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Domestic Animal Management Plan
2021-2025

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2021-2025 Domestic Animal Management Plan
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TABLE OF CONTENTS
1. Background Information ......................................................................................................................5
1.1. The Purpose and Context of the DAMP ...................................................................................5
1.2. The Victorian Domestic Animals Act (DAA).............................................................................5
1.3. Council Planning Context ..........................................................................................................6
2. Achievements from the Previous Domestic Animal Management Plan ........................................6
3. Focus of the 2021-2025 Domestic Animal Management Plan.........................................................6
4. Pet Ownership Trends and Sentiment.................................................................................................7
5. Our priorities for the Next Four Years...................................................................................................8
5.1. Service Overview and Staff Training .........................................................................................8
5.1.1. Service Objectives..........................................................................................................8
5.1.2. Background Information................................................................................................8
5.1.3. Actions to Address DAMP Findings...............................................................................9
5.2. Responsible Pet Ownership........................................................................................................9
5.2.1. Service Objective ...........................................................................................................9
5.2.2. Background Information................................................................................................9
5.2.3. Actions to Address DAMP Findings.............................................................................10
5.3. Overpopulation and Euthanasia of Pets................................................................................10
5.3.1. Service Objectives........................................................................................................10
5.3.2. Background Information..............................................................................................10
5.3.3. Actions to Address DAMP Findings.............................................................................12
5.4. Registration and Identification of Pets....................................................................................13
5.4.1. Service Objective .........................................................................................................13
5.4.2. Background Information..............................................................................................13
5.4.3. Actions to Address DAMP Findings.............................................................................13
5.5. Nuisance Issues..........................................................................................................................14
5.5.1. Service Objectives........................................................................................................14
5.5.2. Background Information..............................................................................................14
5.5.3. Actions to Address DAMP Findings.............................................................................15
5.6. Dog Bites, and Attacks .............................................................................................................15
5.6.1. Service Objectives........................................................................................................15
5.6.2. Background Information..............................................................................................15
5.6.3. Actions to Address DAMP Findings.............................................................................16
5.7. Dangerous, Menacing, and Restricted Breed Dogs.............................................................17
5.7.1. Service Objectives........................................................................................................17
5.7.2. Background Information..............................................................................................17
5.7.3. Actions to Address DAMP Findings.............................................................................17
5.8. Domestic Animal Businesses.....................................................................................................17
5.8.1. Service Objective .........................................................................................................17
5.8.2. Background Information..............................................................................................17
5.8.3. Actions to Address DAMP Findings.............................................................................17
5.9. Control of Dogs in Public Places..............................................................................................18
5.9.1. Service Objective .........................................................................................................18

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5.9.2. Background Information..............................................................................................18
5.9.3. Actions to Address DAMP Findings.............................................................................19
5.10. Open Space Planning ..............................................................................................................19
5.10.1. Service Objectives........................................................................................................19
5.10.2. Background Information..............................................................................................19
5.10.1. Actions to Address DAMP Findings.............................................................................20
5.11. Vulnerable Pet Owners and Crisis Management..................................................................20
5.11.1. Service Objectives........................................................................................................20
5.11.2. Background Information..............................................................................................20
5.11.3. Actions to Address DAMP Findings.............................................................................22
6. Implementation and Review of the Domestic Animal Management Plan .................................22
7. Appendices .........................................................................................................................................23
Appendix 1 – The Domestic Animals Act Requirement of council................................................23
Appendix 2 – Key statistics..................................................................................................................24
Appendix 3 – Operational Information.............................................................................................26
GLOSSARY OF TERMS
Term
Definition for the purpose of
This document
Term
Definition for the purpose of
this document
AIAM
Australian Institute of Animal
Management
Local Laws
Legislation made by council
pursuant to the Vic. Local
Government Act
AMOs
Animal Management Officers LDH
Lost Dogs Home
Animal
Management
Services
AMS
Open Space
Areas including parks, sportsfields,
trails, picnic areas etc.
AVA
Australian Veterinary
Association
Orders in Council Legislation made by council
pursuant to the DAA
BCC
Brimbank City Council
Pet Survey
Brimbank Pet Survey, 2021
DAA
Domestic Animals Act, 1994 Public place
Includes all streets, roads,
footways, reserves, lanes, parks,
schools, public halls etc.
Designated off
lead area
Areas where dogs can be
exercised off-lead
RSPCA
Royal Society for the Prevention of
Cruelty to Animals
Dog owner
A person in charge of a dog VLGA
Victorian Local Government Act
LGA
Local Government Area

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The following expresses the values and principles that guide council’s approach to the care and
management of cats and dogs:
Pet owners and pets
Council understands the importance of pets and the right of residents to include pets as
part of their household
Pet owners have a responsibility to ensure the health and wellbeing of their pets and to
ensure their pets do not adversely impact on the amenity of their neighbourhood and
public spaces.
Animal Management Services (AMS)
Our service:
has a primary role of ensuring compliance with relevant council and state legislation in
order to optimise community safety and amenity
is based on industry best practice and is open to service innovation.
We aim to be recognised for being professional, approachable and responsive.
Service planning and provision
Integrated policy and planning across relevant council departments is key to optimising
outcomes for pet owners and their pets, and the wider community
We recognise:
the community has expectations of the service that extend beyond a primary
compliance role
the need for a flexible and accessible service.
Service partnerships
Council recognises the contribution that community groups and the not-for-profit sector
make to the care and wellbeing, and management of pets
Council cannot address all service challenges alone and will need to partner with
community and industry stakeholders to optimise outcomes
Some service issues are complex and challenging and may involve stakeholders with
competing points of view.
Our Goals
Strong partnerships between council, and the community, government and business
sectors to:
achieve best practice outcomes for the management and care of cats and dogs
to address service issues and opportunities and optimise outcomes.
A community:
where cat and dog owners understand their responsibilities as pet owners
where people and pets live in harmony with each other and the environment
that treats cats and dogs humanely.
An organisation that:
is recognised for striving to achieve best practice animal management services and
programs
understands and responds effectively to changing service needs and demands.

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1. Background Information
1.1. The Purpose and Context of the DAMP
The Domestic Animal Management Plan (DAMP) identifies animal management service priorities for
the next 4 years, primarily as they relate to cats and dogs. Council recognises that many other types
of pets reside with Brimbank families. However, unlike most other pets, cats and dogs can have an
impact on neighbourhood environments outside of their place of residence.
The DAMP provides an understanding of current and emerging issues and opportunities, a framework
for addressing these, and the legislative context relating to the management of cats and dogs.
The DAMP also identifies the council, community, not-for-profit and private sector partnerships that
will be essential to the successful implementation of the DAMP.
1.2. The Victorian Domestic Animals Act (DAA)
All Victorian LGAs must review their DAMP annually, and every 4 years must prepare a new DAMP.
The Domestic Animals Act
1
requires LGAs to:
Establish a process:
to evaluate service resourcing to a level that enables council to address the requirements
of the Act
that ensures Animal Management Service (AMS) staff have the training to carry out their
roles
for reviewing orders and local laws.
Outline programs, services and strategies that:
promote and encourage the responsible ownership of dogs and cats
ensure that pet owners comply with the Act, the regulations and any related legislation
minimise the risk of attacks by dogs on people and animals
address any over-population and high euthanasia rates for dogs and cats
encourage the registration and identification of dogs and cats
minimise the potential for dogs and cats to create a nuisance
ensure owners of dangerous, menacing, and restricted breed dogs comply with
requirements for keeping these dogs.
In addition, the Act allows council to address other cat and dog management issues and
opportunities as relevant to the municipality.
1.1. The Local Regulatory Context
The DAA establishes owner and local government obligations in relation to the management and
keeping of cats and dogs.
The DAA requires cats and dogs to be securely confined to their property. The Act also enables LGAs
to create further or more specific regulations relating to the control and confinement of cats and
dogs (local laws and orders
2
) in order to maintain a harmonious relationship between pet owners
and other residents.
Council’s General Local Law (2018)
3
defines the number of cats and dogs that can reside on each
type of property (Table 1).
Council has designated 21 sites where dogs are permitted to be off the leash as long as dog owners
comply with dog control regulations. Dogs
are required
4
to be on a leash in all other
public places including:
in conservation areas
within 30 metres of play areas
in the vicinity of BBQ and outdoor
eating areas
during formal sporting events
1 Domestic Animals Act, Section 68A, Victorian State Government
2 ‘Orders’ are made in line with the Victorian Domestic Animals Act, 1994 and ‘local laws are made in line with the Vic.
Local Government Act
3 Brimbank General Local Law (2018), parts 3 and 6 made in line with the Vic. Local Government Act
4 An Order created on 24 September 2013 in line with the Domestic Animals Act
Table 1- Number of cats and dogs permitted on
properties in Brimbank
Animal
Non-farming
land
Units, Townhouses,
Apartments, Flats
Farming Land
Dogs
2
2
6
Cats
2
2
4

