Brimbank

Investment Prospectus 2023/24

Contact Council’s Economic Development Unit

Investment Hotline:

+61 3 9249 4750

Email:

ecodev@brimbank.vic.gov.au

Top three:

Employing

industries

Manufacturing

Healthcare and Social Assistance

Construction

Top three:

Industries by

employment

growth

Healthcare and Social Assistance

Construction

Public Administration and Safety

$11.02b

GRP

2,151h

Zoned Industrial Land

193,146

Current Population

230,625

2046 Projected

Population

600,000+

Workforce Catchment

19,895

Local Businesses

86,128

Local Jobs

89,395

Employed Residents

Sunshine Town Centre

Why invest in Brimbank

Strategic and well-connected

Dynamic industries and opportunities for investment

Home to global brands and businesses

Vibrant town centres

Key industrial sites for your business

Land and cost advantages

Diverse and growing

Major development precincts

Transformation projects

03

Keilor Plains

Proposed Western

Interchange Freight

Terminal (WIFT)

LEGEND

Victoria University

(Sunshine & St Albans Campus)

Sunshine Health Wellbeing

and Education Precinct (SHWEP)

Brimbank Activity Centres

Industrial Precincts

Sunshine National Employment

and Innovation Cluster (NEIC)

Proposed Airport Rail Link

ACTIVITY CENTRES

1 Sydenham

2 Keilor Downs

3 St Albans

4 Brimbank Central

5 Deer Park

6 Sunshine

INDUSTRIAL PRECINCTS

a Calder Park

b Keilor

c Tullamarine

d

Sunshine North

e

Derrimut

f Brooklyn

Located 12km from the Melbourne CBD (at its closest point) and with

easy access to major arterial road networks including the Princes Freeway,

Calder Freeway, Western Highway and M80 ring road, commuter and freight

rail, Melbourne Airport, Essendon Airport and the Port of Melbourne, Brimbank

provides quality employment, investment, lifestyle and education opportunities.

Brimbank is also the gateway to regional Victoria – providing access to the

growing regions of Ballarat, Bendigo and Geelong via the regional rail link.

Claude Lombard | Managing Director

Lombard The Paper People

04

Keilor Plains

Proposed Western

Interchange Freight

Terminal (WIFT)

05

Brimbank’s economy is characterised by innovative

and dynamic industry sectors and clusters.

The strength of Brimbank’s economy

is based on its diversity and resilience

across sectors including:

• Manufacturing

• Construction

• Healthcare and Social Assistance

• Transport and logistics

• Education and Training

• Retail Trade

• Accommodation and Food Services

• Wholesale Trade

Emerging industry sectors include:

• Professional and Business Services

• Digital Technologies

• Visitor Economy

• Creative Industries

LEGEND

Melbourne Airport

Melbourne CBD

Sunshine Station

Road Network

Railway Network

Proposed Airport Rail Link

* Below distances are based on Road Network

and origins from the closest Town Centre /

Industrial Precinct boundary in Brimbank.

Opportunities

for Investment

Manufacturing

The most productive industry in Brimbank

with the most employment in food product

manufacturing.

Brimbank has competitive advantages in

manufacturing activities, including metal,

textile and clothing, and polymer and rubber

products. Areas for high employment growth

include fabricated metal, beverage and tobacco,

and basic chemical and chemical products.

Brimbank businesses include ARC, Boral,

Vinidex, Akzo Nobel, Ausreo and Rio

Industrial Group.

Health Care and Social Assistance

The fastest growing industry in Brimbank by

employment. Continued population growth

and an ageing population across metropolitan

Melbourne means that demand for healthcare

and social assistance services will continue to

increase. Council has identified the Sunshine

Health, Wellbeing and Education Precinct

(SHWEP) for future growth and development

in health, education and ancillary services

and development.

Brimbank businesses include Western

Health, IPC Health, Global Medical Solutions

and Fronditha Care.

Transport, Postal

and Warehousing

Continued growth in

e-commerce and logistics

combined with locational advantages

and appropriately zoned land has made

Brimbank a preferred location.

Brimbank businesses include MacGregor

Logistics, Northline Logistics, Bell Total

Logistics and Tasman Logistics Services.

