Brimbank Advocacy
Plan 2022
Table of contents
Mayor’s message
Who and where we are
Benefits of advocacy
Achievements of the 2019 Advocacy Plan
2022 Strategic Advocacy Priorities
Transforming Brimbank
Mental health
Pathways to employment
Road infrastructure
Local business support
Climate emergency
Business as usual

Mayor’s message
Brimbank is a vibrant and diverse community in Melbourne’s
west, home to almost 210,000 people. Our suburbs are as
diverse as our people — from the hustle and bustle of Sunshine
and St Albans, to historic Keilor, each has its own personality.
Brimbank’s strategic position as the heart of Melbourne’s west
has been cemented with major infrastructure commitments
that continue to transform the region.
We are a proud community, and we have a strong sense
of fairness. That’s why we are calling for state and federal
funding to address chronic and systemic issues our city faces.
Brimbank is the third most disadvantaged community in
Victoria and we have one of the highest youth unemployment
rates. Add to this higher than average rates of chronic illness,
and being one of the local government areas in Australia
with the most COVID deaths and it is clear, there is an urgent
need for change.
Despite these significant challenges, Brimbank is a city
and community with enormous untapped potential.
Through targeted investment we can address these issues
and improve the lives and livelihoods of current and future
generations of Brimbank residents.
The Victorian and Commonwealth Governments have
committed up to $10 billion to deliver the Melbourne Airport
Rail, which will run from Melbourne Airport to the central
business district (CBD) via Sunshine. The construction of the
Melbourne Airport Rail via Sunshine provides a transformative
opportunity to unlock the limitless potential of Melbourne’s
west. This once-in-a-generation investment provides the
opportunity to address key social challenges, by delivering
fair outcomes for locals.
COVID-19 has greatly impacted residents’ mental wellbeing,
particularly those affected by unemployment or with limited
access to income support. Income and employment are
key determinants of health and wellbeing, impacting housing,
education, diet, mental wellbeing, and social inclusion and
connectedness. Brimbank City Council will increase its focus
on improving mental wellbeing for young people, newly
arrived migrants and women.
In addition, we will focus on decreasing systemic
barriers to employment as well as supporting our local
businesses to not only survive, but to thrive.
Council’s advocacy efforts also focus on the need to
upgrade roads such as the Calder Freeway, Taylors Road and
Sydenham Road. This is an essential step towards delivering
safer road connections and providing better transport access
for commuters and residents in Brimbank.
Climate change is an immediate and real threat to our
community. This is why Council declared a climate emergency
and will continue to strive for environmental justice for
the west.
We further recognise that additional aircraft noise
following the construction of a third runway at Melbourne
Airport will have a significant effect on local communities.
Council is engaging with the Australian Government and
representatives of Melbourne Airport to fully understand the
impacts and consider measures to mitigate noise and other
negative effects.
During our term of office, we expect to see change
in the way we deliver services and prepare for the future,
as we consider health, equity, energy infrastructure and
the natural environment. As we look to the future, we will
continue to work together to build a resilient community
where our people are supported to succeed. The result will
be a community that is proud, welcoming and prosperous.
Cr Jasmine Nguyen
Mayor, Brimbank City Council


Who and where we are
Brimbank is a vibrant, growing community in the heart of
Melbourne’s west. Brimbank’s population is approximately
210,000 and it is the third most populous municipality in
Greater Melbourne.
The COVID-19 pandemic has had an immense impact on the area. These impacts
include not only the health of residents but socio-economic challenges with
employment, skills and community wellbeing.
Brimbank key facts
Population change
Local jobs
Employed residents
Industry Gross
Regional Product (GDP)


The Advocacy Plan 2022 outlines Council’s key advocacy
priorities and seeks partnerships to deliver key programs
and infrastructure for the Brimbank community.
This document was developed to
align with the themes and objectives
of the Together we are Brimbank Plan,
which incorporates the 2021–2025
Council Plan, the Community Vision
2040 and the Municipal Public
Health and Wellbeing Plan. These
plans were all produced following
significant community consultation
and input. The Advocacy Framework,
developed in 2017, was also taken into
consideration. The advocacy priorities
outlined in this document will work in
conjunction with the Together we are
Brimbank Plan to create a transformed
Brimbank that is beautiful, thriving,
healthy and connected.
The Plan is supported by four
strategic directions:
People and Community
Council will continue to support
the mental and physical wellbeing
of our community, and help people
to come together by sharing their
rich diversity.
Places and Spaces
Our community strongly values
neighbourhoods that are green,
where they can connect with others
and access facilities and services.
Opportunity and Prosperity
Major infrastructure development has
the potential to bring lasting positive
change to our community. Council
recognises the need to leverage this
development to achieve a vision that
will deliver increased jobs, housing
and liveability for our community.
Leadership and Governance
Decisions and the vision of Council
will be delivered through quality
and innovative services that are
based on the diverse needs of our
community. This strategic decision
focuses on creating a fairer place
for all.
The Brimbank Advocacy Framework
provides a structure to support
the setting of advocacy priorities.
The framework outlines the role
of Council and community in relation
to advocacy, and the approach to
prioritising issues and determining
the most appropriate approach.
The following principles are applied
when assessing advocacy priorities:
— All forms
of advocacy should be supported
by accepted evidence in line
with Council’s plans, policies and
strategic directions.
— All forms of
advocacy should be framed
positively and, where appropriate,
propose constructive solutions or
genuine approaches to address
issues of concern.
— Wherever possible,
Council will consult with or partner
with relevant organisations or groups
when developing, supporting or
delivering advocacy initiatives.
— Advocacy messages and
approaches must align with Council’s
key strategies, plans and policies.

Calder Park
Keilor Downs
St Albans
Kings Park
Sunshine West
Deer Park
Keilor North
Taylors Lakes
Keilor Lodge
Keilor Park
Calder Park
Keilor Downs
St Albans
Kings Park
Sunshine West
Deer Park
Keilor North
Taylors Lakes
Keilor Lodge
Keilor Park
93&55 52
377 9 22
21 13
5 4
50 29
28 45 11&12 3435
38 33
2 32
55 9554
Benefits of advocacy

Investment projects in Brimbank
# Project
Funding source
1 St Albans East Primary School
State Gov
2 Sunshine Primary School
State Gov
3 Monmia Primary School, Keilor Downs
State Gov
4 Taylors Lakes Primary School
State Gov
5 Taylors Lakes Secondary College
State Gov
6 Furlong Park School for Deaf Children
State Gov
7 Sunshine Special Developmental School
State Gov
8 Jackson School, St Albans
State Gov
9 CCTV installation in Sunshine City Centre
State Gov
10 Funding contribution to the Brimbank Aquatic and Wellness Centre
State ($2m) and
Federal Gov ($1.5m)
11 Northumberland Road Activity Centre upgrade, Sunshine North
State Gov
12 Pedestrian and road safety improvements at Northumberland Road
Activity Centre, Sunshine North
State Gov
13 Deer Park West Kindergarten extension
State Gov
14 Westside Lodge mental health services upgrade
State Gov
15 Sydenham Park upgrades
State Gov
16 Calder Freeway road safety improvements
State ($50m) and
Federal Gov ($50m)
17 Calder Park Drive level crossing removal
State Gov
18 Sunshine Avenue roundabout installation at Old Calder Highway and Melton Highway
State Gov
19 Ballarat Road and Hulett Street intersection traffic lights, Albion
State and Federal Gov
20 Green Gully Road and Arundel Road traffic lights and street lighting, Keilor
State Gov
21 Bon Thomas Reserve upgrade
State Gov
22 Errington Reserve upgrade
State Gov
23 Delahey Reserve upgrade
State Gov
24 Keilor Park sports ground lighting upgrade
State Gov
25 Deer Park Bocce Social Club indoor courts and lighting upgrade
State Gov
26 Sydenham Park improvements
State Gov
27 More Park redevelopment
State Gov
28 Upper Stony Creek and Dempster Park
State Gov
29 Keilor Park female friendly change rooms
State Gov
30 Cary Street Pocket Park
State Gov
31 Leslie Street Pocket Park
State Gov
32 Kevin Flint Memorial Reserve new off-leash dog park
State Gov
33 Sunshine West Pocket Park
State Gov
34 Fitzgerald Road level crossing removal, Ardeer
State Gov
35 Mt Derrimut Road level crossing removal, Deer Park
State Gov
36 Robinsons Road level crossing removal, Deer Park
State Gov
37 Main Road level crossing removal, St Albans
State Gov
38 Furlong Road level crossing removal, St Albans
State Gov
39 Melton Highway level crossing removal, Sydenham
State Gov
40 Working for Victoria
State Gov
41 Greening the West
State Gov
42 Redevelopment of the Sunshine Law Courts and Justice Precinct
State Gov
43 Local COVID-19 Multicultural Taskforce — Brimbank response
State Gov
44 Melbourne Airport Rail
State and Federal Gov
45 Mitchell Institute at Victoria University, Pathways in Place program
Paul Ramsay Foundation
46 Local Roads and Infrastructure Program
Federal Gov
47 Jobs Victoria Advocates Project
State Gov
48 Local Council Outdoor Eating and Entertainment grant
State Gov
49 Kings Road/Calder Freeway interchange to Sydenham Park shared user path
State Gov
50 Keilor Park Recreation Reserve upgrade
State Gov
51 Glengala Road Sunshine Activity Centre improvements
State Gov
52 Keilor Library outdoor learning lounge
State Gov
53 Support for St Albans Business Association
State Gov
54 Support for Sunshine Business Association
State Gov
55 Libraries After Dark Program
State Gov
**These projects have been funded by the State Government and represent hundreds of millions of dollars in investment.
**This list includes level crossings currently under construction that were funded in an earlier budget. Not all projects are on this map, it is intended
only to highlight major projects in Brimbank.