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in the vicinity of informal sports or social events
within 5 metres of a walking or bike path where there may be heavy pedestrian traffic to or
from a school.
The DAA also allows council to create specific Orders that stipulate how cats and dogs must be
controlled and/or confined.
1.3. Council Planning Context
The Council Plan establishes the overall council planning and policy framework and the goals and
objectives that will determine service delivery priorities. The Council Plan contains 4 Strategic
Directions that have been determined through consultation with the community, business and not
for-profit sectors. The DAMP, together with other service area plans identifies the issues specific to the
service and strategies that address these in line with the Council Plan framework and principles.
Of the 4 Council Plan Strategic Directions the DAMP will play a key role in achieving goals relating to
community building/strengthening, liveability and service responsiveness
The DAMP has also incorporated relevant findings and recommendations from other service area
plans including the:
Municipal Public Health Plan
Community Strengthening Policy
Age-Friendly City Plan
Open Space and Playground Plan.
Council recognises the need for a whole-of-council approach to the planning of AMS. This will ensure
issues and opportunities relating to pet owners and their pets and the wider community are fully
understood and addressed by the relevant service areas.
2. Achievements from the Previous Domestic Animal Management Plan
The highlights from the 2017-2021 DAMP and service achievement from the last 4 years include:
Subsidised de-sexing initiative and program commenced
All Officers up to date with existing and new training opportunities
Renovations and improvements to animal holding facility.
3. Focus of the 2021-2025 Domestic Animal Management Plan
The DAMP recognises that council has to comply with its cat and dog responsibilities as defined in
the DAA and ensure residents do the same. However, the plan has identified the need for particular
focus over the next 4 years on:
increasing compliance with cat and dog registration requirements
initiatives to reduce stray cat populations and associated euthanasia rates
issues associated with barking dogs, owner control of dogs when in public places, and dogs
not confined to their property.
This DAMP recognises the broader community and personal context relating to pets and the matters
that need to be better understood. As a result, this DAMP also considers issues and opportunities
associated with:
enhancing the understanding of the changed scope of the service within council and
partnerships with relevant departments in order to address common service needs and
objectives
the provision of pound and shelter services
planning of provision for dogs in public open space
optimising partnerships with the community to achieve DAMP recommendations
enhancing communication with CALD communities that often have divergent attitudes and
experiences relating to pets, dogs in particular
support to pet owners in crisis situations.

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4. Pet Ownership Trends and Sentiment
Research by Animal Medicines Australia (AMA)
5
in 2019 established that 61% of households in
Australia were likely to own a pet. Of these, an average of 40% of households owned at least one
dog and 27% at least one cat.
Research undertaken by AMA into the impact of Covid-
19
6
on in Australia indicates a significant increase in pet
ownership. It is estimated that post-Covid 69% of
households own at least one cat and/or dog. Dog
ownership has purportedly increased to 47% of
households and cat ownership to 30%.
International research
7
indicates similar trends in pet
adoptions during Covid-19, with 16% of Gen Z
respondents, 13% of millennials and 3% of baby boomers
adopting a new pet during the pandemic
8
.
Generally, pet ownership is likely to be higher
in families with young children, where people
live primarily in free-standing properties, in
rural areas, and in younger age groups
9
.
Areas with these demographic profiles are
likely to place additional pressure on AMS
teams.
In the UK there has been an extreme post
Covid-19 surrender of pets
10
. The Scottish
SPCA reports a 103% and 151% increase in
surrenders for dogs and cats respectively.
Similar trends have been reported in the
Australian media, however anecdotal
feedback from shelters indicates this has not occurred at the time of the writing of the DAMP.
5 Pets in Australia; A National Survey of Pets and People, p6
6 Pets and the Pandemic a Social Research of Pets and People in the COVID-19 Era
7 www.lifescienceleader.com/doc/increased-pet-ownership-during-covid-shows-need-for-animal-health-innovations
8 https://todaysveterinarybusiness.com/pets-appa-survey-covid/
9 Pets in Australia; A National Survey of Pets and People, p6
10 Shelters 'at capacity' with unwanted lockdown pets; www.bbc.com/news/uk-scotland-56546206
Table 2 – Pet ownership increases in
Australia post Covid-19
% of households
2019 2021 Difference
Dogs
40
47
+7%
Cats
27
30
+3%
Birds
9
14
+5%
Fish
11
13
+2%
Table 3 - What Pet Survey respondents say about their
pets
Statement
% of
respondents
Pets are an important part of my family
99% (92%)
It is important for me to have an animal
in my life
98% (80%)
My pets give me great comfort in times
of need
98% (76%)
My pet is important because they give
me unconditional affection
97% (65%)
* ‘Agree’+’Strongly' Agree’ (‘strongly agree only’ in brackets)
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5. Our priorities for the Next Four Years
This section highlights service priorities for the next four years and background information relating to
service needs. Service priorities may change over the life of the DAMP, particularly in response to
changing community, animal management service, and other council service demands.
5.1. Service Overview and Staff Training
5.1.1. Service Objectives
A professional and well-integrated service team that has the skills, knowledge and capacity to
respond to current and changing service needs.
A service that embraces and encourages best practise and collaborative partnerships.
5.1.2. Background Information
The Animal Management Unit is part of the City
Compliance Department and the City Development
Directorate.
There are 5 Effective Full Time (EFT) staff dedicated
solely to the day-to-day operations of the service
including:
1 Compliance Co-ordinator who oversees all the
compliance functions of council including those
relating to the Animal Management unit
1 Senior Animal Management Officer (also carries
out Ranger duties)
3 Rangers (full time) who respond to customer
service requests and complaints, patrol the municipality including recreational spaces, and to
respond other service and community education activities
1 Administrative Support Officer (fulltime)
The Lost Dogs home located in North Melbourne provides council’s pound services. Council has a
small animal holding facility for lost cats and dogs from which pets are transferred daily to the Lost
Dogs Home.
Animal Management staff endeavour to return lost pets directly to the owner when appropriate
arrangements can be made. Feedback provided to council and survey feedback highlights
challenges associated with the pound service being located at a distance from the municipality
and opening hours that are particularly inconvenient for people who work.
Of survey respondents who have had a need to access the pound service, 55% stated the pound is
reasonably accessible and 45% stated it is not. Council acknowledges community feedback relating
to the distance and opening hours associated with the current pound service and will review these
arrangements over the term of the DAMP.
Training and education requirements of the team are reviewed annually. This ensures staff have the
knowledge and expertise to deal with service needs. The compliance function of the service is under
increasing pressure in relation to stray cats, complaints about barking dogs, dog attacks and
‘rushes’; the control of dogs in public places; park patrols; and ensuring general legislative
compliance. This significantly impacts the team’s ability to develop and implement proactive
initiatives in conjunction with potential project partners.
Similarly, anecdotal information
11
indicates that many LGAs, are struggling with workloads and
increasing community expectations of AMS teams particularly in relation to:
enforcement of dog control orders/poorly controlled dogs in public places
conflict between dogs off-leash and other open space activities
dog litter
a lack of resources to enable AMS to proactively engage with peak organisations and
community groups to address priority service issues
low compliance with registration requirements for cats and dogs.
11 Research by LMH Consulting 2018, 2021 for the preparation of DAMPs
Survey respondents say:
Council animal management staff are
helpful and courteous (78%)
Staff care about the welfare of animals
(77%)
Council understands and recognises the
importance and value of pets (72%)
There should be a pound service closer
to Brimbank (86%)
Ref: Pet Survey, 2021 (Respondents who
‘Agree/Strongly Agree’)

