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Brimbank Physical
Activity Strategy
Report Card
2019 – 2020

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Brimbank
Physical Activity
Strategy –
Year 1 Outcomes
Launch of In2Active - A free group exercise
program for young people and adults.
Walk to School – A Council implemented
program into six schools with $15,000 funded
from VicHealth.
Fusion: an inclusive Brimbank Movement - a
co-designed physical activity project for South
Sudanese and Pasifika young people.
$110,000 income from external funding –
VicHealth Funding: Fusion Project $30,000,
Walk to School $15,000. SportsAus Funding –
In2Active $65,000.
Growth of In2Sport – Brimbank subsidy program
to help children living in Brimbank take part
in community sport regardless of financial
circumstances. The program aims to fund 75 per
cent or up to $200 towards club membership
fees. In 2019-20 393 kids received funding.
Continued delivery of:
• Daughters of the West - A health and
wellbeing program delivered in partnership
with Western Bulldogs Community
Foundation to provide Females with the tools
to live healthier, happier lives.
• Sons of the West – A health and wellbeing
program delivered in partnership with
Western Bulldogs Community Foundation to
provide Males with the tools to live healthier,
happier lives.
• In2Tennis – A festival of free tennis activities
for all ages and abilities held in January each
year.
• Brimbank Female Football Festival – A Free
one-day event showcasing and encouraging
female participation in soccer.
Year 2 Progress
Life Stage – Ongoing
Seek funding to support Physical Activity
programs that look to reimburse individuals
taking part in Physical Activity programs.
• Outcome – In2Sport.
Continue to support, develop and promote group
based Physical Activity programs across Council’s
facilities and open spaces, improve alignments
of these programs.
• Outcome – In2Active Women’s Only
• Outcome – Calendar of Be Active Brimbank
Programs.
Life Stage – Completed
Develop a range of targeted promotional and
marketing material that communicates available
physical activity programs.
• Outcome – Be Active Brimbank
• Outcome – Physical Activity Guide.
Investigate ways in which Council can support
and provide active travel options for school aged
children.
• Walk to School.
Policy and Built Environment –
Ongoing
Further enhance the design of future
playgrounds and parks by engaging a working
group when necessary.
• Outcome – Youth co-design for playgrounds
and upgrades.
Programs should be measured and evaluated
to gather participation data and analyse the
success of programs.
• Outcome – Be Active Evaluation Questions.

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Partnerships and Collaboration –
Ongoing
Develop a Physical Activity Taskforce to
encourage cross collaboration across the
organisation.
• Outcome - Physical Activity Taskforce
Partnerships and Collaboration –
Completed
Review services provided across various
Council departments to understand current
programs and services offered across Council.
• Outcome – Physical Activity Inventory –
An inventory of all physical activity
programs Council offers. It was developed
to ensure Council was being efficient in
their delivery and collaborative in their
approach to design and implementation.
• Outcome – Be Active Brimbank – A
campaign to encourage the community to
Be Active regardless of cultural background,
fitness level or ability. Digital and off line
resources available to help people find
physical activity opportunities including a
Physical Activity Guide, Exercise sheets, Be
Active search platform, Community sign up
and Facebook page.
Advocate and Promote –
Completed
Develop a branding strategy to consolidate
Council’s Physical Activity programs and
services into one brand to create awareness
of opportunities across Council.
• Outcome – Be Active Brimbank – Council
supported programs, services or events
where you’ll feel welcome to be active
regardless of your cultural background,
fitness level or ability.
Create a promotional platform facilities and
venues that offer opportunities to be
physically active.
• Be Active Brimbank webpage – Developed to
assist the community to find physical activity
programs, events and services which are
delivered by or supported by Council.
• Be Active Brimbank Facebook page – Provides
physical activity ideas, resources and offerings.
A platform to collaborate with other physical
activity providers and share with the broader
Brimbank community.
Consultation and Evaluation –
Ongoing
Monitor and evaluate community impact of
specific programs.
• Outcome – Be Active Evaluation Questions
– All Be Active programs are evaluated to
collect quantitative and qualitative data.
Be Active program participation stats below for 2019/2020 year:
In2Tennis
155
registrations
Daughters of the West
40
participants
Brimbank Female
Football Festival
N/A
due to COVID-19
Be Active Festival
150
participants
Be Active
Community
(Subscription
and Facebook)
350
community
members
Sons of the West
30
participants
In2Active
250
participants
Walk to School
6
Brimbank
Schools
In2Sport
342
participants
25
%
female
13
%
people
with a disability

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275 - 0820
Brimbank City Council
Telephone
9249 4000
Email
info@brimbank.vic.gov.au
Post
PO Box 70, Sunshine, VIC 3020
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