Achievements of the 2019
Advocacy Plan
Brimbank’s transformation
Brimbank has a unique opportunity
to break the cycle of inter-generational
unemployment and disadvantage
by maximising the benefits of major
infrastructure projects. These include
the Sunshine Super Hub, Metro tunnel,
Melbourne Airport Rail, Suburban Rail
Loop, the Western Rail Plan and level
crossing removals. Such investments
will deliver substantial economic,
environmental and social benefits that
will present enormous employment
opportunities for the Brimbank
community as well as the wider
western region.
Sunshine Priority Precinct
Sunshine is the only location in
Melbourne that the State Government
has declared a Metropolitan Activity
Centre, a National Employment and
Innovation Centre (NEIC), a Priority
Precinct and a Transport Super Hub.
The State Government has appointed
Department of Transport officials to
lead the precinct planning for Sunshine,
and has now released its Precinct
Opportunity Statement for the Sunshine
Precinct, which states that, ‘Sunshine
will be the centre of Melbourne’s
booming west’ and outlines an aspiration
for an additional 29,000 jobs and
43,000 new residents.
Since the release of Brimbank’s
2019 Advocacy Plan:
Council adopted the Brimbank
Response Strategy (Western Rail
Plan, including Melbourne Airport
Rail Link and Sunshine Super
Hub) in June 2019.
Sunshine was declared as a State
Priority Precinct in February 2020
via the Plan Melbourne Addendum.
Council has completed extensive
community engagement through
the Building Brimbank Community
Vision in May 2020.
Council launched the Sunshine
Priority Precinct 2050 Vision
document in April 2021.
The Government has established
a Sunshine Transport Precinct
Community Reference Group
with the intent to inform planning
and developments and better
understand how we can achieve
the best outcomes for the Sunshine
Transport Precinct. Council has
since been allocated two seats on
the Community Reference Group.
The State Government released
the Sunshine Precinct Opportunity
Statement in November 2021.
This outlined the vision that
Sunshine will be the centre of
Melbourne’s west and a precinct
that would involve significant
residential and retail development
which will see a real economic
boom in the area.
Council has completed construction
of the Hampshire Road Civic Green
and the restoration of MB Lynch
Memorial Gardens, creating much
needed green spaces in the centre
of Sunshine, completing a $13 million
upgrade of Hampshire Road.
Council received $2.7 million
from the State Government for
new active transport links in the
Sunshine Precinct.

Melbourne Airport Rail
and Sunshine Super Hub
The Melbourne Airport Rail
(MAR) project is a $10 billion joint
Commonwealth and Victorian
Government transport infrastructure
project which was announced in 2018.
Construction is scheduled to begin
this year and will be completed in
2029. Sunshine’s location as a major
interchange on the metro and regional
rail network means that the MAR has
the potential to transform Sunshine
Station into a social and economic
superhub that can lead to Brimbank
becoming the powerhouse
of Melbourne’s west.
Since the release of Brimbank’s
2019 Advocacy Plan:
State and Federal Governments
announced first concepts of MAR
which include the construction
of the Albion flyover in March 2021.
Council launched the ‘Let’s Build
it Better, Together’ campaign in
October 2021.
The State Government announced
a draft Sunshine Station Master
Plan, which proposes to look at
requirements for future investment
and opportunities around Sunshine
Station, beyond the MAR.
Western Rail Plan
The Western Rail Plan (WRP)
was announced in October 2018 and
included key priority planning for
the full separation of regional and
metro services on the Geelong and
Ballarat Lines. The WRP proposed
two electrified metro lines to Melton
and Wyndham Vale with possible new
stations, additional tracks between
Sunshine and the CBD to run extra
services, and a fast rail to Geelong
and Ballarat including the potential full
electrification of these lines.
Since the release of Brimbank’s
2019 Advocacy Plan:
$16.8 million was provided
through the delivery of the WRP
to upgrade two intersections
along the Melton Highway.
In November 2020, the Treasurer
of Victoria confirmed that electric
trains will run to Wyndham Vale
‘within five to ten years’.
In the 2021–2022 State Budget,
$94 million was committed to
increase capacity on the Melton
and Wyndham Vale corridors.
Works have begun to remove
three level crossings in Deer Park
and Ardeer, while an announcement
was made in July 2021 to remove a
further level crossing on Calder Park
Drive. These projects will significantly
improve the safety and connectivity
of our road and rail networks,
reducing congestion and get people
to their destinations faster.
Fix the Calder
The Calder Freeway provides the
primary road connection between
Melbourne and Bendigo and is a
vital transport corridor for our local
community. The Freeway has been
identified as one of Victoria’s most
dangerous roads. Between 2015 and
2019, there were 81 crashes and 100
people injured. In April 2021, Council
launched the Fix the Calder campaign,
seeking immediate and urgent
upgrades along the Calder Freeway
corridor between the interchange
of the Western Ring Road and Gap
Road in Sunbury. The campaign seeks
significant investments into upgrading
this dangerous stretch of road.
Since the release of Brimbank’s
2019 Advocacy Plan:
$100 million has been committed
to upgrading the Calder Freeway,
$50 million from the Federal
Government and $50 million from
the State Government.
A business case is currently
being prepared for a new freeway
interchange at Calder Park Drive
over the Calder Freeway, due to be
submitted to the State Government
by the middle of this year. This is
being funded, in part, under the
current $100 million commitment
to upgrade the Freeway and is also
considering the merits of duplicating
the Calder Park Drive corridor
between Melton Highway and the
Calder Freeway.
The Victorian Government
announced it will be removing the
level crossing at Calder Park Drive
in July 2021, by proposing a road
bridge over the existing Sunbury
rail line.