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The DAMP has identified the limited opportunities through which council staff can engage
proactively with the community and via a public relations/partnership approach rather than a
regulatory approach. This severely restricts opportunities to build strong community partnerships that
in turn will expand the impact of council’s team.
The DAMP has identified the opportunity for enhanced integration of the service with other council
service areas, particularly in relation to pets and safety in the home (e.g. dog bites and attacks),
communication with CALD communities (e.g. culture-specific education material and information),
planning and provision of off-leash areas, and support for vulnerable pet owners (e.g. domestic
violence and the homeless).
AMS is not resourced to address the above community health and wellbeing and social support
issues. It is only with this whole-of-council approach that these matters can be addressed.
5.1.3. Actions to Address DAMP Findings
Proposed Actions – Service Overview and Staff Training
Year of Plan
1. Review staff training/education requirements and industry networking opportunities
Annual
2. In conjunction with the Lost Dogs Home, consider opportunities to enhance access
for residents needing to collect lost/stray dogs
Yr 2
3. Review animal holding facility and pound service requirements
Yr 3
4. Review service procedures to identify:
procedures that need to be reviewed/refined
additional procedures that need to be documented
Annual
5. Conduct annual briefing of/workshops with other council departments to:
enhance the understanding of the scope and changing nature of AMS service
demands
strengthen integrated service planning and delivery protocols and relationships.
Yrs 1 & 3
6. Prepare a Communication and Community Engagement Plan that considers
opportunities to:
to increase the profile of the Animal Management Service via selected media
channels, particularly in relation to partnerships, proactive initiatives in the
community and profiling of positive desired pet owner attributes and behaviours
increase the channels through which key pet related matters and opportunities
are communicated
optimise the reach of communications (i.e. broader reach than one-on-one only
communications)
Yr 2
5.2. Responsible Pet Ownership
5.2.1. Service Objective
To enhance information available via council outlets that communicates specific requirements
relating to pet owner responsibilities.
5.2.2. Background Information
Council recognises that responsible pet ownership commences well prior to adopting a pet. This is
particularly important when deciding on the type, breed and temperament of the pet most suited to
the family and accommodation environment. It also requires:
a clear understanding of the likely lifetime costs associated with owning a pet including food,
medication and veterinary costs, boarding/holiday care
a commitment to caring for and interacting with the pet on a regular basis
Once a pet is adopted, council expects pet owners will comply with all state government and
council requirements so that:
all cats and dogs are registered and microchipped
pets are desexed as required
pets are secured safely within household boundaries
dogs do not cause a disturbance by inappropriate levels of barking
dog owners comply with dog on-leash requirements and dog control orders.

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All the recommendations in the DAMP are aimed at optimising outcomes relating to the care and
management of cats and dogs. However, the DAMP recognises the need for targeted information
and engagement in areas where the issues are more complex and significant.
Council acknowledges that the interpretation of the term ‘responsible pet owner’ can differ
significantly across the community, depending on a range of cultural and socio-economic factors
12
.
This is particularly apparent among different cultural groups that have varied attitudes relating to the
care/management of pets, and in some cases where there is fear because of past experiences with
animals, dogs in particular. Consultation for the DAMP identified opportunities for AMS to work with
other service areas to enhance information to people from CALD communities.
The AMS team works with a number of community-based groups and peak
organisations/associations such as Alley Cats, the National Desexing Network and Multilingual
CatEducational
13
. The team aims to expand and optimise engagement with partnership networks
over the life of the DAMP.
5.2.3. Actions to Address DAMP Findings
Proposed Actions – Responsible Pet Ownership
Year of Plan
7. Review all pet owner information available via council’s website and determine
opportunities to enhance and/or expand information:
in response to service priorities identified in the DAMP
to enhance interaction/connection with the pet owning community
Yr 3
8. Investigate opportunities to connect with different cultural groups in relation to the
care and management of pets. This may include consideration of:
presentations by AMS at community forums organised by other council
departments
breaking down messaging relating to the requirements of ‘responsible pet
ownership’ rather than generic/non-specific information (e.g. dog control, cat
confinement)
information translated into other languages
culturally specific programs.
Yrs 2-4
9. Consider opportunities to connect with cat and dog owners via community run
events. Involvement may include:
free/low-cost microchipping
information sessions
dog obedience displays.
Yrs 3/4
5.3. Overpopulation and Euthanasia of Pets
5.3.1. Service Objectives
To have in place an ongoing strategy that:
minimises the number of pets, in particular cats entering the pound and shelter system
involves effective and productive relationships with relevant peak associations,
veterinarians, rescue groups/shelters, adjoining LGAs etc.
is founded on best practice and scientifically sound strategies
effectively engages with target populations.
5.3.2. Background Information
Council recognises the animal and human toll associated with excess populations of pets, in
particular the high euthanasia rates of cats. Research demonstrates that the issues associated with
policy and practices relating to the management of cats is complex and will arouse diverse opinions
and sentiment. Remedies often focus on resolving the immediate concern (e.g. removal of a cat
colony, trapping of uncontained cats).
12 The Responsible Dog Owner: The Construction of Responsibility; Anthrozoos: A Multidisciplinary Journal of The Interactions of
People & Animals 32(5):631-646; September 2019; C. Westgarth
13 https://multilingualcateducational.weebly.com/about.html
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2021-2025 Domestic Animal Management Plan
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Research
14
has demonstrated that low level culling of cat colonies/populations does not lead to a
decrease, but rather an increase in unowned cat numbers. As a result, these methods are unlikely to
impact outcomes for wildlife, spread of disease or public and cat health outcomes. To achieve a
decrease in unowned cat populations requires and estimated 30-50%of the population to be
trapped and culled every 6 months for at least 10 years. This strategy has resourcing and potential
public relations implications for council.
Research undertaken in the US reinforces the need for targeted interventions that use GIS tracking of
complaints and known populations of stray cats to determine localities/neighbourhoods for targeting
and to monitor program effectiveness.
15
The reduction of stray and semi-owned cat numbers and associated complaints will be a key focus
for AMS over the term of the DAMP.
The number of cats impounded has decreased from a high of 2,605 in 2018/19 to 2,120 in 2021. In
2021 the number of cats returned to an owner was 96 or 4.5% of impounded cats. The number of
cats rehomed has fluctuated from a low of 200 (15% of impounded cats) in 2019/20 to a high, of 888
(79% of impounded cats in 2021 according to LDH
16
reports.
The number of cats euthanised has decreased between 2018/19 to 2020/21from 1,578 to 1,118 or
53% of impounded cats. However, this data does not include cats euthanised because of disease or
poor temperament.
It cannot be assumed the decrease in cats entering the pound is a true indication of the number
cats being surrendered. Over recent years there has been a proliferation of rescue groups through
which an increasing number of cats are being surrendered and rehomed.
As a result, volunteer-based rescue groups are financially under resourced and volunteers suffer high
burn-out because of the emotional and financial cost associated with fostering animals. Foster
groups are generally not funded by LGAs.
It is estimated that 10-20% of people are likely to
feed a cat they ‘did not own’, and that only 20% of
these semi-owned cats are likely to be desexed.
This compares to owned cats at 80-90% of fully
owned cats being desexed.
17
However, in lower
socio-economic areas cats only 50%of cats are
estimated to be desexed compared to more
advantaged areas where 90% are estimated to be
desexed.
18
Over 20% of Brimbank Pet Survey respondents said they currently feed a stray cat or have in the past,
and 76% of respondents stated they would be more likely to take a stray cat to the pound if they
knew it would not be euthanised. Eighty-five percent of respondents would like to better understand
the strategies to reduce the number of stray cats
A proactive and fully integrated approach to managing ‘stray’ and ‘semi-owned’ cat populations
can result in the following benefits:
reduced costs associated with the collection, rehoming and or euthanising of cats
fewer cat nuisance complaints to council
a decrease in the number of cats entering pounds, shelters and a decrease euthanasia rates
fewer stray cats that suffer poor health and from disease
reduced impact on native wildlife
reduction in stress suffered by professionals and volunteers associated with euthanising and
rehoming of animals
19
As part of the program to reduce stray cat numbers, council will continue to involve mobile desexing
programs, implement low cost desexing initiatives associated with the National Desexing Network
14 Identifying Best Practice Domestic Cat Management in Australia, RSPCA, 2018, p44
15 Based on the number complaints, reduction in intakes at shelters/pounds, increase in sterilisation levels of cats and dogs
taken in by pounds/shelters etc.
16 Lost Dogs Home
17 Managing Cats Humanely and Scientifically to Reduce Cats, Wildlife Predation and Costs, J. Rand; G2Z Summit
18 www.alleycat.org/resources/new-scientific-study-finds-vast-majority-of-pet-cats-are-neutered/
19 www.psychologytoday.com/au/blog/all-dogs-go-heaven/201310/animal-euthanasia-and-traumatic-stress
Percentage of Pet Survey respondents who:
feed a stray cat or have in the past (26%)
have adopted a stray cat and had it
desexed (31%)
would like more information about the
management of stray cat populations (85%)
Ref: Pet Survey, 2021
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2021-2025 Domestic Animal Management Plan
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and the Community Cat Program
20
. In addition, council will work with relevant professional and
community-based organisations to:
optimise opportunities to address matters associated with the stray and semi-owned cat
populations
encourage a greater participation by local vets in juvenile desexing cat desexing programs
encourage appropriate community-based desexing initiatives
encourage people who feed stray cats to take full responsibility for cats they currently care for
distribute information that helps correct perceptions that cats need to be outside and/or be
able to wander.
Research
21
warns against using the term ‘feral’ when referring to ‘stray’ and ‘semi-owned’ cats
because it isolates residents who are feeding and caring for stray cats. Most of the cats cared for in
this way do not exhibit ‘feral’ behaviours. As a result, these residents are unlikely to associate the cat
they are caring for as ‘feral’ or identify their care of these cats as problematic.
It is important that the total number of cats impounded be documented, including those classified
as ‘feral’. This will provide a more comprehensive understanding of the scope of the issues AMS staff
are having to address.
5.3.3. Actions to Address DAMP Findings
Proposed Actions – Overpopulation and Euthanasia of Pets
Year of Plan
10. Consider promotional/educational information that:
informs the community of the negative animal welfare outcomes associated
with feeding semi-owned/stray cats
encourage the full ownership/adoption of semi-owned/stray cats.
Yr 2
11. Work with LDH to ensure the following information is collected. This will identify areas
that can be targeted to address specific issues/needs:
Intake information e.g.
intake type e.g. ranger pick-up, surrender, finder stray, trapped, involved in
incident
address where animal came from/was collected from
if registered and microchipped at time of intake
reasons for surrender
Outgoing information e.g.
reclaimed, adopted, transferred to other facility/rescue group
if euthanised, the reason
Yr 1
12. Continue with initiatives that encourage the desexing of owned cats.
Ongoing
13. Undertake a review of the existing subsidised Brimbank Desexing Program
and associated initiatives including an analysis of current fee charges for cat
desexing. Part of this analysis will be examining the success of existing programs and
the feasibility and possibility of extending subsidised programs and consideration of
providing a free service to the community.
Yr 1
14. Evaluate the effectiveness of cat curfews during the term of the DAMP 2021-2025 by
benchmarking other Councils who have had long term similar controls and also
Councils who have recently introduced a cat Curfew within their Municipalities.
Ongoing
15. Investigate the use of GIS to plot and identify hot spots relating to cat complaints,
known colonies, requests for traps, and target strategies (by location) to reduce
stray cat numbers to these locations (e.g. neighbourhoods/ industrial and school
sites)
Yrs 2
16. Consider working with other western region LGAs to optimise resources and
partnerships that are aimed at minimising populations of semi-owned and stray cat
populations with a focus on:
shared messaging and educational information, including information in
languages other than English (e.g. messaging needs to communicate a
balanced perspective in order to optimise engagement with residents)
joint desexing initiatives and promotion of the need/benefit of desexing
encouragement of juvenile desexing of cats and involvement of veterinarians
Yr 2
20 https://petwelfare.org.au/community-cat-program
21 Managing Cats Humanely and Scientifically to Reduce Cats, Wildlife Predation and Costs, J. Rand
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2021-2025 Domestic Animal Management Plan
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Proposed Actions – Overpopulation and Euthanasia of Pets
Year of Plan
involves peak sector organisations, community-based, research institutions
is informed by scientifically based research.
5.4. Registration and Identification of Pets
5.4.1. Service Objective
Cat and dog registrations that reflect industry estimations of actual likely ownership.
5.4.2. Background Information
Council’s database has 13,878 dogs
and 5,163 cats registered to
Brimbank residents. This is an
increase of 4,143 or 43% on 2017
registrations for dogs and 1,953 or a
60% increase for cats.
Animal Medicines Australia (AMA)
data indicates there is likely to be
significantly more dogs and cats
residing in Brimbank than are on
council’s registration database. Prior
to Covid-19 AMA
22
estimations put
likely dog and cat ownership at 28,826 and 20,269 respectively.
If AMA estimations are applied to estimated 2026 household numbers, then there is likely to be in
excess of 32,000 dogs and 22,000 cats residing in Brimbank at that time. If Covid-19 pet ownership
rates identified by the AMA are accurate there could be an additional 9% of households in Australia
with pets
23
.
Anecdotal and survey feedback indicates that non-compliance with pet registration requirements is
an industry wide issue and needs to be addressed as such. This in part explains why most AMS teams
do not have capacity to proactively address issues and are increasingly struggling to address
compliance obligations.
The funding of targeted doorknocks and random checking of registrations at off-leash areas for a
trial period of time will help council identify the likely level of compliance with registration
requirements.
Research demonstrates that changing public perceptions and behaviour is complex and strategies
traditionally employed by the local government sector (including punitive measures) will not
succeed in achieving behaviour change.
24
Given many LGAs report a high level of non
compliance with registration legislation, collaboration via peak associations such as the MAV could
be considered.
5.4.3. Actions to Address DAMP Findings
Proposed Actions – Registration and Identification of Pets
Year of Plan
17. Continue to cross-reference industry micro-chip databases with council’s cat and
dog registration databases
Ongoing
18. Conduct targeted door-knock checks for compliance with cat and dog
registrations
Yrs 1 & 3
19. Consider:
conducting 2-yearly random door knocks to check on cat and dog registrations
Yrs 2 & 4
22 Based on 1.3 dogs for 40% of households and 1.4 cats for 27% of households, pgs. 6&9; Pets in Australia; Animal Medicines
Australia
23 Pets and the Pandemic a Social Research of Pets and People in the COVID-19 Era
24 Changing Behaviour: A Public Policy Perspective; Australian Public Service Commission; Lynelle Briggs, Australian Public
Service Commissioner
Table 4 – Cat and Dog Registrations
2017/18 2018/19 2019/20 2020/21
Dog registrations
9,735 10,527 8,088 13,878
Likely actual dog
ownership (AMA)
28,826
Cat registrations
3,210 3,479 2,913 5,163
Likely actual cat
ownership (AMA)
20,269
Ref: AMA estimations of 60% of households owning at least 1 cat or dog
with 40% owning at least one dog and 27% at least one cat