Professional and Business Services

The Melbourne Airport Rail (MAR) includes

a stop at Sunshine and the development of

the Sunshine Super Hub. These and other

city transformational projects will increase

the profile of Sunshine and Brimbank, making

Sunshine and other town centres increasingly

attractive as a business location.

Notable professional and business

services based in Brimbank are Kennedy

Guy, Douglas Kay, Next DC, Metronode

(part of Equinix), Digital Realty and Airtrunk.

Visitor economy

Brimbank is well placed to attract more

visitation.

The advantages of Brimbank is linked to

its multicultural community and social

fabric, strong business base and retail and

hospitality offering. Major infrastructure

and land use investment, like the Melbourne

Airport Rail, will create major opportunities

for growth in visitation.

Next DC Data Centre, Tullamarine

Toll Group, Derrimut

07

Brimbank is a chosen location to some of Australia’s

most iconic companies including:

Other recognisable companies include:

InGroup Australia | Australia Pacific | Air Liquide | Spot On Panels | Olex | RMS Manufacturing

Downer | Dulux Trade Center | Polygram | Continental | Delta Group | Huntsman | AQR

Container Space | Preshafood | Sims Metal | Vistaprint | Madison | Lombard The Paper People

DHL | MLA Holdings | Charter Hall | Multivac | Hino | Coachair | Volvo | Alba Cheese | Schiavello

Leonardos | Sleepyhead | Espresso Vivo | One Planet | Hunter Leisure | Ferguson Plarre Bakehouse

Vinidex | Welvic | IVE-Print | Bulla Dairy Foods | 4Legs Pet Food Company | AkzoNobel | Fuchs Lubricants

Envirogroup Australia | InfraBuild | Boral | Ausreo | Melfab Engineering | ARKit | Stilcon Holdings

Linfox | Northline Melbourne | Tasman Logistics Services | The Recycling Company | Powercor

Swisse Wellness | Resourceco | Westkon Precast

Andrew King | Owner | One Planet

08

Sunshine CBD

The Sunshine CBD is a Metropolitan Activity

Centre that will play a significant role in the

delivery of increased jobs and housing close

to public transport, and provide a range of

businesses, and education, government

and community services. The Sunshine CBD

is a base for State Government offices

including VicRoads and the Department of

Justice, well-known retailers in the Sunshine

Marketplace, Sunshine Plaza and City West

Plaza and numerous local businesses and

services and other community facilities.

St Albans Town Centre

The St Albans Town Centre is an established

traditional town centre that has an important

local and sub-regional role. With an extensive

range of businesses and community, education,

recreational and transport services, it has

developed as a popular location for ethnic

shopping and services, particularly among

the Chinese and Vietnamese communities

concentrated on Alfrieda Street.

Sydenham Town Centre

The Sydenham Town Centre predominantly

comprises the Watergardens Shopping Centre.

There is significant potential for the centre

to develop across the 50 hectare site that

could accommodate retail, offices, services,

residential and community uses, broadening

its role to that of a multifunctional centre,

including its recently completed $50m food

and dining precinct.

Other notable centres in Brimbank

include Brimbank Central, Deer Park

and Keilor.

Delivering important economic, social and

environmental functions, our vibrant centres

are places for community and residents to access

goods and services, socialise, work, study, access

transport and, increasingly, places to live.

Photo Credit: Watergardens Shopping Centre

09

Lombard The Paper People, Keilor Park

Brimbank’s industrial precincts provide accommodation

for a range of businesses from small to medium-sized

operations to large, multinational industrial facilities.

2,151

Hectares of zoned

industrial land

1,060

Hectares of zoned

industrial one land

over

1,091

Hectares of both

zoned industrial

two and three land

Key Industrial Precincts in Brimbank

Derrimut Industrial Precinct

• 606 hectares of zoned industrial land

• Accommodating food manufacturing, metal products,

transport and warehousing businesses and data centres

• The Paramount Industrial Estate and Parkwest Industrial

Estate are located in Derrimut

Robert Rio | Managing Director

Rio Industrial Group

10

Translink Business Park, Keilor Park

Keilor Park Industrial Area

• 49 hectares of zoned industrial land

• Accommodating food manufacturing,

metal products, transport, small

and medium scale warehousing

and logistics businesses

• The Aerocorp Business Park and Translink

Business Park are located in Keilor Park

Tullamarine Industrial Area

• 210 hectares of zoned industrial land

• Accommodating food manufacturing,

construction goods, metal products and

transport and warehousing businesses

Brooklyn Industrial Precinct

• 278 hectares of zoned industrial land

• Accommodating manufacturing, materials

recycling and freight and logistics

businesses

Other notable precincts in Brimbank include

North Sunshine Industrial Area, Calder Park

Industrial Area and Orica (Deer Park).