Achievements of the 2019
Advocacy Plan
Brimbank Aquatic and Wellness Centre
The suburb of St Albans experiences
higher levels of social disadvantage
and poorer health indicators compared
to the rest of Brimbank and Greater
Melbourne. The critical need for
revitalised health and wellbeing
services in the St Albans community
has resulted in a new strategically
positioned centre.
The new Brimbank Aquatic and
Wellness Centre (BAWC) will replace
the current St Albans Leisure Centre,
with an estimated cost of more than
$60 million. The facility will be a much
needed, integrated centre for wellbeing
and healthy living, improving outcomes
across the pillars of jobs, health,
education, wellbeing and fairness.
The facility will consist of two water
slides, a 50 metre ten lane competition
pool, leisure water/Learn to Swim
Program pool, sauna and steam room,
24 hour access gym, group fitness
studios, meeting and function rooms,
a wellness centre and a community
program room. Construction is
expected to be completed in mid-2022.
Since the release of Brimbank’s
2019 Advocacy Plan:
$2 million has been committed
by the State Government under the
Local Sports Infrastructure Fund.
$1.53 million has been committed
by the Australian Government
towards an integrated renewable
energy system under the Australian
Renewable Energy Agency (ARENA).
This will make BAWC the first
all-electric aquatic centre in
Australia, cutting energy use by
almost 80 per cent. The project
offers the opportunity to
demonstrate a pathway to using
commercially viable renewable
energy and energy efficient
technologies to achieve a carbon
neutral facility that other localities
throughout Australia can learn
from and adopt.


Environmental equity
Council’s advocacy platform,
Transforming Brimbank —
Environmental Agenda, acknowledges
that our community has long bore
the brunt of Victoria’s industrial,
waste storage and transport needs.
Our recompense should be significant
Federal and State Government
investments in Brimbank’s sustainability
and environment.
Since the release of Brimbank’s
2019 Advocacy Plan, Brimbank has
achieved the following funding and
policy outcomes:
Council action
Council created the Brimbank
Climate Emergency Plan
2020–2025. This Plan outlines
Council’s declaration of a climate
emergency and the necessary
action to consider the social,
environmental and economic
sustainability of the municipality,
to reduce greenhouse gas
emissions, and to plan for
climate change risks.
Council has committed that
our operations target zero net
emissions by 2030. For the
Brimbank municipality, we will
target zero net emissions by
2040, with an interim aspirational
target of a 70 per cent reduction
by 2030.
Council has committed to a
position statement that includes
a commitment to:
— adopt and promote a custodial
ethic of Caring for Country
— acknowledge the 21st century
as a period of climate emergency
and opportunity for positive
social change
— lead the Brimbank community
to zero net emissions and
— position the climate emergency
as the strategic focus of
Council operations.
Council worked with the Western
Alliance for Greenhouse Action
and with 46 Victorian councils to
finalise contracts for the Victorian
Energy Collaboration (VECO)
power purchase agreement to
provide councils with 100 per cent
renewable electricity from
1 July 2021.
Council released its proposed
model for households to move to the
new four-bin waste and recycling
collection service from 1 July 2023.
Under the State Government’s
Circular Economy Policy, all Victorian
councils must introduce food and
garden organics for all households
by 2030.
Grant funding — Greening the West
In May 2021, the State Government
committed $5 million towards the
planting of 500,000 trees across
six municipalities in Melbourne’s
west, including Brimbank. Council’s
commitment to Greening the West will
increase tree canopy cover to mitigate
the impacts of heatwaves. The planting
of these trees will create cooler spaces
for families in the western suburbs
to enjoy for generations to come. It
will also provide more shade and
green spaces, driving down pollution
and improving air quality. This
announcement follows the planting of
150,000 trees across the municipality
between 2015 and 2017.
New initiative funding
Business support grants
— The
Victorian Government will establish
a new grants program to help
businesses improve resource
efficiency, reduce waste to landfill,
increase recycling and reduce
business costs.
Community support grants
— The
Victorian Government will provide
grants to support local community
groups, social enterprises and other
not-for-profit businesses working to
reduce waste and improve recycling,
including through repair cafes and
product-sharing schemes.
Achievements of the 2019
Advocacy Plan

Policy or decision influence
Reducing government transport
— From 2025, all
new public buses in Victoria will
produce zero emissions. The State
Government has been running
a $20 million Zero Emission Bus
Trial to guide this shift.
Solar energy pledge
— A total
of 778,500 households will receive
rebates for solar panels, solar hot
water systems and batteries, and
15,000 small businesses will receive
State rebates for solar panels. This
will accelerate Victoria’s transition
to a clean and efficient energy
future, ensuring that 50 per cent of
Victoria’s electricity will come from
renewable sources by 2030.
Greening government electricity
The Victorian Government will derive
100 per cent of its electricity from
renewable sources by 2025.
This will be achieved by supporting
large-scale renewable energy
projects to meet government
electricity needs, and by installing
more renewable energy on
government sites.
On-site renewable energy
The Victorian Government is
investing in on-site renewable
energy for Victorian schools,
hospitals and other facilities.
For example, The Greener
Government School Buildings
program has led to solar power
being installed at 42 schools.
Stop the Soil campaign
Stop the Soil was a joint advocacy
campaign by Melton and Brimbank City
Councils which sought to prevent the
delivery of approximately 1.5 million
cubic metres of West Gate Tunnel
Project soil to the Melbourne Regional
Landfill located in Ravenhall.
Since the release of Brimbank’s
2019 Advocacy Plan:
The Stop the Soil advocacy
campaign was launched in August
2020 and continued throughout the
first half of 2021.
It was announced on 25 June
2021 that the unsafe levels of
contaminated soil would be
disposed of in the Hi-Quality landfill
site in Bulla and not Ravenhall.
Stony Creek rehabilitation
Stony Creek is a highly-valued
urban waterway that runs through
Melbourne’s western suburbs and
flows into the Yarra River beneath the
West Gate Bridge. The Creek has a long
history of pollution and contamination
due to decades of industrial activity.
The rehabilitation of Stony Creek will
require the transformation of Upper
Stony Creek from a concrete drain into
a natural, revegetated creek with a
vibrant community space and walking
paths, including much needed open
space for Sunshine North residents.
Since the release of Brimbank’s
2019 Advocacy Plan:
The Upper Stony Creek
transformation project has
delivered a large wetland with
around 10,000 plants, an irrigation
system and associated path
network, thanks to a $500,000
contribution from the State
Government. The new wetland site
and path network have created
a natural space featuring a blue/
green oasis accessible to the
local community for walking and
experiencing nature.
Melbourne Water is investigating
improvements to Stony Creek
behind Sunshine Hospital from
the M80 to Magnolia Street,
St Albans. The improvements seek
to make this section of Stony Creek
more accessible and to improve
urban greening with the aim to
further support liveability for the
local community.

Achievements of the 2019
Advocacy Plan
Sports and community facilities
Brimbank City Council recognises
the critical role that sport plays in the
community and has a responsibility
to encourage participation in sport by
planning and delivering appropriate
facilities. While such facilities
are used by Brimbank’s sporting
associations, clubs and schools for
formal competitions and training, they
are important for all residents and
community groups who use them for
informal games and play. New and
updated sports and recreation facilities
are an important part of getting more
people more active, more often.
Since the release of Brimbank’s
2019 Advocacy Plan:
Council welcomed $4 million
from the State Government towards
the redevelopment of More Park
in Ardeer. This will support more
women and girls to get fit, healthy
and active. A total of 139 jobs will
have been created through this
project to help support the
local economy.
A total of $1.084 million was
provided by the State Government
to upgrade Bon Thomas Reserve in
Deer Park with a new asphalt car
park, multi-purpose cricket nets,
irrigation upgrade for the oval and
a new path network.
The State Government has
provided $625,000 towards the
Errington Reserve sportsground
reconstruction and the Delahey
Sport Pavilion redevelopment.
The State Government has
provided $500,000 for new
female-friendly change rooms
at Keilor Park Reserve.
A State Government grant worth
$250,000 was awarded to install
100 LUX LED lights over two ovals
at Keilor Park sports ground as
well as a general power upgrade
for the grounds.
The Deer Park Bocce Club has
received $200,000 from the State
Government to upgrade its indoor
courts and lighting.
The Federal Government has
provided $320,000 towards a
‘Change Makers’ sports initiative
for newly arrived immigrant and
multicultural communities.
Both the State and Federal
Governments have committed
a combined $7.6 million
for shovel-ready sports and
recreation projects.
Council has been advocating for
improvements to kindergarten services
and schools throughout the community.
Improving education opportunities
from early years through to tertiary
education will ensure our residents
have a fair go and, in the longer term,
will help with securing employment
and growing the economy.
Since the release of Brimbank’s
2019 Advocacy Plan:
Over $64 million has been allocated
through the Fairer Funding for
Schools program for schools across
Brimbank. As a result, primary and
secondary school students from
Sunshine to Taylors Lakes will
benefit from improvements to their
campus facilities.
$200 million has been announced
to establish the School Mental
Health Fund, which Victorian schools
will use for support programs, staff
and other resources.
$400.7 million has been allocated
to making three-year-old
kindergarten accessible across all
Victorian communities from 2022.
As part of the 2021–2022 Federal
Budget, the Government committed
to an ongoing Commonwealth
funding contribution for 15 hours
of no-charge preschool education
for all children for the next four
financial years.