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2021-2025 Domestic Animal Management Plan
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Proposed Actions – Registration and Identification of Pets
Year of Plan
conducting random annual checks of registration at dog off-leash areas and
on-leash sites popular with dog owners
20. Map cat and dog ownership on council’s GIS system to identify areas of low
registration (compared to industry estimations of ownership) and target as part of
annual door knock.
Yr 2-4
21. Advocate to the MAV, regional LGA networks and peak associations to develop
and trial a model program aimed at enhancing perceptions and behaviours
relating to cat and dog registrations
Yr 4
5.5. Nuisance Issues
5.5.1. Service Objectives
To reduce complaints (per household/per head of population), relating to:
barking dogs
dog litter
dogs not contained on their property
the control and behaviour of dogs in public places.
5.5.2. Background Information
It is important that pet owners understand their obligations relating to the care of their pets, and
ensuring that they do not adversely impact on neighbourhood amenity and the peaceful use of
public places.
In 2020/21 complaints relating to dogs accounted for 44% of all cat and dog related complaints. This
is a 9% decrease on the previous 2 years during which complaints about dogs accounted for 54% of
all cat and dog complaints.
However, this decrease has to be understood in relation to the Covid-19 pandemic which has
changed the nature of complaints relating to dogs across the local government sector.
25
Some LGAs
have reported increases in barking dog complaints during these periods while others report a
decrease in these complaints. Similarly with dog attacks and complaints relating to dogs not
contained on properties.
For Brimbank, there has been a decrease in complaints relating to dogs not contained to their
property, nuisance behaviours and barking dogs during 2020/21 when the impacts of Covid-19
where most significant. Data that indicates a decrease or increase during this period needs to be
interpreted cautiously and not necessarily viewed as a result of effective intervention programs.
Pet Survey responses also indicate a decrease in complaints about dogs wandering off their property
and barking dogs. However, 22% of respondents stated that barking dogs and 19% dogs wandering
were currently issues for them. In addition, 57% of respondents identified dogs barking at them
through front fences as problematic.
In the 3 years preceding Covid-19 impacts, the largest number of complaints related to dogs. In
particular to nuisance behaviours (38.3% of complaints), wandering dogs (8% of complaints) and
barking dogs (6.2% of complaints).
Consistent with survey results from other LGAs, Brimbank survey respondents identify dog litter as their
most significant grievance involving dogs. Eighty-six percent of respondents identify this as a current
issue and/or an issue in the past. The lack of compliance with dog control orders and a lack of
courtesy by dog owners is identified as an issue by nearly 50% of survey respondents.
Research indicates that at least 60%
26
of dog owners do not always pick up their dog’s litter and 9%
never pick it up. Areas where dogs are off the leash, whether legitimately or not, and lower profile
sites such as trails incur more dog litter than do more popular and high-profile sites. There is a
significant population of dog owners who do not associate the privilege of being able to walk their
dog in a public place with their civic responsibility to pick up dog litter.
25 Anecdotal and reported information from LGAs, LMH Consulting 2021 DAMP research
26 Dogs in Parks; Managing the Waste, Nov 2018; R. Dolesh; LMH Pet Surveys, 2018; Dirty Dog Study, Milbemax 2013

