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EDITION 2 SUMMER 2017
GO ST ALBANS IS AN INITIATIVE OF BRIMBANK CITY COUNCIL
brimbank.vic.gov.au
AUTUMN EDITION 2024
Alfrieda Street
Master Plan
Following consultation with businesses in February, the Master Plan has been
modified to address the following feedback:
• Minimise carparking losses and ensure the convenient location of loading zones
and short-term parking
• Provide for more greenery and adequate maintenance
• Provide improvements to safety in the Collins St car parks including electronic
parking signs to advise of parking availability in these car parks.
Council endorsed the Alfrieda Street Public Realm Master Plan (Master Plan) at the April
Council Meeting. The Master Plan is for the length of Alfrieda Street from Main Road East
to Taylors Road. The Civic Walk section relates to the Town Centre. The Master Plan is a
10-year vision underpinned by design principles focused on People, Place and Planet.
INSIDE
THIS ISSUE
• Alfrieda Street
Masterplan
• St Albans Making
Headlines
• Police Update
• Town Centre
Activations
• Laneway Projects
• Westside Wanders
• Pest Alert
(continued from page 1)
Alfrieda Street Master Plan
People
Create public spaces that are safe, accessible
and welcoming to everyone
Encourage the use of walking, cycling and
public transport
Create opportunities for local business growth,
encourage community interaction and support
for local economy
Celebrate St Albans multicultural heritage, offer
spaces for cultural expression and community
celebration.
Place
Integrate smart technologies, environmental
health and economic vitality.
Offer free experiences and activities with a
distinctive cultural profile. Visitors choose to
stay longer, return and invest in the area.
Planet
Adapt to climate-related stresses, promote a
sustainable and thriving environment
Implement integrated water management to
enhance groundwater quality, reduce flooding
and enrich urban diversity
Prioritise nature in design, transforming the
street into a park-like environment.
The next step is to undertake detailed design of the
Master Plan which is likely to occur in 2027/28 with
delivery of the first stage expected in 2029/30.
For more information refer to Council’s website
yoursay.brimbank.vic.gov.au/alfrieda-st-master-plan
Police Operation
Police have been running an operation
over the month of March focussing on
the sale of stolen goods and anti-social
behaviour in and around Alfrieda Street.
The Operation, which ran over 4 days,
has resulted in 12 arrests.
Coffee with a Cop
Come and have a coffee with a cop
U & I Cafe
15 Alfrieda Street
Tuesday 21 May, 10– 11.30am
Brimbank Neighbourhood Policing Forum
Victoria Police are inviting local businesses to talk with local
Police members about what is important to you including
any concerns or issues at the following forum. The forum
will explore topics including current crime trends, crime
prevention, young people, family violence, road policy,
drugs and drug-related crime.
Club Italia – Allegra Room
128 – 152 Furlong Road, North Sunshine
Wednesday 8 May, 5.30–7.30pm
You can scan barcode to register
your attendance at Club Italia or
email
✉
BRIMBANK-LAC-OIC
@police.vic.gov.au
St Albans Making
Headlines
The front cover of The Saturday Age newspaper featured
a story on St Albans on 2 March 2024. The story included
interviews with four businesses in the Town Centre,
including St Albans Market, O’Brien Real Estate and Hanna
Coffee as well as the President of the St Albans Business
Association. Overall it was a very positive story that focused
on the rich tapestry of cultures that make up St Albans, and
the waves of migration that are so entrenched in its history.
Justin McManus,
The Age
Town Centre
Activations
Council continues to deliver its ‘Enjoy Local’ program
in the St Albans Town Centre, which helps create a
positive and engaging environment for visitors to
the Centre.
The program has delivered live music and youth
drop-in sessions at Errington Reserve, as well as
an Easter Hunt and school holiday activities.
The Enjoy Local program continues until June 2024,
with programming including live music, roving
entertainment and Mother’s Day activities.