2022 Strategic
Advocacy Priorities
The following priorities have been defined by
Brimbank City Council for the purpose of directing
and resourcing strategic advocacy work and
campaign development.

Council Plan Strategic Direction
Opportunity and Prosperity
(Growing and Transforming)
Mental Health
People and Community
(Wellbeing and Belonging)
Places and Spaces
(Liveable and Connected)
Pathways to
Opportunity and Prosperity
(Earning and Learning)
Local Business
Opportunity and Prosperity
(Growing and Transforming)
Places and Spaces
(Sustainable and Green)

Council Plan Strategic Direction
Business as
Melbourne Airport
Third Runway
People and Community
(Wellbeing and Belonging)
Business as
Major Parks
and Playgrounds
Places and Spaces
(Liveable and Connected)
Business as
Gaming Machines
and Gambling
People and Community
(Wellbeing and Belonging)
Business as
Calder Park
Places and Spaces
(Liveable and Connected)

Council Plan
and Prosperity
A future focused,
transforming city where all
have opportunities to learn
and earn — a prosperous
place for all.
Council Plan
Growing and
Optimise community
opportunities through
infrastructure innovation
and investment.
What our
“Airport Railway Link —
we need to be responsive
to the community.”
“Keep pushing hard
for Superhub through
State and Federal
Governments for
additional commitments.”
“Lack of access to public
transport connectivity
is an issue.”
Transforming Brimbank

Why it’s important
Brimbank has a unique opportunity to break the cycle
of inter-generational unemployment and disadvantage
by maximising the benefits of the Melbourne Airport
Rail (MAR) for the local community.
Council launched the ‘Transforming Brimbank,
Let’s Build it Better Together’ campaign in September
2021. In conjunction with the Sunshine Priority Precinct
2050 Vision, this campaign aims to increase community
awareness of the MAR project, and to pursue further
investments for the Sunshine Priority Precinct, Sunshine
Superhub, the Albion Quarter and a new Albion station.
In November 2021, the State Government released the
Sunshine Precinct Opportunity Statement. This confirms
that Sunshine will be the centre of Melbourne’s booming
west and closely aligns with Council’s Sunshine Priority
Precinct Vision 2050. The Statement envisages Sunshine
Precinct as a dense and vibrant urban environment
that will provide high quality affordable housing and strong
employment growth. By 2051, the Sunshine Precinct
is proposed to have been transformed into a thriving
residential, business and civic hub.
The release of the Sunshine Precinct Opportunity
Statement followed the State Government’s
announcement of a draft Sunshine Station Master Plan
and the establishment of the Sunshine Transport Precinct
Community Reference Group.

Council advocates for the following major investments:
1. Sunshine Priority Precinct
Council will seek to maximise the prosperity of the
Sunshine Priority Precinct through support for the Sunshine
Priority Precinct 2050 Vision to transform the area into
a 21st century city. The future Sunshine Precinct will
see transport connections including buses, light rail and
shared user paths, a green and cool network of waterways,
parks and pathways. Sunshine will be established as an
international, regional and local visitor destination.
Council is seeking:
• Delivery of a fully coordinated program of civic
infrastructure, development facilitations and initiatives/
programs to achieve the vision outlined in the Precinct
Opportunity Statement.
• An optimal Airport Rail and Superhub design that
facilitates economic development and more accurately
aligns with community expectations.
• For Sunshine to be established as an international
regional and local visitor destination.
• An offset package which recognises that Brimbank will
experience the brunt of a decade of construction and
disruption for the benefit of other communities across
the state, including the proposed Albion flyover.
2. Sunshine Station and Sunshine Superhub
Council is calling for Sunshine Station to be redeveloped
into a visual and iconic Sunshine Superhub as a landmark
design for Brimbank. The Superhub should include a world
class interchange, attracting international and local visitors
to experience Sunshine and the broader west. Such a
redevelopment of the station will see seamless development
knitting both sides of the rail corridor together, with a
concourse design that encourages access throughout the
Sunshine Precinct.
Council is seeking:
• That the primary station entries provide direct and integrated
connections that offer a great pedestrian experience.
• For the Sunshine Superhub, including the bus interchange
and the surrounding public realm, to be supported
by a range of activities to promote safety and vibrancy,
both day and night.
• That the Superhub and its surroundings provide public
spaces for people of all ages to sit, converse, meet and play.
• Development of key sites around Sunshine Station to
create a vibrant precinct focussed on the visitor economy
and supported by high employment, street life and
affordable housing.
3. Albion Station
Albion Station is long overdue for revitalisation. The Airport
Rail Link via the Sunshine and Albion corridor provides the
perfect opportunity for serious investment. Albion Station
is regularly identified as one of the most neglected and lowest
ranked train stations across Victoria, with amenity issues,
overcrowding, and access and safety concerns. Upgrading
Albion Station will also unlock major urban renewal land
parcels surrounding the area along Ballarat Road, known
as the Albion Quarter and SunRISE (Research, Innovation,
Science and Enterprise) District. There is also continued
concern about the value creation and heritage impacts
of the proposed flyover section of the MAR.
Council is seeking:
• The reconstruction of Albion Station into a fit for purpose
public transport interchange, acting as a second Sunshine
CDB station.
• New direct physical connections between Albion Station,
Albion Quarter and SunRISE District via walking, cycling and
a new light rail.
• Commitment to an Albion Station, Albion Quarter and
SunRISE Master Plan that identifies and facilitates
surrounding investment and development opportunities.
• The State Government to reconsider its plans for an
Airport Rail flyover and adopt a staged approach to delivering
MAR by initially utilising existing at-grade tracks.
4. Albion Quarter and SunRISE District
The Sunshine Priority Precinct Vision 2050 has identified
the development of the Albion Quarter and the SunRISE
District as critical for the Priority Precinct’s ability to create
thousands of new jobs by connecting the Victoria University
campus with Albion Station through coordinated urban
renewal and precinct planning. Supported by Victoria
University, the Sunshine Priority Precinct has earmarked the
SunRISE District will be a new university city, with a focus
on research, innovation, study and enterprise.
Council is seeking:
• Integration of Albion Station into the surrounding precinct
in a way that unlocks development opportunities, especially
within the Albion Quarter.
• A new St Albans Road extension creating development
potential in the Albion Quarter while establishing a high
amenity pedestrian walkway between Albion Station
and the Sunshine CBD.
• Coordination with Victoria University, the law courts and
other key institutions to create a collaborative innovation,
education and employment precinct.