11

Brimbank’s central location in Melbourne’s west, large

supply of industrial land and competitive industrial

and commercial office rates provide a cost-effective

base for businesses.

741

hectares of industrial

floorspace

48.8

hectares of retail

floorspace

over

80

hectares of commercial

(office) floorspace.

Source: Savills Research

Melbourne West vs Alternative Locations, Prime Industrial Net Face Rent Q1/2023

$210

$210

$200 $190

$198

$180

$180

$170 $160 $150 $140 $130

$138

$138

$120

$123

$110

$118

$100

$108

$103

$90 $80 $70 $60 $50 $40 $30 $20 $10 $0

Location

12

City Fringe

41,632

3

180

140

-6256

4203

62%

38%

North

18,000

1

107

100

-6173

-265,812

100%

0%

East

22,773

2

115

100

7242

-19,071

0%

100%

South East

78,915

7

121

107

-42,311

-113,230

85%

15%

Total

231,640

17

126

109

-37,657

-547,882

75%

25%

Source: Knight Frank’s Melbourne Industrial Vacancy Analysis

VIC – North & West

9.6

$395

31%

10,740

VIC – South East

11.4

$350

31%

13,200

VIC – Outer East

17.5

$335

35%

26,800

VIC – City Fringe

12.7

$510

31%

119,195

NSW – South Sydney

n/a

$505

25%

n/a

NSW – Parramatta

19.3

$573

38%

121,992

QLD – Inner South

17.6

$530

40%

17,800

QLD – Urban Renewal

14.1

$529

43%

17,500

Source: Colliers Metro Office Snapshot

Collins Adelaide Transport, Derrimut

13

Brimbank has the capacity to accommodate greater

population growth through urban renewal in and

around Brimbank’s town centres.

Brimbank is one of Victoria’s most culturally diverse municipalities, comprising more

than 156 nationalities. Brimbank’s workforce catchment totals 600,000 workers within

a 30-45 minute drive, creating a large pool of workers and diverse skills for employers.

Key demographic statistics:

48.2%

Born Overseas

37

Median age

15.65

Population density

persons per hectare

Residents who speak

57.3%

another language at

home other than English

$1,501

Median weekly

household income

Brimbank workers with

42.6%

a tertiary qualification

Andrew Miles | Director | General Laser

14

Victoria University

The Victoria University (VU) Sunshine

and St Albans campuses provide skilled

talent of engineering and construction,

health and nutrition, arts, sciences,

nursing and biomedical science and in

the emerging digital technology skill

areas required for the future.

The Sunshine campus is home to the Sunshine

Skills Hub – a world-class training facility that

provides flexible training solutions in emerging

fields of artificial intelligence (AI), 3D printing,

drone surveying, construction robotics, data

analytics, e-health and cybersecurity.

The Sunshine campus hosts Victoria

Polytechnic (VU’s TAFE division), which

incorporates the $44m trade training centre -

Construction Futures. It also offers courses in

engineering and construction and the Western

Melbourne English Program.

The VU St Albans campus is home to the

Cybersecurity Training Centre, a joint venture

with the world’s largest Cyber Security vendor

Cisco. It also offers courses and placements in

nursing and paramedicine.

Victoria University Sunshine Skills Hub, Sunshine North

Bell Environmental, Sunshine North

15

0

0

0.25 .5

1

2

Kilometres

Sunshine Transport Precinct - 1600m radius of stations

Sunshine NEIC / Priority Precinct Boundary

Sunshine Metropolitan Activity Centre

Waterway

Road network

Open space

Railway

Railway Station

1 :25,000 at A4

Ballarat

Geelong

Warrnambool

Sunbury

Bendigo

Footscray

Business

Precinct (6km)

Melbourne

CBD (10km)

Melbourn

CBD (10km)

Over the coming decade Brimbank will see

billions of dollars invested into infrastructure

and development that will transform our city.