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2021-2025 Domestic Animal Management Plan
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This is supported by surveys
27
of dog owners who say they are more likely to pick up their dog’s litter if
there are other people around, have someone with them.
Research demonstrates that people who walk their dog on a leash are 10%
28
more likely to pick up
litter, and the provision of more bins would encourage dog owners to appropriately dispose of litter.
A trial research project in the USA concludes that behaviour change in relation to dog litter can only
be successfully addressed via:
community-led strategies that involve school-aged children
strong partnerships between community agencies and organisations.
29
Nuisance matters associated with the behaviour and control of dogs in public places is addressed in
section 5.9.
Over 56% of complaints received by council in 2020/21 related to cats. This was the first time in the
last 4 years that complaints relating to cats exceeded those relating to dogs. Complaints involving
cats has fluctuated over the last 4 years from a low of 1,473 in 2017/18 to a high of 2,063 in 2020/21.
The majority of these complaints relate to stray and unowned cats. Therefore any strategies aimed at
reducing complaints relating to unowned cats should be:
part of an overall plan that includes strategies that target the discrete cat populations (e.g.
unowned, semi-owned, fully owned and feral cat populations)
well aligned to strategies to reduce the stray and semi-owned cat populations
well aligned to increasing rates of desexing of ‘owned cats’.
Nuisance issues relating to cats is addressed in section 5.3 (Overpopulation and Euthanasia of Pets).
5.5.3. Actions to Address DAMP Findings
Proposed Actions – Nuisance Matters
Yr of Plan
22. Review information available via council outlets (web site, services centres,
Facebook etc.) that informs owners of:
problematic environments/situations that are likely to trigger excessive barking
strategies to address dogs that bark excessively
type and availability of assistance/resources (e.g. printed information, local dog
behaviourists etc.)
Yrs 2/3
Refer also actions in Section 5.3 Over Population and Euthanasia of Pets
5.6. Dog Bites, and Attacks
5.6.1. Service Objectives
To minimise the incidence of dog bites, attacks and rushes as a proportion of the population
To provide and promote information:
that clearly defines the difference between a ‘dog rush’ and a ‘dog attack’
promotes safe behaviours around dogs in the home and in public places.
5.6.2. Background Information
Council recognises the need to create awareness of safe practices and behaviours around dogs,
particularly in and around the home where most dog attacks and bites occur
30
. Children are
significantly more likely to incur serious dog bites, because they are more likely to be bitten on the
upper body
31
.
Most dog bites and attacks on children are triggered by
natural childlike behaviour that can be confronting to
dogs (e.g. flaying of arms, squeals, sudden movement)
and approaching a dog when it is feeding. Generally,
27 LMH/P4P DAMP surveys, 2018-2021
28 Final Report: Dog Guardians’ Perceptions and Behaviors Related to the Disposal of Pet Waste in City of Boulder Open
Space and Mountain Parks, A. Blenderman, B. Derrick et al, 2018
29 Dogs in Parks; Managing the Waste, R. Dolesh, Nov 2018
30 The Australian Veterinary Association identifies that 73%-81% of dog attacks/bites occur in the home environment
31 Australian Veterinary Association; Dangerous Dogs – A Sensible Solution
A dog’s tendency to bite/attack is linked
to heredity, a lack socialisation and
training, poor health, and the behaviour
of the victim.
Ref: Dangerous Dogs – A Sensible Solution,
AVA

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2021-2025 Domestic Animal Management Plan
16
the victim is familiar with the dog (i.e. the family dog or friend’s dog) and bites/attacks on children
occur when there is no-one supervising the child when around the dog.
The Australian RSPCA, the AVA, highlight the need to focus on strategies where incidents are most
likely to occur and on community-based initiatives. Currently most strategies are aimed at the public
environment when incidents, particularly serious ones, are most likely to occur in or near the home
environment.
32
In view of these findings, council identifies the need for a primary focus on increasing owner and
community understanding of the:
nature of dogs and the predisposition of any dog to bite or attack given the circumstances
triggers that might cause a dog to bite or attack
need to supervise children when around dogs, particularly in the home environment
importance of not approaching a dog uninvited when in a public place (risk management
and curtesy)
need to train and socialise dogs when they are puppies and again when they are mature
the need for community-based initiatives.
A significant number of complaints reported by residents as ‘dog attacks’ are later identified as ‘dog
rushes’ when investigated. However, it is still a reportable and punishable offence if owners do not
prevent their dogs from rushing at other people and/or dogs. A dog that is reported for rushing can
be declared as a ‘menacing dog’.
The prevalence of dog attacks and rushing are likely to be significantly higher than are denoted in
council’s complaints records because many incidents go unreported.
5.6.3. Actions to Address DAMP Findings
32 Australian and NZ Journal of Public Health; The Incidence of Public Sector Hospitalisations Due to Dog Bites in Australia
2001–2013, 16 July 2017
Proposed Actions – Dog Bites and Attacks
Year of Plan
23. Review the information relating to dog attacks and bites that is currently available
via council channels (e.g. website, Facebook, editorials, pre-schools, event days),
and how the information is provided/promoted in order to optimise strategies to
prevent dog bites and attacks.
Consideration can be given to information that targets improved understanding
of:
supervision of children when around dogs and how children’s behaviour can
trigger unwanted reactions by dogs
appropriate behaviour/approaches to dogs when in public places
dog control Orders.
Yrs 2-3
24. Consider the translation of key ‘safe behaviours around dogs’ (in the home and
public environments) messages into relevant languages for parents/carers of
children
Yr 2-3
25. Work with council’s Communications & Community support unit’s to identify
opportunities to enhance communication of key pet safety messages to CALD
communities and develop a plan for engagement and communication
opportunities.
Yr 1
26. Encourage pre-schools and schools to participate in the Victorian State
government programs:
Pet Town learning tool
We Are Family program
Kindergarten Program
Primary School Program
Yrs 1-4

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2021-2025 Domestic Animal Management Plan
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5.7. Dangerous, Menacing, and Restricted Breed Dogs
5.7.1. Service Objectives
Increased information highlighting dog behaviour that can result in dogs being ‘declared’
To ensure owners of dangerous, menacing and restricted breed dogs:
are aware of their obligations
comply with all legislated requirements for the keeping of these animals.
5.7.2. Background Information
Council does not have any restricted breed dogs on its registration database and discourages
ownership of these dogs in line with Victorian State Government ‘breed specific’ legislation (BSL)
introduced in 2005.
Council can declare a dog as a ‘menacing’ if the dog has ‘rushed’ at a person or animal or inflicted
a non-serious bite injury to either. Council has the authority to put in place leashing and muzzling
measures for dogs that are declared as ‘menacing’. If a dog incurs 2 ‘menacing dog’ violations the
dog can then be declared as a ‘dangerous dog’. In addition, a dog that is trained as a guard dog is
automatically declared as a ‘dangerous dog’.
Council recognises the need to increase inspections of industrial sites/precincts to ensure
compliance with regulations relating to guard dogs.
Any dog has a predisposition to anti-social and menacing dog behaviours depending on
environmental, social and temperament triggers. As a result, council reinforces the need for owners
to appropriately educate their dogs, be consistent with expectations about behaviour and actively
supervise their dog in public places. This minimises the likelihood of a dog attracting menacing and
declared dog violations.
5.7.3. Actions to Address DAMP Findings
Proposed Actions – Dangerous, Menacing, and Restricted Breed Dogs
Year of Plan
27. Continue with program of inspections for industrial areas/precincts for compliance
with guard dog registration requirements
Ongoing
Refer also recommendations in section 5.6 – Dog Bites and Attacks
As per section
5.6
5.8. Domestic Animal Businesses
5.8.1. Service Objective
To ensure that all Domestic Animal Businesses (DABS):
comply with registration requirements and with
relevant Codes of Practice
are aware of support resources available through
council and Agriculture Victoria.
5.8.2. Background Information
All Domestic Animal Businesses must be registered with
council, and council is required to inspect DABs annually to
ensure they comply with legislation and Codes of Practice.
Council works closely with DABs to assist them to understand
their obligations and to offer advice and support
In Brimbank there are 5 Domestic Animal Businesses.
5.8.3. Actions to Address DAMP Findings
Proposed Actions – Domestic Animal Businesses
Year of Plan
28. Carry out a desktop search for DABs that may not be aware of their obligations to
register with council and support their registration process
Ongoing
29. Review information for and about DABs available via council sources to ensure
information is current and accessible
Yr 3
Categories of Domestic Animal
Businesses (DABs) that must be
registered with council:
Cat and/or dog breeders. This
excludes ‘micro breeders’ and
‘recreational breeders’ who are
members of a relevant
organisation
Dog training enterprises/facilities
Pet shops that sell animals
Animal shelters/adoption facilities
Animal pounds