5. Energy Park, Sunshine
Energy Park is proposed to be transformed from a former
landfill into a 44 hectare ‘21st Century Parkland’ within the
Sunshine Priority Precinct and immediately adjacent to
the Sunshine CBD. The creation of a brand new open space
of this size and strategic location is a truly unique city shaping
opportunity in Victoria. The new Sunshine Energy Park is
strategically located within the Sunshine Precinct and would
serve the existing population and a significant new population
(both residents and employees). It would also serve as
a recreational and events destination for the wider western
region, one of the fasting growing regions in the nation.
Council is seeking:
• Funding to fast-track the delivery of Energy Park.
• Government delivery of key connections into the new
park across State Government assets such as motorway,
railway line and roads.
• Delivery of a new state significant indoor stadium
for sport and events.
• Support for a new solar energy farm.
• Support for a new environmental community space, similar
to CERES, which includes a resource recovery centre.
• Support for new sports and recreation fields and facilities.
• Renewal and treatment of Jones Creek.
6. Integrated Transport Strategy
The Infrastructure Victoria’s Strategy 2021–2050 and
Suburban Rail Loop Business Case highlight the need for
significant investment in the west to meet population
growth and passenger and commuter demand. The Strategy
outlines a range of much needed infrastructure projects
in the western region.
Brimbank City Council’s Transport Priorities Paper
identifies issues with the current transport network and
proposes service solutions and infrastructure projects
that will improve connectivity in and around Melbourne’s
western suburbs. Council is working to deliver an integrated
network that considers all transport modes that will meet
current and future growth in Brimbank and its surrounds.
Council is seeking:
• More pedestrian and cycling opportunities through
an extended share path network to connect Sunshine
and Albion Stations. Improved cycleways would
encourage more residents to cycle to work and school,
reducing congestion on the local roads.
• A Ballarat light rail network which connects key locations
within and surrounding the Sunshine Precinct.
• Better bus infrastructure and a more reliable and high
frequency bus service that links key employment hubs
including major industrial precincts throughout Brimbank
and the west and to the CBD.
• Development of an efficient public transport network
where all available services operate to provide seamless
transfers between each service from early morning
through to late at night.
Council’s investment
Seeking to work in partnership with all levels
of government and to make its own contribution
to improving outcomes, Brimbank City Council:
• Invested in the development of the Sunshine
Vision 2050, engaging with 600 organisations,
key stakeholders, partners and community
members to agree on the principles
needed to manage extraordinary growth
as a consequence of State and Federal
Government investment through the
$10 billion Melbourne Airport Rail Project
and Western Rail Plan.
• Invested $14.7 million since 2014 into the
Hampshire Road Masterplan. This sets out
the framework to guide Council in the detailed
design and redevelopment of Hampshire
Road as a unique, vibrant, safe and
comfortable place for pedestrians, cyclists
and public transport users.
• Invested $950,000 into the $1.2 million
Gateway to Sunshine transformation
project that was completed in early 2021.
This project significantly improved the
Hampshire Road and Ballarat Road northern
entrance to Sunshine, and rejuvenated the MB
Lynch Memorial Gardens that now includes
new pathways, seating, feature lighting,
more trees and garden beds. The project was
jointly funded, with the State Government’s
Community Crime Prevention Program
contributing $250,000.

Mental Health
Council Plan
People and
A welcoming, safe and
supported community — an
inclusive place for all.
Council Plan
and Belonging
Responsive services
that support mental and
physical wellbeing.
What our
“Greater awareness
of services available to
youth to make things
easier to access —
partner with other mental
health services.”
“Access to mental health
services during lockdown
has been limited.”
“Need a purpose built
youth centre that is
always open — expensive
but important.”
Mental Health

Why it’s important
Council’s Community Impact Analysis has highlighted
financial stress from unemployment, income insecurity and
a reduction in social connection as key drivers of mental
health issues in addition to ongoing impacts of the pandemic
and prolonged lockdowns.
This is compounded by the fact that Brimbank is already
identified as having one of the highest levels of very high
psychological distress (a measure of anxiety and depression)
recorded across Victoria, including increased levels of
social isolation.
Council is particularly concerned with the mental wellbeing
of young people, newly-arrived migrants and women, as well
as harm from alcohol and other drugs (including tobacco)
and increasing loneliness across our communities.
In March 2021, Brimbank welcomed the State Government’s
announcement that it will become the home of a new
$8 million mental health and wellbeing service. As part of
the State’s response to the Royal Commission into Victoria’s
Mental Health System, Brimbank was recommended by
experts to be one of the six key priority rollout locations
for a new mental health service.

Council advocates for the following major investments:
1. A significant increase in Federal Government
funding for mental health services
In order to assist Brimbank’s residents whose mental
health has suffered as a result of the COVID-19 pandemic,
the Federal Government is urged to substantially
increase recurrent mental health expenditure, in average
annual real per capita spending, from 1.3 to 2.5 per cent.
Increased funding, accessibility and services for the
Commonwealth Better Access initiative is also required.
This will extend access to mental health professionals
and care to more people.
2. Ongoing investment into the
Royal Commission recommendations
The Victorian Government has accepted all
65 recommendations of the Royal Commission
into Victoria’s Mental Health System and committed
$3.8 billion to mental health and wellbeing in the
2021–2022 Victorian State Budget. Council seeks
that the Government recognise and adopt the proposed
changes to create a future mental health and wellbeing
system that provides holistic treatment, care and
support for all Victorians. Additional investments from
the State Government will be sought to ensure treatment,
care and support are available and accessible to
all residents.
3. Further resources to increase community
capacity building in the delivery of mental health
services to young people
Younger people can experience mental illness just
as they are seeking to participate in higher education and
employment, form relationships and set out on adult life.
Recognising that younger people are forecast to have greater
requirements for support in future, Council can extend its
current service provision to reach a greater number of local
young people. An additional $280,000 is required to expand
the following four programs:
Tuning in to Teens
— An evidence-based program
that supports parents and carers to develop an emotional
connection with their children and shows parents how
to help their children learn about emotions and develop
emotional intelligence.
Teen Mental Health First Aid
— Based on
guidelines developed through the expert consensus of
people with lived experience of mental health problems
and processionals, this course equips teenagers with the
skills to recognise and respond to a friend who may be
experiencing a mental health problem or crisis situation.
Youth Mental Health First Aid
— As per above, this course
is for adults working or living with adolescents and is
particularly suitable for parents, teachers, sports coaches
and youth workers.
Youth Counselling Services
— Delivers specialist youth
counselling services.
The required funding will employ an additional specialist
on a full-time basis for two years to work on all four
programs and will cover program costs.
4. Government funding for an outreach worker
program at Council facilities
One of Council’s strengths is being able to reach the
community in ways that service providers and the State and
Federal Governments cannot. Brimbank residents struggling
with mental health can greatly benefit from having access
to outreach workers who are embedded in a range of Council
facilities such as libraries, maternal and child health centres
and leisure and aquatic centres. These outreach workers
can be the first point of call for community members and
can provide pathways to support services and information
sources, support Council staff in understanding and
responding to mental health needs in the community
and can collect local data on those needs.

5. Government funding for a Brimbank area
mental health information website
A Brimbank area mental health information website
can be established to operate as a portal to provide vital
details on specific mental health issues. The current
Brimbank services directory can also be expanded to a
source of information of organisations and contact details
of specialists who can provide mental health support.
Such a website can be structured to provide a live chat
feature as well as information on the location of the mobile
mental health treatment specialists on certain days.
6. Government funding for mental health
awareness programs in schools
These programs will assist students to better understand
mental health and how to access the support they need
should they be experiencing mental illness. One such
program, Safe Talk and Assist, has been provided to the
community without charge through the Melton-Brimbank
Suicide Prevention trials and ends in June 2022.
Additional funding and expansion of the program’s training
workshops provided in secondary schools allows young
people to have access to training to become suicide
alert helpers. Other programs could include employing
mentors with lived experience and who have successfully
championed their way through illness and want to now
help others.
Council’s investment
Seeking to work in partnership with all levels
of government and to make its own contribution
to improving outcomes, Brimbank City Council:
• Will adopt a two-year mental wellbeing
implementation plan in 2022 to support
improved mental wellbeing in the community.
• Developed the Brimbank Youth Strategy
2020–2024 with the vision that young people
have access to ongoing opportunities for
empowerment and active collaborations,
enabling them to respond to evolving trends
and to thrive in their communities. As part of
the development of this strategy, a total of
four workshops were conducted that included
statewide youth service agencies, local
government youth service teams in the west
and Brimbank youth service stakeholders.
• Approved a one-off allocation of $200,000
as part of the Annual Budget 2021–2022
for a youth support grants category to support
youth-led or youth co-designed COVID-19
recovery and support activities, projects
and events.
• Allocated $25,000 in the 2021–2022
Council budget to prepare a report detailing
analysis of mental health service provision
and needs for Brimbank residents and local
strategies to improve community mental
health and wellbeing.
• Provided over $18,000 towards the
training and implementation of the Youth
Mental Health First Aid program to Brimbank
staff in 2021. The approximate cost of
continuing the program in 2022 and 2023
is approximately $27,000.
• Provided approximately $14,500
towards the training and implementation
of the Tuning in to Teens program
in 2021. The estimated cost for the delivery
of the program in 2022 is $11,236.
• Has had an ongoing financial commitment
for the past 10 years of one full-time
employee dedicated to providing short term,
early intervention counselling to young people
aged 12–25. The annual cost for 2022
is $113,522.

