SUNSHINE BUSINESS ASSOCIATION

– SHINING BRIGHT IN 2023

The renewal of the Sunshine Town Centre Marketing and Business Development

Special Rate in February marked the beginning of a dynamic and eventful year for the

Sunshine Business Association (SBA). Over the past months, the SBA has been actively

engaged in various initiatives and events, contributing to the vibrancy and prosperity of

the Sunshine Town Centre (the ‘Centre’).

In March, the SBA organised a Sunshine Wander as part of the Melbourne Food and

Wine Festival. This event took place across three locations in Sunshine, providing a

platform for local businesses to showcase their culinary offerings and engage with the

community. A Sunshine Wander not only celebrated the diversity of local cuisine, but

also fostered a sense of community connection.

The SBA supported the Clarke Street Car Show in July, an event that brought

automotive enthusiasts and the local community together. The car show not only

added an exciting element to the Centre but also supported local businesses by

attracting visitors to the area.

The SBA delivered a highly successful Halloween Celebration outside the Sunshine

Library area in October. This event provided a safe and enjoyable environment for

families to come together, showcasing the community spirit in Sunshine. The SBA’s

commitment to organising inclusive and engaging events contributes to the overall

appeal of the Centre.

REVITALISING

OUR TOWN

CENTRE

BRIMBANK.VIC.GOV.AU

SUNSHINE

RISING

ISSUE 49, SUMMER 2024

INSIDE

THIS ISSUE

• Sunshine Business

Association - Shining

Bright in 2023

•

Shine a Light on You –

NC Food

•

Make Your Shop Pop

•

Sunshine Place

Manager Update

COVER STORY CONTINUED

Through newsletters, the SBA actively

informs all businesses of promotions

and activities.

The SBA has leveraged its social

media platforms to support numerous

activities and businesses. By actively

promoting and engaging with the

community online, the association

contributes to the visibility and success

of local establishments.

In November, the SBA held its

Annual General Meeting (AGM)

and a networking business event

at the Granary Café in Devonshire

Road. These gatherings provide

opportunities for local businesses

to connect, collaborate, and share

insights, contributing to a strong and

interconnected business community.

The SBA executed the annual bin

wrap and banner campaign, enhancing

the aesthetic appeal of the streets

in Sunshine. This campaign not only

contributes to the visual identity of the

Centre but also promotes a cohesive

and welcoming environment for

residents and visitors.

In summary, the Sunshine Business

Association has demonstrated

its commitment to the Sunshine

community by organising a diverse

range of events and initiatives

throughout the year. From cultural

celebrations to business networking

events, the SBA continues to play a

pivotal role in fostering a vibrant and

thriving Centre. The association’s

efforts contribute not only to the

economic development of Sunshine

but also to the community’s sense of

identity and connection.

As we step into the promising year

of 2024, the Sunshine Business

Association is gearing up for its

next big event, the annual Lunar

New Year Festival. Set to take place

on Sunday January 28, 2024, this

festival promises to be a vibrant and

culturally rich celebration, offering a

diverse and entertaining program for

the community.

The Festival holds special significance,

marking the beginning of the Lunar New

Year and embracing traditions that have

been passed down through generations.

The SBA has curated a delightful line-up

of activities, ensuring a well-rounded

experience for participants of all ages.

The festival will showcase a spectrum

of traditional elements, including the

iconic lion dance, which is believed

to bring good luck and fortune. The

crackling of firecrackers will add an

exhilarating touch to the festivities,

and attendees can anticipate receiving

red pockets, a symbol of prosperity

and good wishes. Performances

featuring traditional music and dance

will immerse visitors in the rich

tapestry of Lunar New Year traditions.

Beyond the cultural and culinary

experiences, the Lunar New Year

Festival serves as a powerful platform

for fostering community spirit and

understanding. It brings people from

different backgrounds together,

providing an opportunity to share in

the joy of celebration and learn about

each other’s traditions. Community

engagement lies at the heart of the

SBA’s initiatives, and events like these

strengthen the social fabric of the

Sunshine Town Centre.

While the cultural and community

aspects are paramount, it’s essential to

recognise the economic benefits that

festivals like these bring to the Centre.

Local businesses, from eateries to retail

outlets, experience increased foot

traffic and sales during such events. The

festival becomes a catalyst for economic

activity, contributing to the prosperity

of the local business ecosystem.

The Lunar New Year Festival is another

example of the SBA’s commitment to

creating a dynamic and thriving Centre.

As a volunteer-driven association, the

SBA remains a driving force for positive

change and prosperity in the Sunshine

Town Centre. The dedication of its

members and their ability to create

spaces for people to come together

in celebration is a testament to the

association’s mission.

As we eagerly anticipate the festivities

of the Lunar New Year, let us

commend the SBA for its continuous

efforts in making Sunshine a vibrant

and inclusive place to live, work, and

celebrate together.

SUNSHINE

RISING

SHINE A LIGHT ON YOU – NC FOOD

Sunshine’s Shop Front Improvement

Program is now open.