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2021-2025 Domestic Animal Management Plan
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5.9. Control of Dogs in Public Places
5.9.1. Service Objective
To increase compliance of dog owners with on and off-leash regulations as measured by bi
annual community surveys and random site observations and interventions by AMS staff.
5.9.2. Background Information
In line with survey results from other LGAs, Pet Survey respondents express frustration with dogs being
off-leash in on-leash areas (71% of survey respondents), and the lack of control dog owners have or
are prepared to exert over their dogs (60% of survey respondents). Rude and aggressive dog owners
is or has been an issue for over 62% of survey respondents.
Sixty-nine percent of Pet Survey respondents are dog owners. This demonstrates that a significant
proportion of dog owners are likely to be as concerned with owner behaviour when approached
about their:
dog’s behaviour
lack of control over their dog or lack of will to control their dog.
Council’s Order relating to dog control does not define the term ‘effective control’ which can be,
and often is, interpreted broadly. This leaves expectations open to debate and makes it difficult for
AMS staff to enforce the dog control Order. The DAMP recommends that the term ‘effective control’
be defined more explicitly and includes requirements/expectations pertaining to:
maximum distance allowable between owner and dog (50 metres recommended)
dogs being within unobstructed sight of their dog at all times
the immediacy of a dog’s response to recall commands
not letting dogs annoy other people or dogs
owners actively monitoring/supervising their dogs.
Complaints referred to council are unlikely to reflect the extent of community frustration in relation to
compliance with on-leash and dog control regulations. Anecdotal feedback from surveys
33
establishes a low level of community satisfaction across the local government sector in relation to the
monitoring of on-leash regulations. Similarly this research highlights the increasing defensiveness of a
significant population of dog owners in relation to dog litter, un-leashed dogs and unwanted
approaches by their dogs.
Responsive and responsible dog owners are
concerned that this is reflecting poorly on them and
may lead to restricted access to open space areas
for dog owners who do the right thing.
There has been a proliferation of commentary and
discussion on the internet and social media sites in
relation to dog control and dog owner behaviour,
indicating increasing tension between less
responsible dog owners and other members of the
public.
Similar to other LGAs council’s AMS team does not
have the capacity to increase random patrols of on
and off-leash areas to:
monitor for compliance
deal with the issues through effective and proactive public relations and behaviour change
programs.
Research demonstrates there is likely to be in excess of 75-85%
34
of dog owners who have not taken
their adult dog to training or obedience classes, and most training of the family dog has only
involved one member of the family. This indicates the likely high level of dogs and dog walkers who
have not attended formal/professional training and socialisation programs with their adult dog.
33 Written comments via LMH Consulting/P4P surveys 2018-2021
34 2021-2022 APPA National Pet Owners Survey
Current and/or past issues for residents
involving dogs:
Owners not picking up dog litter (86%)
Owners letting dogs off the leash in on
leash areas (71%)
Owners letting their dog annoy other
dogs (63%)
Owners letting their dog annoy other
people (56%)
Rude and aggressive dog owners (62%)
Ref: Pet Survey, 2021 (Respondents who state as
a current and/or past issue)

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2021-2025 Domestic Animal Management Plan
19
Eighty-five percent of Pet Survey respondents believe dogs can be trained to immediate recall if the
owner puts in the appropriate time and effort. Even so, 38% state their dog does not immediately
respond to their recall commands and 71% state there are occasions when their dog has not
responded to their recall commands.
35
Fifty-seven percent of survey respondents are interested in
knowing more about dog obedience and education opportunities they can attend.
The AMS team will investigate opportunities to incorporate promotion and educational information
available through the Lost Dogs Home and onsite training programs offered through the
organisation.
5.9.3. Actions to Address DAMP Findings
Proposed Actions – Control of Dogs in Public Places
Year of Plan
30. Investigate information and programs available in partnership with the Lost Dogs
Home in relation to training and education initiatives offered by the organisation
Yr 3
31. Investigate opportunities with the Lost Dogs Home and professional dog trainers/
educators for a program of low or subsidised dog training/education initiatives
Yr 4
Refer also recommendations in section 5.2 Responsible Pet Ownership in relation to
targeted messaging strategies about dog control requirements
5.10. Open Space Planning
5.10.1. Service Objectives
A whole-of-council and integrated approach to the planning and management of relevant public
open space to ensure:
the knowledge, expertise and service delivery requirements of AMS are incorporated and
appropriately addressed and planning is undertaken in line with best practice guidelines
open space planning relating to dog owners and dogs is undertaken with a full understanding
of relevant existing service delivery capacity and demands
to ensure AMS/council has the future capacity to deliver in line with service level expectation
to ensure the needs of people who do not want to interact with dogs are addressed
5.10.2. Background Information
Council’s Open Space and Playground Policy and Plan does not currently make reference to
provision requirements relating to dog owners/dogs.
It is essential that AMS is involved in the planning for and siting of off-leash areas (unfenced, partially
fenced or fully-fenced). This will ensure that off-leash area boundaries are well defined, sites can be
effectively monitored for compliance, and adequacy of buffers between dog of-leash and other
parkland activities. Research for the DAMP identifies the need to review the boundaries of some off
leash areas and to consider alternative provision options in some areas.
In terms of fenced off-leash areas, involvement by AMS will ensure that risk management strategies
to help manage dog behaviour and encourage active supervision by owners are incorporated. A
whole-of-council approach will also ensure that ongoing management and maintenance
requirements are identified and relevant resources allocated.
There has been a proliferation of fenced off-leash areas
designed without the involvement of AMS teams or an
understanding of dog and human behaviour in these
environments.
Research indicates that requests for the fencing of off
leash areas most commonly come from owners of dogs
who cannot/will not control their dogs in line with dog
control Orders. Confining poorly controlled/ behaved
dogs will increase risk management implications
associated with these spaces.
The DAMP acknowledges the challenges associated with competing demands for access to open
space for sport and unstructured recreation activities such as walking and family play. Historically,
35 Brimbank Pet Survey, 2021
Brimbank Pet Survey respondents:
believe fenced off-leash areas attract
poorly controlled/behaved dogs (39%)
say they have stopped going to fenced
off-leash areas because of poorly
behaved/controlled dogs (39%). In
believe owners supervise their dogs
better in unfenced as compared to
fenced areas (46%)
Ref: Brimbank Pet Survey, 2021