Pathways to
Council Plan
and Prosperity
A future focused,
transforming city where all
have opportunities to learn
and earn — a prosperous
place for all.
Council Plan
Earning and
Everyone has access to
education, training and
life-long learning to support
their aspirations.
What our
“Youth unemployment
— seeking funding for
improved programs and
job pathways.”
“Expand Local Jobs for
Local People program —
continue strengthening
employment networks,
supporting education
and training networks
and promote local
Pathways to Employment

Why it’s important
Brimbank has traditionally suffered from an unemployment
rate that is higher than that of Greater Melbourne especially
amongst those from culturally and linguistically diverse
(CALD) communities with low English communication skills.
This has been exacerbated by the COVID-19 pandemic.
As outlined in the 19 Point Action Plan for COVID-19
Response and Recovery, Council is dedicated to supporting
local industries, businesses, workers, residents and
especially young people throughout the recovery.
Young people in Brimbank need employment to participate
fully in society. Productive work delivers an income
and enables young people to participate in decisions
which affect their lives.
In recognition of the central role of employment in
young people’s lives, Brimbank City Council developed
the Youth Jobs Strategy 2018–2023, with the purpose
of responding to high youth unemployment rates
across Brimbank.

Council advocates for the following major investments:
1. The reintroduction of project BrIMPACT
Project BrIMPACT was launched in 2019, receiving
$200,000 of funding from the Federal Government through
the Regional Trials Program. BrIMPACT brought together
local businesses and young people to co-design and trial
new procurement, recruitment and employment practises
more suited to local young people who face additional
barriers. Due to the COVID-19 pandemic, the project
concluded two months earlier than expected.
Council is seeking:
• The necessary funding to allow the reintroduction
of the BrIMPACT program. This will deliver much-needed
employment opportunities for young people in
the Brimbank region through partnerships between
Brimbank City Council, interested local businesses
and employment agencies.
2. Expanding the Brimbank Learning Futures facility
Currently operating in the heart of Sunshine, Brimbank
Learning Futures (BLF) is a place where young people
and others in the community can get help with questions
about training, education and employment. BLF creates
positive learning experiences through various programs
to enable better education and employment outcomes.
BLF offers programs in various area, including how to start
a small business, young workers’ rights, interview skills
and future employment workshops.
Council is seeking:
• A total of $300,000 in funding to grow the BLF facility
by increasing staffing and expanding on the programs
that the facility provides. This amount will allow BLF
to employ a full-time staff member for a three-year
period to continue rolling out programs to the community,
especially the youth who face compounding barriers
to employment.
• Additional funding to continue reaching local CALD
communities through multilingual outreach officers
focused on increasing community engagement
for individuals and groups who feel disenfranchised.
• Additional funding for increasing social connection
and boosting social capital for individuals and groups
in remaining engaged in learning or employment,
as well as improved physical and mental health and
overall wellbeing.
3. Expanding the Local Jobs for
Local People program
The Local Jobs for Local People program aims to grow
the number of local jobs being filled by local residents.
It works by connecting local job seekers with training
providers and educational institutions such as
Victoria University.
Council is seeking:
• The expansion of partnerships between Council’s
Local Jobs for Local People program and businesses
to allow better opportunities for local job seekers to
secure meaningful and sustainable employment.
• Funding to employ a full-time staff member to coordinate
and develop partnerships to support industries struggling
to find staff such as the manufacturing, warehousing and
logistics, health, construction and retail sectors.
• To bring awareness to more local businesses about
the program. Businesses will gain an understanding of
the benefits this project can bring if they get involved.
• The expansion of a mentoring program aimed at
providing both a positive relationship with an adult
and tailored support for achieving educational or
employment goals. It will also potentially open up
other networks within the specific areas of interest
through the mentors’ connections.
• The continuation and expansion of the Head Start
program aimed at providing skills and work experience
to senior secondary school students.

4. Employing more job advocates to work with
Brimbank’s diverse communities
Brimbank City Council has secured $660,000 from the
Victorian Government to employ Jobs Victoria Advocates
as part of the return to work initiative following extensive
lockdown periods. This project provides access to
employment services, training opportunities and other
support for people who have lost their jobs due to the
pandemic and long-term unemployment. The project is
coordinated through Council’s BLF facility, utilising libraries,
neighbourhood houses, local shopping centres and other
public spaces.
Council is seeking:
• Additional funding to employ more job advocates
who are bilingual and bicultural to connect people from
diverse backgrounds with skills and training through
apprenticeships, work and learning centres, and TAFE
Skills and Job Centres. Additional job advocates can work
with specific cultural and language groups across libraries,
neighbourhood houses and local shopping centres to
reach more people looking for help in finding employment.
Council’s investment
Seeking to work in partnership with all levels
of government and to make its own contribution
to improving outcomes, Brimbank City Council:
• Established the BLF facility within
Sunshine’s Visy Cares Hub. This involved a
$5.8 million investment in the redevelopment
of the Hub, a new building that connected
to the existing youth hub to create a space
for young people to engage and learn new
skills. Council contributed $2.5 million
to the project, with a further $2 million from
the Federal Government, $800,000 from
the Pratt Foundation and $500,000 from the
State Government.
• Formalised a new memorandum of
understanding with Victoria University
to further bolster and align local learning
pathways and outcomes in response
to the pandemic. Council remains supportive
of the Mitchell Institute and Victoria
University’s ongoing advocacy for the
establishment of a job and skills institute
for Melbourne’s west.
• Employed more than 150 local unemployed
people to deliver work on Council projects
and initiatives in response to COVID-19,
as part of the Victorian Government’s Working
for Victoria initiative.
• Provided 53 staffing hours between
August and November in 2021 to create
a webinar series highlighting services,
stories and pathways to employment in order
to help 221 young people with disabilities
transition successfully from school to work.
• Provided 259 staffing hours between
January and September in 2021 to assist
111 Brimbank job-seekers with resumes,
cover letters and online job applications.
• Provided 50 staffing hours for a three-day
online festival in May 2021 that supported
280 job seekers and those looking for a
career change.

Council Plan
Places and
Liveable and connected
neighbourhoods that
support healthy and
sustainable futures —
a green place for all.
Council Plan
Liveable and
Inviting and liveable
spaces and facilities,
connected so people
can get around.
What our
“Road capacity
not meeting road
user expectations.”
“Additional funding for
maintenance of roads
— potentially a roads
package, especially
for Taylors Road and
Sydenham Road.”
“Continue with Fix
the Calder Campaign.”
Road infrastructure

Why it’s important
Brimbank’s strategic location includes close access
to major freeways, the Port of Melbourne and both
Tullamarine and Essendon Airports. Its road network
plays an important role in supporting the state and national
economy by connecting Melbourne’s western industrial
precincts to these ports and intermodal terminals.
The rapid growth occurring in Melbourne’s outer west,
including Melton and Wyndham, as well as in Sunbury,
is placing increasing pressure on the arterial
road network.
While Brimbank is committed to reducing the reliance
on private vehicles within our community, there are
a number of strategic opportunities to manage traffic
congestion by alleviating bottlenecks and to improve
safety on our road network.
The Calder Freeway, Calder Park Drive, Robinsons Road
and Taylors Road are prime examples of major road
corridors that suffer from substantial traffic congestion,
with significant growth and development occurring in the
surrounding area. Urgent funding is therefore needed to
upgrade these vital road networks in Brimbank.