Westside Wanders
Five St Albans businesses participated in the Westside
Wanders St Albans Tour on 16 March, 2024 including Big
Sam’ Market, Slavonija Butcher, Dil Dosti, Pho Ngon, Che
Desserts and Hanna Coffee. Food tour guests were taken
on a journey through the market then treated to Croatian,
Bulkan, Indian and Asian cuisines. Feedback from guests
was very positive with everyone overwhelmed by the
sheer authenticity and hospitality of all our businesses.
Congratulations to all involved as you collectively help
raise the profile of St Albans.
Westside Wanders is presented by Eat Drink Westside and
is part of the 2024 Melbourne Food and Wine Festival. Eat
Drink Westside is a partnership involving five councils in
Melbourne’s west and is supported by Western Melbourne
Tourism.
The event is a great opportunity to promote St Albans
to a wider metropolitan and regional audience through
Melbourne Food and Wine promotions, which reach
approximately 500,000 people. The food tour also provides
an opportunity to showcase the Centre to people who
come from all over Victoria and interstate.
Laneway Project
The laneway between Princess Street and Main Road
East, behind the Woolworths store is about to undergo
a transformation with the application of artwork to the
road surface. The works will be the first of a series of
improvements that aim to create a more attractive space
for pedestrians to move through the Centre.
The works are planned for late April with access to
the laneway restricted overnight from 6pm until 6am
for three consecutive nights. All businesses directly
impacted by the works have been notified.
The next project planned for this year involves the
installation of feature lighting.
Should you require any more information about
this project please contact the Cinzia Crea St Albans
Place Manager 0417 139 121.
GO ST ALBANS IS AN INITIATIVE OF BRIMBANK CITY COUNCIL
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St Albans Business Group
Association Inc Update
St Albans Business Group Association
Inc. (SABGAI) are pleased to continue
delivering its annual program of
marketing, events and business
support following the renewal of the
St Albans Marketing and Business
Development Special Rate (Special
Rate). The Special Rate will generate
$160,000 in the first year, then
increase by 2% each year, raising a
total of $832,500 over five years.
Many of the activities delivered by
SABGAI are made possible due to the
Special Rate, which is collected by
Brimbank Council and provided to the
SABGAI. Soon Council and SABGAI will
enter into a funding agreement that sets
out Council’s expectations and reporting
requirements of SABGAI. This includes
the development and provision of:
• A five year Marketing and
Business Development Plan
• Annual Budgets
• All receipts, invoices and bank
statements to Council for each
quarter to verify all expenditure.
Moving forward there will be
a strong focus on improved
communication with property
owners and businesses about the
annual program and associated
budget. Once the annual program
and budget for 2024 – 2025 have
been approved by Council this
newsletter will include up-to
date information to help keep
business operators and property
owners informed about proposed
expenditure associated with the
Special Rate funds.
Should you wish to receive regular
SABGAI updates electronically via
email please contact the Marketing
Coordinator (Simon McCuskey) on
info@stalbanstowncentre.com.au
Pest Alert
With many businesses noticing an
increase in rodents, mice and rats in
particular, here's a few tips to reduce
infestation:
• Keep the inside and outside of
the premises and food transport
vehicles clean
• Regularly check premises and
equipment (under and behind
appliances and containers, under
benches and sinks, in cupboards and
wall cavities) for signs of pest activity
(e.g. droppings, scratch marks and
feathers) and treating affected areas
as necessary
• Storing food and other items off the
floor
• Storing food and waste in sealed
containers
• Ensuring rubbish is regularly removed
• Using pest repellents or lure traps
• Implementing a suitable pest control
plan, which may involve a licensed
pest controller.
If you require any further advice please
contact Council’s Environmental Health
on
9249 4000
.
Council
contact
Should you have any queries
regarding the Town Centre please
contact
Cinzia Crea
St Albans Place
Manager on
0417 139 121
or
✉
gostalbans@brimbank.vic.gov.au