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2021-2025 Domestic Animal Management Plan
20
the local government sector has not included provision for dogs off-leash in the allocation of space
for dogs off-leash.
As a result, provision is often made in and around other parkland activities, often causing conflict
because of the lack of separation between off-leash activities and other activities and sensitive
environments and lack of owner control. Similarly, there is often conflict between sporting clubs and
dog owners at some sites because of dog litter and wear and tear of surfaces.
The DAMP recognises the need to reconsider boundaries of some off-leash areas to better define
them for ease of compliance and clarity for dog owners
Dog owners in Brimbank are required to have their dog
on a lead other than on the 23 sites where dogs can be
leash free as long as the owner can control their dog in
line with the dog control Order. Eight sites are in
dedicated fenced off-leash areas.
There are also areas where dogs are not permitted either
on or off the leash. These include sensitive conservation areas and are signed as such.
A 2020 research project
36
identifies that problematic dog behaviours are a welfare issue for the dogs
concerned. It also highlights fear is due to a lack of socialisation with the urban environment and
unfamiliar people, and factors such as poor socialisation during puppyhood and infrequent
participation in training and other activities. Dogs that show fearful behaviours are also likely to be
smaller, female and under 8 years of age.
5.10.1. Actions to Address DAMP Findings
Proposed Actions – Open Space Planning
Year of Plan
32. Ensure that the review of the Open Space and Playground Plan includes
consideration of provision for dog owners/dogs
Ongoing
33. Review off-leash sites in terms of ease of identification of boundaries by the
community and for compliance monitoring
Yr 2
5.11. Vulnerable Pet Owners and Crisis Management
5.11.1. Service Objectives
Whole-of-organisation service planning that includes investigation and consideration of
specific matters relating to pet owners and their pets in times of crisis.
5.11.2. Background Information
Council recognises that gender and/or social inequity has a high correlation with personal wellbeing.
Brimbank ranks fourth lowest of the 79 LGAs in Victoria on the SEIFA Index
37
which means there is an
extremely high level of disadvantage across the municipality. In addition, residents report a
significantly lower level of wellbeing than do Victorians overall
38
.
This socio-economic and health and wellbeing environment has particular implications for vulnerable
pet owners, AMS and other council support services than has previously been documented.
AMS staff report a high incidence of animal hoarding and an increase in matters associated with
homeless pet owners.
The Australian Health Review
39
reports that mental health disorders are generally associated with
incidents of animal hoarding. Because specialist services are rarely involved in cases of animal
hoarding mental health assessment of the hoarder is seldom undertaken. As a result, hoarding will
commonly recommence after existing animals have been removed.
36 Inadequate Socialisation, Inactivity, and Urban Living Environment are Associated with Social Fearfulness in Pet Dogs,
Nature Research/Scientific Reports, J.i Puurunen, E. Hakanen et al; 2020
37 SEIFA Index Ranks areas in Australia According to Relative Socio-Economic Advantage and Disadvantage.
38 Municipal Public Health Plan
39 Mental Health of Animal Hoarders: A Study of Consecutive Cases in New South Wales; www.publish.csiro.au/AH/AH19103;
J. Snowden et al; 2019
In Brimbank there are:
23 sites where dogs can be off the lead
as long as they are controlled in line
with the dog control Order, of these
there are
8 fully fenced off-leash areas.
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2021-2025 Domestic Animal Management Plan
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Research undertaken by Latrobe University found animals subject to hoarding suffered severe
behavioural problems, disease or injury. As a result, most were unable to be rehomed after they were
removed from the property.
40
.
Reports or complaints relating to animal hoarding are generally made to council or the RSPCA.
These organisations are not equipped to deal with the mental health issues that typically underlies
these situations.
The Latrobe University report recommends that, as in the USA, multi-disciplinary teams be established
for dealing with incidents of animal hording. To do otherwise will result in repeat behaviours and poor
outcomes for the people and animals involved, including neighbours.
The Brimbank Response to Recovery Strategy reports the city has the highest rate of homelessness in
Melbourne’s west and has increase by 30% since 2011
41
. According to a UK study
42
between 5% and
24% of homeless people are likely to own pets, primarily dogs.
These animals are often the primary and often exclusive sources of physical, psychological, and
social support to their owners, and often instigate contact with the wider community. However, they
can also be the reason the owner continues to be homeless because of a lack of pet friendly
accommodation. Unlike animals associated with hoarders, pets of the homeless are likely to be
cared for similarly to dogs in the wider community.
The document Preventing Violence Together
43
sets out
the plan for addressing issues relating to domestic
violence in the western region of Melbourne. Research
confirms a high correlation between socio-economic
disadvantage and domestic violence.
44
This is consistent
with trends in Brimbank, which has a high level of
disadvantage and the highest incidence of domestic
violence in the region.
45
The National Coalition Against Domestic Violence (NCADV)
46
reports that only 12% of domestic
violence programs can accommodate pets, and 40% of domestic violence victims are unable to
escape their abusers because they cannot access accommodation with/for their pets.
Accommodation that does provide for pets generally does so on a short-term basis only.
Over 52% of women are likely to delay leaving a domestic violence situation because they fear for
the safety of their pets.
47
Council recognises the need to ensure prevention and support plans
address the specific needs of pet owners in these situations.
In line with Victorian State Government legislation, LGAs are responsible for facilitating the
preparation of Emergency Management Plans. In addition, local government is responsible for
defined functions relating to the care and management of animals during and immediately
following times of emergency
48
. These responsibilities include:
the accommodation of lost and displaced animals, including those presenting at relief centres
provision of food and water
collection/storing of food and donated goods
attending to emergency animal welfare needs
co-ordination of post emergency recovery activities.
Council recognises the need to ensure that the Emergency Animal Management Plan for the
municipality addresses the needs of pet and animal owners in times of emergency.
40 Pets Galore: Study into Animal Hoarding; www.latrobe.edu.au/news/articles/2014/release/pets-galore-study-into-animal
hoarding
41 Brimbank Coronavirus (COVID-19) Response and Recovery Strategy,
42 Homeless People and Their Dogs: Exploring the Nature and Impact of the Human–Companion Animal Bond; L. Scanlon et
al; 2021; www.tandfonline.com/doi/full/10.1080/08927936.2021.1878683
43 Preventing Violence Together 2030;Western region strategy to prevent violence against women
44 Family, domestic and sexual violence in Australia; AIHW, 2018 /Economic Stress and Domestic Violence; Centre for
Research on Violence Against Women; Claire M. Renzetti; University of Dayton
45 Municipal Public Health Plan; 112 incidents/10,000 residents (Brimbank) / 102/10,000 residents in Western Region
46 National Coalition Against Domestic Violence, Pets and Domestic Violence; Every Home A Safe Home
47 Royal Commission into Family Violence Submission: The Link Between Domestic Violence & Animal Abuse, J. Johnson OAM
48 Victorian Emergency Animal Welfare Plan, 2019, section 8.7
Pet Survey respondents who have been
or are currently concerned about:
Animals impacted by domestic
violence or abuse – 31%
The welfare or the treatment of an
animal in their neighbourhood – 50%
Ref: Brimbank Pet Survey, 2021
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2021-2025 Domestic Animal Management Plan
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5.11.3. Actions to Address DAMP Findings
Proposed Actions – Vulnerable Pet Owners and Crisis Management
Year of Plan
34. Advocate for a whole-of-council (and external stakeholder networks) approach to
addressing matters of animal hoarding to:
ensure effective strategies that minimise reoccurrence are put in place
ensure involvement by mental health and hoarding specialists
identify collaborative partnerships with other LGAs and to optimise efficiencies of
scale and impact
Yr 4
35. Liaise with relevant council departments to optimise information about pet care
support services available in the region for people who are homeless (e.g. via not-for
profit, government agencies)
Yr 4
36. Identify staff to undertake CRAF (Common Risk Assessment Framework) or similar
training (Family Violence)
As per training
schedule
37. Explore regional partnership opportunities to advocate for the needs of pet owners
experiencing domestic violence
Yrs 2-3
38. Facilitate the preparation of an Emergency Animal Management Plan in line with
Victorian State Government requirements.
Yrs 1/2
6. Implementation and Review of the Domestic Animal Management Plan
In years 1-3 an interim review of the Domestic Animal Management Plan (DAMP) will be undertaken
In line with the requirements of the DAA. In four years a full review of the plan will be completed.
Priorities in the DAMP may be amended over the life of the plan depending on:
new or changing Animal Management service demands and the capacity of the department
to address matters over and above compliance requirements
the capacity of other departments to address relevant issues identified in the plan
opportunities to partner with community, government, educational and the business sector

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7. Appendices
Appendix 1 – The Domestic Animals Act Requirement of council
Under Section 68A of the Domestic Animals Act, every Council must prepare a Domestic Animal
Management Plan, as follows:
68A Councils to prepare Domestic Animal Management Plans
(1) Every Council must, in consultation with the Secretary (
of the Department of Primary Industries
),
prepare at 4-year intervals a
Domestic Animal Management Plan
.
(2) A
Domestic Animal Management Plan
prepared by a Council must:
(a) set out a method for evaluating whether the animal control services provided by the
Council in its municipal district are adequate to give effect to the requirements of this
Act
and the regulations; and
(b) outline programs for the training of authorised officers to ensure that they can properly
administer and enforce the requirements of this
Act
in the Council's municipal district;
and
(c) outline programs, services and strategies, which the Council intends to pursue in its
municipal district—
(i) to promote and encourage the responsible ownership of dogs and cats
(ii) to ensure that people comply with this Act, the regulations and any related
legislation
(iii) to minimise the risk of attacks by dogs on people and animals
(iv) to address any over-population and high euthanasia rates for dogs and cats
(v) to encourage the registration and identification of dogs and cats
(vi) to minimise the potential for dogs and cats to create a nuisance
(vii) to effectively identify all dangerous dogs, menacing dogs and restricted breed dogs
in that district and to ensure that those dogs are kept in compliance with this Act
and the regulations
(d) provide for the review of existing orders made under this Act and local laws that relate to
the Council's municipal district with a view to determining whether further orders or local
laws dealing with the management of dogs and cats in the municipal district are
desirable
(e) provide for the review of any other matters related to the management of dogs and cats
in the Council's municipal district that it thinks necessary
(f) provide for the periodic evaluation of any program, service, strategy or review outlined
under the plan.
(3) Every Council must—
(a) review its
Domestic Animal Management Plan
annually and, if appropriate, amend the
plan
(b) provide the Secretary with a copy of the plan and any amendments to the plan
(c) publish an evaluation of its implementation of the plan in its annual report.

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Appendix 2 – Key statistics
YEAR
2017/18 2018/19 2019/20
2020/21 DAMP
DEMOGRAPHICS
Resident Population
204,190
209,442
Number of households
67,009
69,522
DOGS
Number of registered dogs
9,735 10,527
8,088
13,878
Household penetration based on 40%
of h'holds owning 1.3 dogs (AMA)
36,151
Difference btw registrations and likely
actual registrations
22,273.4
Number of dangerous dogs
0
Number of desexed registered dogs
% of registered dogs
Number of impounded dogs
904
1,015
869
562
Number of impounded dogs returned
to owner
421
590
557
348
% of impounded dogs
46.6
58.1
64.1
61.9
Number of dogs rehoused
286
110
64
141
% of impounded dogs
31.6
7.4
25.1
Number of dogs euthanaised
124
110
40
44
% of impounded dogs
13.7
10.8
4.6
7.8
831.0
810.0
661.0
533.0
CATS
Number of registered cats
3,210
3,479
2,913
5,163
Household penetration based on 27%
of h'holds owning 1.4 cats (AMA)
26279
Difference btw registrations and likely
actual registrations
21116
Number of desexed registered cats
% of registered cats
Number of impounded cats
1660
2605
2269
2,120
Number of impounded cats returned
to owner
27
77
59
96
% of impounded cats
1.6
3.0
2.6
4.5
Number of cats rehoused
584
240
200
888
% of impounded cats
57.0
15.2
15.0
79.4
Number of cats euthanaised
1025
1578
1330
1118
% of impounded cats
61.7
60.6
58.6
52.7
1636
1895
1589
2102
Customer Service Requests and Complaints
Cat nuisance
1473
1822
1692
2063
% of complaints
39.0
45.0
45.6
56.3
Dog – wandering
337
330
264
176
% of complaints
8.9
8.2
7.1
4.8
Dog - nuisance
1558
1489
1368
1172
% of complaints
41.3
36.8
36.9
32.0
Dog attack
104
100
108
117
% of complaints
2.8
2.5
2.9
3.2

