating the delivery of the action plans associated with both centres to promote

their growth and development.

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

35

•

Brimbank Lifelong Learning Strategy (2018–2023)

^

•

Brimbank Library Strategy (2020–2025)

•

Brimbank Strategic Framework for Library

Collections (2020–2025)

•

Brimbank Neighbourhood House Strategy

(2019–2024)

^

•

Brimbank Youth Jobs Strategy (2018–2023)

^

•

Brimbank Neighbourhood House Strategic

Partnership Agreement and Action Plan

(2018–2021)

•

Brimbank Economic Development Strategy

(2016–2020)

•

Brimbank Visitor Strategy (2018–2023)

•

Brimbank Activity Centre Strategy (2018–2023)

•

Brimbank Housing Strategy ‘Home and Housed’

(2014)

^

•

Brimbank Industrial Land Strategy (2018–2030)

•

Municipal Development Contributions Plan (2018)

•

Brooklyn Industrial Precinct Strategy (2016)

•

Sunshine Rising Action Plan (2019–2024)

•

Go St Albans Action Plan (2019–2024)

•

Brimbank Aboriginal Cultural Heritage Strategy

(2018–2023)

•

Brimbank Municipal Industry Analysis and Clusters

Development Action Plan (2019)

•

•

•

•

•

•

^ supports Municipal Public Health and Wellbeing Plan priority

36

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

•

Listen, engage and inform the community

•

Make responsible decisions

•

Create links with diverse communities

•

Support the community through recovery

•

Partner with a range of organisations

Leadership and Governance

A high performing organisation that enacts the vision and decisions of Council

through the delivery of quality and innovative services – A fairer place for all

Engaged and Responsive

Community insights are valued to enhance

connection and engagement with Council

Value community input through deliberative

engagement and co-design

Support community resilience and continue

emergency management planning to be prepared

for any future incidents or shocks

Partner across multiple sectors to advocate for equal

access towards social and environmental justice

Support the Brimbank community to engage in

transparent democratic processes

•

Be financially sustainable

•

Support innovation and continuous

improvement

•

Enable digital access

•

Consider future needs

•

Demonstrate transparency

•

Employ a highly skilled and diverse

workforce

•

Report on performance

High Performing and Accountable

Our workforce strive to enhance services and

liveability for the Brimbank community

Reward a culture of high performance that

demonstrates commitment to community

Continue to model a safe, healthy, diverse

and equitable organisation

Enhance organisational performance

management and reporting

Continue to manage our assets and finances

sustainably and responsibly

Embrace technology and innovation to deliver

continuous improvement opportunities

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

37

Strategy

Associated Indicators

Source

Community insights are valued to enhance connection and engagement with Council

Value community input

through deliberative

engagement and co-design

Resident perception of Council’s performance in community

consultation and engagement

Community

Satisfaction Survey

Resident perception of Council’s performance in informing

the community

Community

Satisfaction Survey

Council website engagement analytics

Council Data

Support community resilience

and continue emergency

management planning to

be prepared for any future

incidents or shocks

Resident perception of Council’s performance on

‘Emergency and disaster management’

Community

Satisfaction Survey

Partner across multiple

sectors for equal access and

social & environmental justice

Resident perception of Council’s performance in lobbying on

behalf of the community

Community

Satisfaction Survey

Support the Brimbank

Community to engage in

transparent democratic

processes

Resident perception of Council’s overall performance and

direction

Community

Satisfaction Survey

Resident perception of Council’s performance regarding

decisions made in the interest of the community

Community

Satisfaction Survey

Council decisions made at meetings closed to the public LGPRF

Councillor attendance at council meetings

LGPRF

Cost of elected representation

LGPRF

Our workforce strive to enhance services and liveability for the Brimbank community

Reward a culture of high

performance that demonstrates

commitment to community

Resignations and terminations compared to average staff LGPRF

Continue to model a safe,

healthy, diverse and

equitable organisation

Level of workforce diversity

Council Data

Number of women within the Brimbank leadership team Council Data

Enhance organisational

performance management

and reporting

Resident perception of Council’s performance in customer

service

Community

Satisfaction Survey

Continue to manage

our assets and finances

sustainably and responsibly

Average residential rate per residential property assessment LGPRF

Expenses per property assessment

LGPRF

Current assets compared to current liabilities

LGPRF

Unrestricted cash compared to current liabilities

LGPRF

Non-current liabilities compared to own source revenue LGPRF

Adjusted underlying surplus (or deficit)

LGPRF

Embrace technology and

innovation to deliver

continuous improvement

opportunities

Increase in the number of community members who report

satisfaction with accessing Council’s online services

Community

Satisfaction Survey

38

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

Leadership and Governance – Our Ongoing Work

Strategic Advocacy

supports identification of priorities and seeks to influence and secure advocacy outcomes

for the community.

Community Engagement

supports genuine and best practice community engagement to enable meaningful

and inclusive opportunities for community to be involved and inform decision making processes.

Customer Support

is our front-line point of contact with the community providing professional services over the

phone, live chat, face-to-face and through written communications. The team also monitors and analyses customer

feedback to better understand the customer experience and to drive service delivery improvement programs.