Council advocates for the following major investments:
1. Upgrading the Calder Freeway
Serving as the primary road connection between Melbourne
and Bendigo, the Calder Freeway has been identified as one
of Victoria’s most dangerous roads.
Council is seeking:
• An upgrade to the Calder Freeway between the
Western Ring Road and the Melton Highway to bring it up
to freeway standard. This can be achieved by adding lanes,
as well as emergency stopping lanes, from Keilor Park
Drive to Melton Highway, and by widening the Maribyrnong
River Bridge.
• The construction of a full diamond interchange at the
intersection of the Calder Freeway and Calder Park Drive.
• For the State Government to push ahead with the removal
of the level crossing on the Sunbury train line at Calder
Park Drive.
• The duplication of Calder Park Drive between the
Calder Freeway and the Melton Highway.
2. The duplication of Taylors Road
The Taylors Road corridor is increasingly performing an
arterial function in the broader regional road network.
Significant growth and development in the surrounding area
is adding to the increased traffic congestion and long delays
for commuters travelling through this busy corridor.
Council is seeking:
• The duplication of Taylors Road into a six-lane primary
arterial road, along with associated pedestrian and
off-road bicycle infrastructure, thereby aligning it with the
section between Kerrison Avenue and Sunshine Avenue.
• State Government funding to manage future
upgrades to Taylors Road between Kings Road
and Watervale Boulevard.
• The State Government to declare the section of
road between Kings Road and Watervale Boulevard
as an arterial road to be managed by the Victorian
Department of Transport.
• Installing traffic signals at the intersection of Tennyson
Drive and Taylors Road, Delahey. Traffic signals would
assist with traffic flow and road safety, particularly
for pedestrians trying to access bus, transport and retails
facilities in the area.
3. Robinsons Road
Robinsons Road, between Boundary Road and Westwood
Drive, forms the municipal boundary between Brimbank and
Melton City Councils. The road presents a number of urgent
safety and operational issues and is not fit for purpose as an
arterial road connection between multiple freeways.
Council is seeking:
• That the State Government adopt the road as a
state-managed arterial road and duplicate the corridor
in order to accommodate increasing demand.
4. Ballarat Road
Ballarat Road, between Duke Street and the M80,
is a significant safety concern, particularly regarding
pedestrians. The corridor also acts as a significant
impediment to pedestrian and bicycle access to and
from the Sunshine Activity Centre.
Council is seeking:
• Light rail along Ballarat Road and other key roads
contributing to a more integrated transport network and
increased frequency of existing bus services.
• A holistic review of the Ballarat Road corridor in order
to facilitate denser and more diverse land uses, higher
capacity public transport services and greater pedestrian
cyclist permeability.
• State Government to consider additional signals at
Adelaide Street and Chatsworth Avenue in order
to provide safe crossing points for pedestrians and
to assist right-turning vehicles.
5. Sydenham Road
Sydenham Road is experiencing increased traffic
congestion and continuous difficulties with parking for
commuters traveling via Watergardens Train Station.
Council is seeking:
• To prioritise the curbing, car park installation, road works
and beautification of Sydenham Road.
• A strategic cycling corridor to be provided to connect the
Watergardens rail corridor between Watergardens Station
and West Footscray to assist residents in getting around
in a more sustainable way.
• Funding from the State Government to link Regan Street
to Sydenham Road through a new cycling connection
enabling commuters to conveniently cross over Taylors
Road without the use of a car.

Council’s investment
Seeking to work in partnership with all levels
of government and to make its own contribution
to improving outcomes, Brimbank City Council
has invested over $123 million during the
last five years into upgrading the road and
footpath network across the municipality.
This has improved the safety of our roads
and helped to develop and maintain our road
network infrastructure.

Local Business
Council Plan
and Prosperity
A future focused,
transforming city where all
have opportunities to learn
and earn — a prosperous
place for all.
Council Plan
Growing and
Optimise community
opportunities through
infrastructure innovation
and investment.
What our
“Businesses need a range
of business development
support, including State
and Federal Government
grants to help them
continue responding to,
and recovering from,
“Supporting outdoor events
and promotions held in
activity centres helps local
businesses by encouraging
people to visit shops and
hospitality venues, as well
as supporting the arts and
entertainment industries.”
Local Business Support

Why it’s important
Strict and changing restrictions aimed at alleviating the
spread of COVID-19 have disrupted Brimbank’s local
businesses. Supporting Brimbank businesses is an
important part of the Brimbank COVID-19 Response and
Recovery Strategy, a whole-of-council effort to assist local
businesses and residents as we recover and rebuild.
The implementation of this strategy has a focus on
how Council can assist our local businesses to overcome
obstacles and prioritise our business community.

Council advocates for the following major investments:
1. Investment from State and Federal Governments
in a dedicated COVID-19 economic response package
for Brimbank.
Over 33 per cent of local businesses who are associated
with the transport, logistic, warehouse, tourism,
arts and recreational sectors have been heavily impacted
by Melbourne Airport operations, which plays a major role
in supporting local economic, business and employment
activity. A dedicated COVID-19 economic response package
could involve further payroll tax relief as well as additional
business grants and business development programs
that support business recovery, growth and resilience
to future disruption.
2. Ongoing investment in programs that promote
increased visitation and economic growth
in activity centres.
The State Government’s Outdoor Activation Fund and
major events, like the Melbourne Food and Wine Festival,
which are held in activity centres, help promote increased
visitation and patronage, and improve the sense of
community. Ongoing investment in these activities will
promote economic recovery from COVID-19 and the ongoing
revitalisation and activation of activity centres and the visitor
economy. Such investment will also support associated
performers and artists, who have also been significantly
impacted by COVID-19.
3. Investing in ongoing business liaison (concierge)
support for culturally and linguistically diverse
(CALD) business operators to understand a range
of business compliance requirements including
ongoing COVID-safe requirements.
Brimbank’s COVID-19 Business Response and Recovery
Taskforce was created in 2020, as part of the Brimbank
COVID-19 Response and Recovery Strategy. The taskforce
brought together business leaders representing a wide
sector of businesses, skills and knowledge to provide input
on business strengthening and business capacity building
activities. The taskforce identified the need for face to
face support for CALD business operators on a range of
compliance matters, while the Victorian Department for
Jobs, Precincts and Regions established the Business
Concierge program to support the temporary engagement
of COVID-safe business support officers. Funding should
be extended to support ongoing COVID-safebusiness
compliance and a range of other business liaison, including
supporting the Better Approvals program, and general
government business information and support.

Council’s investment
Seeking to work in partnership with all levels
of government and to make its own contribution
to improving outcomes, Brimbank City Council:
• Established a Business Recovery Grants
program to support local start-ups and help
small businesses adapt and respond to
COVID-19. This program disbursed grants
of up to $10,000 and was introduced as
part of the Brimbank COVID-19 Response
and Recovery Strategy, resulting in Council
allocating $300,000 in 2020–2021 and
continuing for a further year in 2021–2022,
with $200,000 allocated.
• Invested $170,000 into the Brimbank
Business Development Program through
online workshops, mentoring and
professional development to build capacity
for businesses to grow and develop.
• Invested $360,000 into the Activation and
Place Management Programs encouraging
customers to return, spend time and enjoy
their local activity centres and support the
local economy.
• Invested $85,000 to support the Brimbank
visitor economy, including membership
with Western Melbourne Tourism.