The Sunshine Rising Action Plan

2019 – 2024 provides a ‘road map’

to guide the Council’s management

and revitalisation work program for

the Centre. One of the actions is

to continue to promote shopfront

improvements through promotional

material, business development

support, and other initiatives.

The Sunshine’s Shop Front

Improvement Program is designed to

help businesses create a more inviting

shop exterior for customers. This

program offers a valuable opportunity

for businesses to showcase their

products and services and contribute to

the overall attractiveness of Sunshine.

Read on to explore being involved in

the program and how your business can

benefit and get involved.

Investing in your shop front can

have a significant impact on your

business’s success.

A visually appealing shop front can help

create a positive first impression and

build brand recognition.

Well-designed and well-presented shop

fronts can attract passers-by, increase

foot traffic and generate new customers.

A well-maintained shop front contributes

to the value of a property, potentially

increasing its market value.

Business owners and property owners

can express their interest in participating

in the program by contacting the

Sunshine Place Manager. A plan is

then developed which includes visual

examples, costings, and delivery

timelines. The Sunshine Place Manager

reviews the plan and identifies

opportunities where the Shop Front

Improvement Program can contribute

towards items such as signage, painting,

lighting, awnings, landscaping, and other

minor aesthetic improvements.

If you are interested and would

like more information, please email

sunshinerising@brimbank.vic.gov.au

or

call mobile

.

MAKE YOUR SHOP POP

NC Food, in Sunshine, is an exciting

new addition, offering a unique

experience for residents and city

workers who appreciate quality aged

dried beef.

The shop is situated on the Civic Green

at 249 Hampshire Road in Sunshine.

It’s conveniently located just outside

the water feature and the outdoor

dining areas.

NC Food specialises in dry aging

of beef, with a focus on quality

Australian Wagyu beef. They also

offer other premium meat products,

including pork and poultry, sourced

both locally and internationally.

The business is named after its

founders, Nhu Le and Canny Tran who

decided to open this distinctive shop in

Sunshine. They have installed a special

dry aging room where customers can

choose a piece of Wagyu beef or Black

Angus and pay $1.00 per day for the

drying process.

Dry aging is a controlled process that

takes place in a temperature and

humidity controlled room. This process

enhances the tenderness and natural

flavours of the beef by allowing natural

enzymes to work on the meat.

Canny personally designed the shop

layout, including the colour scheme

and fittings, adding a personal touch to

the overall aesthetic of the shop.

NC Food offers unique features that

set it apart in the western suburbs.

The combination of quality meats, a

specialised dry aging room, and the

founders’ personal touch in design and

layout creates a distinctive experience

for customers.

NC Food is open seven days a week

from 9.30 am to 7.30 pm, making it

accessible for customers throughout

the week. Additionally, customers have

the option to order online.

https://www.menulog.com.au/

restaurants-nc-food-sunshine

BRIMBANK.VIC.GOV.AU

BRIMBANK.VIC.GOV.AU

Bản tin “Sunshine Rising” (Sunshine Vươn lên) được Hội đồng Thành phố Brimbank

Telephone

9249 4000

ấn hành mỗi ba tháng là một phần trong chương trình “Sunshine Vươn lên”, một

sáng kiến nhằm cải tiến khu Trung tâm Thành phố Sunshine. Bản tin đăng tải các

đề án, công tác phát triển, doanh nghiệp, những sự kiện quan trọng và các công

tác trong Trung tâm thành phố. Muốn được thông dịch viên Việt nam giúp đỡ, xin

gọi số 131 450.

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There’s been a lot of activity in

the Sunshine Town Centre the

past few months.

Christmas deLights returned to the

Civic Green in Sunshine on Friday

1st December. The crowd enjoyed free

photos with Santa on the big red chair,

face painting and Christmas music.

This family activity encourages people to

come into the Centre for fun, Christmas

shopping and food.

Strip lighting has been installed

underneath the orange seats and tables

on the Civic Green. Not only does it

serve a practical purpose by providing

additional lighting for the area, but it also

transforms the area at night time and

makes a feature of the structure.

Two new lighting displays, celebrating

the Lunar New Year have been installed

in the Sunshine Library Windows and

on the Sunshine Projection Gallery. The

animated dragon named Shenron, was

inspired by the dragon from the Hong de

Lion and Dragon Dancing Association,

adding a dynamic and festive touch to the

Sunshine Library windows on Hampshire

Road. The dragon is a symbol of strength,

good luck, and power in Asian culture,

making it a fitting choice for Lunar New

Year celebrations.

The Sunshine Projection Gallery features

Phuong Nguyen Le’s work, “Sunshine,”

adding an artistic and thought-provoking

element to the Lunar New Year

celebrations. Le’s exploration of the

experiences of youth in the context of the

Vietnamese diaspora, war, migration, and

cultural identity provides a meaningful

backdrop for the community.

It is wonderful to see the integration of

a traditional symbols, like the dragon,

and contemporary art to create a multi

dimensional visual celebration. The fact

that these installations are available

nightly until the end of February 2024

provides an extended opportunity for

the community to enjoy and engage

with the displays.

SUNSHINE PLACE MANAGER UPDATE