Governance

supports the Councillors with administrative and procedural support, calendar and event

management services and advice and support regarding the Councillor Code of Conduct and Councillor Portfolio

responsibilities. Governance also ensures Council’s compliance with legislative governance obligations and

provides in-house legal advice.

People and Performance

provides support services to the organisation including: payroll, human resources,

learning and development, employee relations, occupational health and safety, and return to work.

Information Communication Technology (ICT)

provides support ICT systems and applications and manages

ICT hardware and infrastructure including security to ensure continuity and efficiency.

Projects and Innovation

aim to improve customer experience by delivering end to end business improvement

initiatives and optimising people, processes and technology.

Communications

leads communication with the community through a variety of methods and channels

including mainstream and local media, corporate publications and posters, advice and consultation, website and

social media, advertising, speeches and events.

Financial Services

provide a fully integrated financial service and support function across Council through two

core units – Finance and Business Support. Finance is responsible for annual rates and charges, property valuations,

annual financial statements and monitoring Council’s cash and investments. Business Support coordinates the

Annual Budget and Financial Plan, maintains Council’s financial systems and provides training to staff.

Community and Council Planning

ensures Council is delivering on its commitment to the community by

developing, reporting and monitoring,

and additional corporate reporting activities.

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

39

•

Brimbank Stage 2 Coronavirus (COVID-19)

Response and Recovery Strategy (2021)

^

•

Brimbank COVID-19 Fees and Charges Review

(2020)

•

Brimbank 19 Point Action Plan for COVID Response

and Recovery (2020)

•

Leading with Vision Future Priorities 2050 (2021)

•

Brimbank 2019 Advocacy Plan – Transforming

Brimbank (2019)

•

Brimbank Response Strategy – Western Rail Plan,

including Melbourne Airport Rail Link and Sunshine

Super Hub (2019)

•

Brimbank People Strategy (2019–2024)

•

Brimbank Community Engagement Policy (2021)

•

Brimbank Financial Plan (2021-2031)

•

Brimbank Rating Strategy (2020–2021)

•

Brimbank Innovation Framework (2019)

•

•

•

•

•

•

•

•

^ supports Municipal Public Health and Wellbeing Plan priority

40

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

Reporting Back

to the Community

The performance framework for

describes the connection between our long

term community vision, our medium term outcomes

and our annual actions. We directly control our annual

actions which contribute towards delivery of medium

and long term outcomes. Each year we will develop an

annual action plan for

.

Community Vision and

Council Plan Vision

Describes the desired ‘future state’ for the community and municipality.

Strategic Direction

Strategic Objective

Statement of outcomes that are to be achieved over the life of the Council Plan.

Strategies

A plan of action designed to contribute to the achievement of the Strategic

Objective and have a duration that extends for the life of the Council Plan.

Actions

The activities to be undertaken in each annual action plan to deliver the Strategies.

Outputs

Products and services to be delivered to achieve the short-term impacts.

Inputs

Resources needed to deliver the actions such as budget, resources, staffing.

Contributing Inuence

Inuence

Direct Control

– 20 years

– 4 years

Outputs

Activities

Inputs

Brimbank Community Vision 2040, Council Plan 2021 - 2025

and

Municipal Public Health and Wellbeing Plan

41

The Annual Report reviews in detail our progress on

the implementation of

.

It includes a statement of progress regarding the

initiatives in the Budget, and a report of the results we

achieved against an extensive suite of performance

indicators. Municipal Public Health and Wellbeing

components of this plan are evaluated in accordance

with the

.

Each year Council will develop a

, Annual Action Plan that identifies actions

to achieve the strategies and strategic objectives in

support of the Council Plan 2021-2025. In addition

to this, Council will develop an Annual Budget that

identifies the resources necessary to implement the

yearly strategic directions and actions.

Council will report quarterly on progress of actions

listed in the Annual Action Plan. These will be

framed to demonstrate how the actions contribute

to achieving the strategies, strategic objectives and

strategic directions in

.

Council will report annually on a range of service

performance indicators, financial performance

indicators and sustainable capacity indicators that

are identified in

.

Council will participate in Local Government Victoria’s

Annual Community Satisfaction Survey to enable

the community to provide direct feedback on the

importance of, and Council’s performance across a

number of service areas. These will be compared

with results of previous years to determine priorities

and areas for improvement.

Community indicators relating to the health and

wellbeing of the Brimbank population, such as the

ABS Census, Victorian Population Health Survey

and VicHealth Indicators Survey, will be used to

determine how our community is faring over the life

of

and inform current and

future actions.

9249 4000

info@brimbank.vic.gov.au

PO Box 70, Sunshine, VIC 3020

• TTY dial

133 677

• Speak & Listen

1300 555 727

•

www.relayservice.gov.au

, then enter

03 9249 4000

www.facebook.com/brimbankcouncil

www.twitter.com/brimbankcouncil

www.youtube.com/brimbankcitycouncil

Use Brimby, the online virtual assistant

brimbank.vic.gov.au

197 - 0521