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YEAR
2017/18 2018/19 2019/20
2020/21 DAMP
Dog rush
54
54
61
48
% of complaints
1.4
1.3
1.6
1.3
Dog – barking
248
252
219
90
% of complaints
6.6
6.2
5.9
2.5
TOTAL
3774
4047
3712
3666

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Appendix 3 – Operational Information
1. Authorised Officer Training and Qualification Requirements
2. Animal Management Service Procedures
This section provides a summary of service procedures in place and those proposed for drafting or
review. Generally these procedures relate to services provided directly by council. In some cases
a service is provided by a service contractor (e.g. LDH). In these cases council will work with
contractors to ensure that procedures are in line with relevant legislation and codes of practice.
The table identifies when the review cycle, if the procedure is due for review or needs to be
developed.
QUALIFICATIONS AND TRAINING DEVELOPMENT
Staff Member
1
2
3
5
6
TRAINING OF AUTHORISED OFFICERS
Sen R1
R2
R3
R4
AM(C)
Cert IV Animal Control/Gov’t Reg./
Relevant Industry Experience
X
X
X
X
X
Customer Service Training/ Dealing
with Difficult Customers
Bi-annual Bi-annual Bi-annual Bi-annual Bi-annual
Aggressive Dog Handling Training
R-Yr 3
R-Yr 3 R-Yr 3 R-Yr 3
R-Yr 3
Bite Stick Training
R-Yr 2
R-Yr 2 R-Yr 2 R-Yr 2
R-Yr 2
Animal Assessment
X
X
X
X
X
Investigation/Prosecution/ Statement
Taking Training
R-Yr 2
R-Yr 2 R-Yr 2 R-Yr 2
R-Yr 2
Common Risk Assess’t Framework
(CRAF)/ Domestic Violence Training /
Mandatory reporting
R-Yr 2/3 R-Yr 2/3 R-Yr 2/3 R-Yr 2/3 R-Yr 2/3
Livestock Training
R-Yr 1
R-Yr 1
R-Yr 1
R-Yr 1
R-Yr 1
Australian Institute of Animal
Management-Annual Conference
X
G2Z Conference
X
Writing-Reports/ Procedures/General
Correspondence
Bi-annual Bi-annual Bi-annual Bi-annual Bi-annual
Manual handling
R-Yr 3
R-Yr 3 R-Yr 3
R-Yr 3
R-Yr 3
Snake identification/recognition
R-Yr 3
R-Yr 3 R-Yr 3
LEGEND: X = Completed; Yr # = Year to be completed (C)/revised (R); C=Co-ordinator; R=Ranger
ACTIONS
REVIEW CYCLE
STATUS
KEY
STAKEHOLDER
SERVICE MANAGEMENT/TRAINING
Review of Animal Management staff training
requirements in line with changing operational
requirements and council’s continuous
improvement policy
Annual
Current
BCC
Review of job descriptions
Every 2 years
Current
BCC
Difficult/aggressive customers
Complaint referral/management
Ongoing
To be reviewed BCC
IT integration
To be reviewed BCC
Review of council’s Emergency Animal
Management Plan
Every 2 years
Current
BCC
After hours
Every 2 years
To be
developed
BCC
Rangers working in isolation
Every 2 years
To be
developed
BCC
Use of management aids e.g. catchpoles
Every 2 years
To be reviewed BCC

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RESPONSIBLE PET OWNERSHIP
Lost animals
Every 2 years
Current
BCC
Animal Welfare complaints
Current
Community support e.g. domestic violence
To be prepared
Pets in the Park event
Annual
Current
BCC
Permits e.g. excess animals
Every 2 years
Current
BCC
Patrol/compliance schedules for parks/reserves
etc.
Ongoing
Current
BCC
Impounding of animals
Every 2 years
Current
BCC
Animal transport
Current
‘Dogs at large’ and issuing of warnings/
infringement notices
Every 2 years
Current
BCC
Issuing of warnings for non-compliance with Dog
Control Orders
Every 2 years
Current
BCC
OVERPOPULATION OF CATS & DOGS
Recording of animals entering pound/(LDH)
shelter from BCC area (i.e. surrendered) and
reporting against key criteria e.g. rehoming/
transfer/euthanasia
Quarterly
Current
BCC/LDH
Rescue groups – partnership protocols
Every 3 years
To be prepared BCC
REGISTRATION AND IDENTIFICATION
New registrations and registration renewals
Annual
Current
BCC
Registration
Renewal notification
Registration reminder notification
Failure to register infringements
Annual
Current
BCC
Cross-referencing of microchip databases with
registration database
Annual
Current
BCC
NUISANCE ISSUES
Complaint management/investigation -
nuisance issues
Cat trapping and management
Every 2 years
Current
BCC/LDH
Investigation of complaints relating to ‘excess
animals’
Every 2 years
Current
BCC
Barking dogs
Annual
Under review BCC
DOG ATTACKS
Investigation of dog attacks/dog
rushes/menacing dogs etc.
Annual
Current
BCC
Seizing of dogs
Every 2 years
Current
BCC/LDH
Dog attack prosecution investigation
Every 2 years
Current
BCC
Preparation of legal documentation for court
proceedings
Every 2 years
Current
BCC
DANGEROUS, MENACING AND RESTRICTED BREED
DOGS
Impounding of seized dogs
Annual
Current
BCC
Assessment of all restricted breed, menacing
and dangerous dogs and associated properties
to ensure compliance with requirements
Annual
Current
BCC
Review of registration and microchip databases
to identify unregistered ‘restricted breed’ dogs
Annual
Current
BCC
Briefing of owners of dogs declared as
‘dangerous’, ‘menacing’ and/or are a
‘restricted breed’ dog
Annual
Current
BCC
DOMESTIC ANIMAL BUSINESSES
Domestic Animal Businesses e.g. inspections,
non-compliance
Annual
Current
BCC
‘Backyard’ breeders
As required
Current
BCC

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3. Education and Promotional Activities
PROVISION FOR DOGS OFF-LEAD
Monitoring of high use and problematic dog off
lead areas for compliance
Annual
Current
BCC
ACTIONS
FREQUENCY
RESPONSIBLE PET OWNERSHIP
Promotional campaigns and media highlights
Ongoing
Attendance at council and community events
As opportunities arise
OVERPOPULATION OF PETS
Information in council Newsletter
Annual
Information to encourage pet owners to desex cats and dogs
Ongoing – council
website
REGISTRATION AND IDENTIFICATION
Registration information on council’s website
Ongoing
New resident Pet Ownership Pack delivered to new residents
As required
Information brochure for pet owners on rural properties distributed
Annual
NUISANCE ISSUES
Barking dogs – Information provided to relevant dog owners
Brochures – ongoing
Online - ongoing
Cat confinement - Information provided to relevant cat owners
Brochures – ongoing
Online - ongoing
Information on council’s web site on:
Desexing/benefits of desexing of pets
Managing barking dogs
Off-lead requirements
Ongoing
DOG ATTACKS
Information for pre-schools to ensure parents and children have access to dog
behaviour awareness programs and information.
Ongoing
Information on council’s website relating to safe/appropriate behaviour of
children round pets, and parental monitoring responsibilities, particularly in
relation to dogs.
Ongoing
Information provided at ‘Pets in the Park’ event
Annual
Information available at council offices and council website
Ongoing
Media releases - Information about owner responsibilities relating to the control
of dogs in public places
Annual
DANGEROUS, MENACING AND RESTRICTED BREED DOGS
Assessment of all restricted breed, menacing and dangerous dogs and
associated properties to ensure compliance with requirements
Annual
Review of registration to identify possible / suspect ‘restricted breed dogs
Annual
Consultation with owners of dogs declared as ‘dangerous’, ‘menacing’ and/or
are a ‘restricted breed’ dog
Ongoing
Information provided at council and community events annual event about:
the implications of owning a restricted breed, dangerous or menacing dog
preventative measures
As opportunities arise
Information provided on council website as to:
the appropriate housing of ‘dangerous’, ‘menacing’ and/or a ‘restricted
breed’ dog
appropriate selection of dogs for the family and community environment
Ongoing
DOMESTIC ANIMAL BUSINESSES
Provision of written material provided by state government at council offices Ongoing
Information on council’s website to support DABs comply with relevant
legislation and best practice
Ongoing