Council Plan
Places and
Liveable and connected
neighbourhoods that
support healthy and
sustainable futures —
a green place for all.
Council Plan
and Green
Protect natural
environments for current
and future generations.
What our
“West is a dumping
ground, with
multiple landfills and
contaminated land —
need funding to fix this.”
“Advocate for a greater
government focus on the
circular economy.”
“Need more biodiversity,
increased awareness
of the importance of
grasslands, and greater
preservation of flora and
Climate emergency

Why it’s important
Climate change is an immediate, real and all-encompassing
threat. An appropriate science-based and coordinated
public policy response is the only responsible course
of action. Council’s declaration of a climate emergency is a
bold but necessary action that sees ‘socially just’ climate
action as a necessity to be undertaken at scale and speed.
We need to respond appropriately to this urgent crisis
to create a better, fairer, more prosperous and
liveable Brimbank.
Implementation in Australia of a meaningful and popular
price on carbon pollution (see
),coupled with a 100 per cent
renewable energy target, would significantly reduce
emissions whilst kick starting the industrial revolution
required. The declaration of a climate emergency would
send a clear signal to the community about the scale
and speed of change required.
Council advocates for the following major investments:
1. People Power: Growing our Voice
Council is advocating for:
• Building on the Brimbank Social Justice Charter and
the 2020 Transforming Brimbank Environmental Equity
Agenda to partner with community sector organisations
to understand and respond to the needs of vulnerable
groups, and advocate for a ‘just transition’ for local people
affected by the transition to the new economy.
• The Victorian Commissioner for Environmental
Sustainability to report on climate action goals as part
of the Victorian State of the Environment Report 2023.
2. 100% Renewable: Growing our Energy
Council is advocating for:
• The Federal Government to align policies and targets
to climate science.
• An increase to Australia’s targets under the Paris Climate
Agreement to align with a 1.5 degree trajectory and
introduce climate change legislation inclusive of a zero
net emissions target.
• No new fossil fuel projects in Victoria, and the
‘just transition’ of the fossil fuel based energy industry
and/or other industry sectors such as forestry that will
change as a result of addressing the ecological and
climate emergency.
• The Federal Government to mandate the phase-out
of fossil fuel vehicles leading to the implementation
of a ban on sales from 2030 or earlier.
3. Resilient Rebuild: Growing our Strength
Council is advocating for:
• Infrastructure projects in Brimbank, such as the
Sunshine Superhub to maximise sustainability inclusions,
including maximising vegetation, use of recycled materials
and onsite renewable energy.
• Funding to make all Brimbank homes ‘healthy homes’
via energy efficiency retrofits, and for houses to be given
an efficiency rating when sold or leased.
• Increased funding for health and emergency services,
habitat restoration and wildlife care, and infrastructure to
respond to heat waves, droughts, bushfires and floods.
4. Green and Cool: Growing our Wellness
Council is advocating for:
• The Victorian Government to immediately end
native forest logging in Melbourne’s drinking water
supply catchments.
• An increase in urban forest canopy cover, and
implementation of water sensitive urban design assets,
including irrigation sourced from non-potable water
sources, within the urban environs in line with urban
heat intensity and social vulnerability analysis.
• For the Western Grassland Reserve and the Grassy
Eucalypt Woodlands Reserve to be delivered as specified
in the Melbourne Strategic Assessment.
5. Circular Economy: Growing our Prosperity
Council is advocating for:
• Federal Government-mandated product stewardship
requirements for all toxic and other relevant products
to lower their lifecycle impacts, and begin the push for
a lifecycle plan for all products and packaging.
• Greater Federal and State investment in the circular
economy and improving waste management systems that
will increase recycling and reduce waste to landfill.

Council’s investment
Seeking to work in partnership with all levels
of government and to make its own contribution
to improving outcomes, Brimbank City Council:
• Assessed the feasibility of electric
alternatives to gas heating and cooling at
the Brimbank Aquatic and Wellness Centre
in St Albans and secured an ARENA grant
of over $1.5 million, making it the first
all-electric aquatic centre in Australia.
A 500Kw solar system and power purchase
agreement will power the system with
renewable energy, helping the new centre
achieve a six star Green Star energy rating.
• Has committed to zero greenhouse gas
emissions for Council operations by 2030.
• Signed on to The Victorian Energy
Collaboration (VECO), the largest ever
emissions reduction project by local
government in Australia. VECO will provide
45 per cent of all Victorian councils’
electricity requirements with 100 per cent
renewables, reducing greenhouse gas
emissions by 260,000 tonnes every year.
• Established the Young Environmental
Leaders training program that commenced in
collaboration with the Brimbank Community
Leadership Program.
• Installed electric vehicle charging
infrastructure for its fleet at the Sunshine
multi-deck carpark and at Council’s
operations depot.
• Endorsed the Greening the West Strategic
Plan 2020–2025. The initiative was originally
established in 2011 through a partnership of
state government departments and agencies,
local governments and a range of community
organisations. In 2015 the Federal
Government funded Greening the West to the
tune of $5 million to plant a million trees in
Melbourne’s western suburbs, with Brimbank
committing to plant 150,000 trees in parks
and waterways.

Business as usual
A number of additional
initiatives and objectives
have been identified
as important and are
to be progressed as part
of Council’s standard
operations as aligned
to the Council Plan and
Annual Action Plan.
Third runway at Melbourne Airport
In late 2019, Melbourne Airport
announced it would construct its third
runway in a north-south orientation.
This announcement followed a technical
review by Melbourne Airport that
resulted in a change from the previously
announced east-west orientation.
The aim is to ease the high levels of
congestion seen at Melbourne Airport
prior to the COVID-19 pandemic, by
allowing for simultaneous take-offs
and landings.
Melbourne Airport plans to open its
third runway between 2027 and 2029.
New flight paths will increase the
number of flights to approximately
135,000 a year, resulting in significantly
more aircraft noise for residents who
live just north and south of the Airport,
amongst other impacts.
Currently there are no plans to help
local communities within Brimbank
adapt to increased airport operations.
Council is engaging with the Federal
Government and representatives of
Melbourne Airport to fully understand
the impacts on Brimbank, and consider
measures to mitigate noise and other
negative effects on the environment,
infrastructure and community.
In the past, compensation schemes
have been established to support
households affected by additional
airport activity. These include
compensation schemes in response
to the construction of Sydney Airport’s
third runway in 1994, and more recently,
a new airport in Sydney’s Badgerys
Creek and the recent expansion of
Adelaide Airport’s terminal to increase
its international capacity.

Council Plan
Council Plan
Council is
advocating for
What our
Councillors said
Major Parks and
Places and
Liveable and connected
neighbourhoods that
support healthy and
sustainable futures —
a green place for all.
Liveable and
Inviting and liveable
spaces and facilities,
connected so people
can get around.
Continue to utilise
and activate existing
parks by maximising
investments and
assets. Create more
pocket parks and
walking trails to
encourage community
health and wellbeing.
“More playgrounds,
pocket parks and
walking trails are
required to increase
outdoor participation
and to support
community health
and wellbeing.”
“Re-design and upgrade
old and unattractive
playground equipment.”
Gaming Machines
and Gambling
People and
A welcoming, safe and
supported community
— an inclusive place
for all.
and Belonging
Responsive services
that support mental
and physical wellbeing.
Continue to work with
partners such as the
Alliance for Gambling
Reform, Victorian
Responsible Gambling
Foundation and the
Victorian Government
to minimise the
detrimental social and
economic impacts of
EGMs and other forms
of electronic gambling.
“Raising more awareness
about the harms of
gambling, especially
“Create a curfew
at gaming venues
followed by reducing
operating hours.”
“Maintaining our
membership with
the Alliance for
Gambling Reform.”
Calder Park
Places and
Liveable and connected
neighbourhoods that
support healthy and
sustainable futures —
a green place for all.
Liveable and
Inviting and liveable
spaces and facilities,
connected so people
can get around.
Continue our
commitment to
construct a new train
station and a Park
and Ride facility at
Calder Park to relieve
parking problems at
Watergardens Station.
“Continue our
commitment to construct
a new train station at
Calder Park.”
“Station will provide
good access to both
Calder Freeway and
Melton Highway.”
“A ‘Park and Ride’ facility
at Calder Park will
relieve parking problems
at Watergardens

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