The State Government’s Sunshine Precinct

Opportunity Statement and Council’s Sunshine

Priority Precinct Vision 2050 highlights the

central role Sunshine will play in the growth

and prosperity of Melbourne’s West.

Key development precincts include:

Sunshine Priority Precinct /

Sunshine CBD

The majority of investment and

transformational change is planned to occur in

the Sunshine Precinct, which may have up to

43,000 additional residents and an additional

29,000 jobs created by 2051.

The State Government have committed

significant funding to redevelop the Sunshine

Station Super Hub and the Albion Station,

to transform them into contemporary station

precincts serving the Sunshine CBD. Council is

working closely with the State Government

to explore precinct planning around the

stations and help realise the shared

vision for the Sunshine CBD.

Sunshine Health, Wellbeing and

Education Precinct (SHWEP)

SHWEP is an established and growing area

of medical, health, community, education

and research services in Melbourne’s West.

It includes the Sunshine Hospital, the Joan

Kirner Women’s and Childrens Hospital, the

Sunshine Private Hospital, Sunshine Radiation

Therapy Centre, and Western Centre for Health,

Research and Education and Clinical School. The

University of Melbourne and Victoria University

also have a presence in the precinct.

The Sunshine Priority Precinct and SHWEP

are both part of the Sunshine National

Employment and Innovation Cluster

(Sunshine NEIC), which covers a 20 square

km area around the Sunshine Hospital and

extends from the Sunshine CBD to the

St Albans Major Activity Centre.

16

0

0

0.25 .5

1

2

Kilometres

Sunshine Transport Precinct - 1600m radius of stations

Sunshine NEIC / Priority Precinct Boundary

Sunshine Metropolitan Activity Centre

Waterway

Road network

Open space

Railway

Railway Station

1 :25,000 at A4

Ballarat

Geelong

Warrnambool

Sunbury

Bendigo

Footscray

Business

Precinct (6km)

Melbourne

CBD (10km)

Melbourn

CBD (10km)

A snapshot of projects that have been delivered, are being planned or have been approved include:

• Melbourne Airport Rail ($10 billion)

• Metro Tunnel Project ($12.58 billion)

• Sunshine CBD Development Pipeline ($680 million)

• Sunshine Station Masterplan including the Sunshine Station Regional Platform Project

- Stage 1 ($143 million)

• Albion Station Redevelopment ($80 million)

• Sunshine Private Hospital ($140 million)

• Joan Kirner Women’s and Children’s Hospital ($200 million)

• Sunshine Law Courts and Justice Precinct Redevelopment ($25 million)

• VicRoads The Hub @Sunshine ($25 million)

• Brimbank Community and Civic Centre ($52 million)

• Hampshire Road Master Plan and other improvements ($12.4 million)

• Development of Council owned park and sports facilities in Sunshine ($18.3 million)

Proposed regional projects like the Wesgate Tunnel Project ($6 billion+), Fast Rail

between Melbourne and Geelong ($2 billion), and the Western Rail Plan ($130 million)

will reinforce Brimbank’s development potential.

17

From an initial one-on-one meeting to understand your business to providing

a single point-of-contact, our free and dedicated service includes:

We can provide guidance and facilitation through the

planning application process for commercial investments.

We can assist you in sourcing information to assist your

business decisions.

We can work with our network of real estate professionals

so they can help you find the best site.

We can connect you with relevant business networks.

We can help you to make connections within local supply

chains to generate new business opportunities.

We can facilitate introductions with relevant

government departments about business

development programs, grants and/or

funding opportunities.

Council’s Economic Development Unit is here to assist

with your investment and business growth needs.

David Bongiorno | General Manager | Alba Cheese

18

Brimbank is also home to iHarvest Coworking

located in Sunshine, providing a vibrant and

affordable coworking location for start-ups,

entrepreneurs, freelancers and small businesses.

19

Contact Details

+61 3 9249 4750

ecodev@brimbank.vic.gov.au

301 Hampshire Road,

Sunshine Victoria 3020

www.brimbank.vic.gov.au

www.facebook.com/BrimbankBusinessLink

www.facebook.com/BrimbankJoblink

www.facebook.com/iHarvest3020

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